Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? For beginner curators.

Tools 122

Tools Content Marketing Newsletter 122

SCD Group

OCTOBER 28, 2013

By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. Association Membership Marketing: 12 Steps for Success. How do you reach prospective members? Membership marketing focused on lapsed members.

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Reid All About it

MARCH 15, 2016

This article was originally published in the Association Executives of North Carolina’s Success By Association magazine, February 2016 issue. ~~~. But how do you find time to manage it? My Hootsuite tabs are organized by topic, for example, Associations, Content Marketing, Writing, Brain Food, Clients, and Locals.

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MemberClicks

NOVEMBER 22, 2023

You’ll be giving the public a platform and the resources they need to talk about it (for some of that invaluable word-of-mouth marketing). This is ideal for showing your passion or as a creative marketing tool​​. The post How to Start a National Awareness Day for Your Association appeared first on MemberClicks.

How To 52

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Associations Now

OCTOBER 6, 2016

Read More Check out “Be Heard: A Podcasting Primer” over at ASAECenter.org and stay tuned for the November-December issue of the Associations Now magazine for more on association podcasting. Affiliate marketing is another way to bring in some revenue on association podcasting. Has your association ventured into podcasting?

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Velvet Chainsaw

DECEMBER 11, 2019

Take a page from how a restaurant menu is organized into appetizers, salads, entrées, and desserts. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives. We’ve previously covered in this column how to think about pricing à la carte sponsorship inventory.).

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Association Success

MARCH 7, 2019

It takes months or years to retool things like learning design, pathways and marketing. Make sure everyone knows how to be a “noticer”. Read blogs, newspapers, magazines and books and listen to podcasts about your industry and beyond. Full-on market research is just as important to understanding your landscape.

How To 108

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Association Adviser

JUNE 10, 2016

The post How to Evolve Your Magazine’s Brand appeared first on Association Adviser -. What to consider when you’re ready to rethink, rebrand and relaunch your association publication. For more about this topic, click on the headline.

How To 61

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Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 257

LMS Revenue Arlington Education 257

Associations Now

AUGUST 14, 2023

During an Exploration Lab at the 2023 ASAE Annual Meeting & Expo last week , the American Staffing Association (ASA) shared how they have used member-generated content to position the organization and its members as thought leaders and to encourage more people to volunteer. That prompted ASA to get creative.

Content 98

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Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? Brianna Martin is a marketing manager with Naylor Association Solutions. Don’t feel bad. You’re welcome!

How To 61

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AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Monday, July 25, 2011.

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Association Success

OCTOBER 5, 2017

The members themselves know what causes them the most hassle, and their input can be channeled by an empathetic marketing team into offering products that will remedy their problems, whether that’s a how-to guide for a new software program, better in-person networking opportunities, or opportunities for publication in an industry magazine.

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Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? If you have trouble finding reliable data sources, start with ASAE , Marketing General , and the association professionals in your network. Isn’t there a cheaper option? Define Your Online Community Goals.

Strategy 168

Strategy How To Software Team 168

Membership Marketing

JANUARY 10, 2018

Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Communications 56

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Associations Now

SEPTEMBER 26, 2017

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. Your social media channels are also a great medium for marketing your meetings and building excitement. If you are of a certain age, you can remember when social media didn’t exist.

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Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. We all know how culture plays a significant role in an organization’s success. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Workplace culture. Membership trends. Membership budget. Membership engagement.

Revenue 229

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Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. AA: What about Underwater Magazine ? Tamara Groom is a marketing specialist with Naylor Association Solutions.

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.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

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EventMobi: Association Events

AUGUST 11, 2023

Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. Watch 8 short videos to learn how to deliver events in any format that engage attendees and offer sponsors more value—no matter your team size or budget! Sponsor placements.

Examples 130

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AssociationChat

MAY 20, 2020

People constantly ask Tahira for advice on how to learn and stay in-the-know on events and so she created a resource list over on her website (you should check it out)! Biz Events Asia sharing news on a massive market. Ignite Magazine. The Incentivist digital magazine. Making a Marketer Podcast.

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Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. When Virtual Meets In-Person: How to Run a Successful Hybrid Event. 1 CMP credit. Matt Turner.

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Association Adviser

MARCH 22, 2019

Open positions may take longer to fill in a tight job market. Magazines 16%. Tight labor market. How to Get More for Your Association Without Breaking Your Team appeared first on Association Adviser. Organizations can find themselves in this situation because of any number of circumstances. Advertising sales 25%.

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

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St. Louis Technology Strategy Conference 341

Reid All About it

DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ).

Video 221

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Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 63

Newsletter Communications Press Release Social Media 63

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. How to read more books. .* – Member ROI Simplified: Safeguarding Your Organization’s Future.

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Utah LMS Conference Technology 370

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. How to Go Virtual (While Still Creating an Engaging Experience). 1 CMP credit.

Montana 365

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.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Hardy captures what most marketers are striving to accomplish today.

Leadership 88

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Membership Marketing

DECEMBER 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. 3 Tips on How to Improve the Presentation of Your Membership Product. Membership Marketing Benchmarking Report. Here they are.

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Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . MORE: How to measure the impact of content. How do you decide what to give away? Freemium content can refresh your marketing materials.

Content 107

Content Strategy Library Newsletter 107

Reid All About it

SEPTEMBER 16, 2016

You’ll learn how to identify the four questions you must address that participants ask themselves; why conference experiences must have a high level of inclusive, interactive energy experiences; and practical strategies that translate engagement research and theory into conference experience practice. More info/register. Tue 9/20 at 2 p.m.

Arlington 150

Arlington Phoenix DC Virginia 150

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Velvet Chainsaw

NOVEMBER 30, 2022

To help you on your business priority program development journey, consider these six tips: Learning Pathways — Do not organize sessions by job function ( i.e., sales, marketing, or operations). How to leverage technology or build a better team could be learning objectives in nearly every session.

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Associations Now

FEBRUARY 15, 2019

Getting lots of calls from sketchy marketers and outright scammers lately? All this complicated stuff aims to do something simple, as New York magazine’s Jake Swearingen recently explained : to verify robocalls, then stop them from hitting people’s phones. The problem has led some people to stop answering their phones entirely.

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