Reid All About it

JULY 14, 2011

You can see how hard in the video shown on Dutch TV. She also recognized Smith’s behavior as a social media failure for ESPN. Show them how to communicate, especially to critics; don’t assume they already know. How will it play in the mainstream press? Tagged: Twitter , Web and Social Media.

Social Media 150

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Association Success

MARCH 7, 2019

It takes months or years to retool things like learning design, pathways and marketing. Make sure everyone knows how to be a “noticer”. Read blogs, newspapers, magazines and books and listen to podcasts about your industry and beyond. Read and respond to association and industry social media. Ask questions.

How To 108

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SCD Group

OCTOBER 28, 2013

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? How do you reach prospective members?

Marketing 40

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Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

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Velvet Chainsaw

MAY 29, 2014

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again.

Social Media 40

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Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Over the years, ADCI’s media brand evolved from a print-only publication to a full suite of print and digital media products.

Content 61

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Associations Now

SEPTEMBER 26, 2017

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. If you are of a certain age, you can remember when social media didn’t exist. It seems like a lifetime ago, doesn’t it? Tout segmented programming via email.

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Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? Brianna Martin is a marketing manager with Naylor Association Solutions. Don’t feel bad.

How To 61

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.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Hardy captures what most marketers are striving to accomplish today.

Leadership 88

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AssociationChat

MAY 20, 2020

People constantly ask Tahira for advice on how to learn and stay in-the-know on events and so she created a resource list over on her website (you should check it out)! Biz Events Asia sharing news on a massive market. Ignite Magazine. The Incentivist digital magazine. Making a Marketer Podcast.

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Mizz Information

SEPTEMBER 29, 2014

Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now.

Social Media 40

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Reid All About it

JANUARY 25, 2013

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.

Wichita 150

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Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. When Virtual Meets In-Person: How to Run a Successful Hybrid Event. 1 CMP credit. Matt Turner.

San Jose 369

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Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation.

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Associations Now

APRIL 10, 2014

A marketing executive explains how a simple wooden spoon taught him recipes for success. An example of one exec’s experience with a wooden spoon in today’s Social Media Roundup: Get the Sauce Just Right. — Incline Marketing (@InclineMktg) April 10, 2014. Also: the problem with commoditization.

Social Media 40

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Disciple Media

APRIL 2, 2019

The rise of social media has brought the concept of brand communities to the fore. Almost every household or well-known brand in the world now has a presence and following on social media. But is social media bad for business? Larger, well-known companies have built up huge followings on social media.

Social Media 28

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AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Monday, July 25, 2011.

Content 64

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Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . MORE: How to measure the impact of content. How do you decide what to give away? Freemium content can refresh your marketing materials.

Content 107

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Association Adviser

OCTOBER 23, 2018

Landscapes | Paysages has won two gold and three silver EXCEL awards from Association Media & Publishing for the Canadian Society of Landscpae Architects. One is Association Media & Publishing’s EXCEL Awards. What Association Awards Contests Should My Association Enter?

Newsletter 62

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Reid All About it

DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ).

Video 221

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Spark Consulting

JULY 5, 2018

The annual Marketing General Membership Marketing Benchmarking Report for 2017 lists an average renewal rate of 77% in professional societies and 88% in trade associations. Marketing General will be releasing the 2018 data later this month, and you can register for the FREE release webinar here.). Try a simplified landing page.

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Associations Now

JULY 29, 2013

A new trend for technology and media companies is appointing a chief digital officer to monetize the digital content. More in today’s Social Media Roundup: That’s “CDO” To You. link] How do associations view this? How to Become a More Productive Writer by @ducttape [link] #assnchat #pcma.

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Reid All About it

AUGUST 24, 2012

Use Your Brain: Why Marketers Must Understand Neuroscience by Mary Beth McEuen and Emily Falk. Marketing never gets boring because it focuses on what makes us tick. His quirky sense of humor comes through in his tweets, his blog at Bicycling magazine, and interviews. Not bad for an old guy.

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

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St. Louis Technology Strategy Conference 341

Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Run a trial and monitor results.

Newsletter 61

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AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Reid All About it

JULY 28, 2017

“Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education. Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Creating a Social Media Policy.

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Reid All About it

SEPTEMBER 16, 2016

You’ll learn how to identify the four questions you must address that participants ask themselves; why conference experiences must have a high level of inclusive, interactive energy experiences; and practical strategies that translate engagement research and theory into conference experience practice. More info/register. Tue 9/20 at 2 p.m.

Arlington 150

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Spark Consulting

NOVEMBER 20, 2017

Even if they don’t renew, they may do things in that membership year like register to attend your conference, or buy a book or a webinar, or contribute actively to discussions in your white label social network, or boost your social media signals to their own friends, fans, and followers. But how much more?

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Associations Now

JULY 3, 2014

Chris Bucholtz, content marketing director for Relayware, takes a deep dive into the nature of motivation in a post over at CMSWire. Magazine what he believes are the most effective interview questions to ensure your new employees are passionate about their work. Plus: What you should be asking prospective employees. Video of the Day.

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Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. said Kelly Clark, manager for online marketing at Naylor. Socially Superb. It is a top challenge for a lot of associations, No.

Communications 61

Communications Social Media Newsletter Survey 61

Higher Logic

OCTOBER 25, 2017

Identify your top non-dues revenue sources and solicit feedback from members on how to improve experiences for current users as well as prospects. Social media advertising. Advertising or sponsored articles in your print magazine or e-newsletter. Take a detailed look at your organization’s current revenue streams.

Revenue 159

Revenue Tips Social Media Newsletter 159

Association Success

SEPTEMBER 28, 2020

How does your organization publish content? Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. In practice, this means putting tried-and-true digital marketing tools to work. Embrace opportunities to distribute content at scale.

Technology 78

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Associations Now

APRIL 11, 2017

Facebook partners with a journalism nonprofit to teach the news industry how to best take advantage of the platform. Also: Marketers are turning to more channels for social listening. Social Listening. A significant number of marketers also turn to Medium and Reddit for social insights. Other Links of Note.

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Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. How to Use Your Member Engagement Scores. 1 CMP credit.

Newsletter 195

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Associations Now

NOVEMBER 18, 2019

The magazine recently hosted its fourth annual Power Trip, a 36-hour invitation-only networking conference for women, which took place partially in the sky. Relatability in #marketing requires you to give up on perfection and control, says @isocialfanz. { #CMWorld session recap by @dshiao } [link]. Other Links of Note.

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