Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Remote work technology. Event safety. If you’re a regular person (i.e.,

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

OCTOBER 9, 2020

Billhighway explains how some association chapters are engaging early-career members. At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. How to update old blog posts for SEO. Remote watercooler.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

JULY 30, 2021

A few that stand out include: adopting a fluid planning style, abandoning time-honored traditions and demolishing inefficient processes, focusing on outcomes, and using technology to build capacity. Why niche communities are the future of social media marketing—associations should have an advantage here. Change fatigue. Host: Cimatri.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. How to Go Virtual (While Still Creating an Engaging Experience). 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Velvet Chainsaw

NOVEMBER 30, 2022

To help you on your business priority program development journey, consider these six tips: Learning Pathways — Do not organize sessions by job function ( i.e., sales, marketing, or operations). Workforce and Technology — Quite a few conference organizers make the mistake of setting up a learning track around one or both of these topics.

Tips 65

Tips Conference Technology Education 65

EventMobi: Association Events

AUGUST 11, 2023

Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. Watch 8 short videos to learn how to deliver events in any format that engage attendees and offer sponsors more value—no matter your team size or budget! Sponsor placements.

Examples 130

Examples Directory Software Video 130

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? Learn how to create an event experience with a balance of passive and active interaction using an interactive mobile event app. The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Host: BizBash.

DC 184

DC Project Ohio Washington 184

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Remember how excited you were when first introduced to Slack or Asana?

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

SEPTEMBER 16, 2016

You’ll learn how to identify the four questions you must address that participants ask themselves; why conference experiences must have a high level of inclusive, interactive energy experiences; and practical strategies that translate engagement research and theory into conference experience practice. More info/register. 1 CMP credit.

Arlington 150

Arlington Phoenix DC Virginia 150

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. How the pandemic put a magnifying glass on sponsorships. How to run a Zoom cocktail party—and have better classes, conferences, and meetings too. How do we enable them to act?

Montana 370

Montana Conference Content Education 370

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience.

San Diego 259

San Diego Strategy North Carolina Conference 259

Associations Now

SEPTEMBER 26, 2017

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. Your social media channels are also a great medium for marketing your meetings and building excitement. If you are of a certain age, you can remember when social media didn’t exist.

How To 49

How To Social Media Newsletter Video 49

Reid All About it

DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ).

Video 221

Video Certificate Review LMS 221

Association Adviser

MARCH 22, 2019

Changing technology can lead to the need for different skill sets. Open positions may take longer to fill in a tight job market. Magazines 16%. Tight labor market. How to Get More for Your Association Without Breaking Your Team appeared first on Association Adviser. Advertising sales 25%. Video production 21%.

Team 79

Team How To Survey Review 79

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Hardy captures what most marketers are striving to accomplish today.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

JANUARY 18, 2019

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? Learn how to create an event experience with a balance of passive and active interaction using an interactive mobile event app. The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Host: BizBash.

DC 150

DC Project Ohio Washington 150

.orgSource

MARCH 18, 2024

There are endless unanswered questions about where technology, and particularly AI, will take us, our lifestyles, and our careers. Beyond technology, there are cultural shifts that are making a major impact on the association community. It’s interesting to consider how to strike a balance between external and internal outreach.

Examples 88

Examples Revenue millennials Strategy 88

.orgSource

APRIL 17, 2023

The technology promises to upend the way business operates. Yet no one is sure how that new reality will unfold. According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” Don’t be a team in name only.

Communications 88

Communications Team Proposal Analysis 88

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Advanced Medical Technology Association (AdvaMed); Saving Jobs and Lives – End Device Tax. E-Magazine.

Newsletter 52

Newsletter Austin Committee America 52

Association Adviser

NOVEMBER 19, 2013

But that’s the approach many associations seem to be following when it comes to taming the technology beast. To help your figure out where to devote your tech energies for 2014 and beyond, we reached out to some of the association world’s best technology minds for guidance. “When you come to a fork in the road, just take it.”

Technology 60

Technology Social Media Ohio Louisiana 60

Association Adviser

APRIL 27, 2018

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association. ES: Isn’t there a saying about how leaders are made, not born?

Houston 74

Houston Florida Nashville Library 74

Higher Logic

SEPTEMBER 25, 2018

Organic Conversation Jumps Despite Technology and Privacy Concerns. MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. CPAs can be more cautious when trying new technology,” said Kara. Still, staff started the community with low to moderate expectations.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Aaron Wolowiec

SEPTEMBER 9, 2015

So for the price of “X,” the CEO and/or directors will be regular members (including receipt of print member magazine) and all the other staff, if they opt-in, will be electronic members. They’ll have access to the same benefits, but will get the magazine electronically. But, technology actually enables communication.

Detroit 100

Detroit Communications Technology Leadership 100

Higher Logic

OCTOBER 25, 2017

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Identify your top non-dues revenue sources and solicit feedback from members on how to improve experiences for current users as well as prospects. Take a detailed look at your organization’s current revenue streams.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

JULY 28, 2017

“Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education. Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Wed 8/2 at 12 p.m. Host: PCMA.

Chicago 150

Chicago Washington DC Social Media 150

Mizz Information

JUNE 19, 2014

On Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference--it was fun (as far as public speaking gigs go) and great to see so many association friends. In the for-profit world, content is marketing. The marketing department works on marketing things--membership, conferences, products.

Content 40

Content Marketing Social Media Strategy 40

WBT Systems

OCTOBER 18, 2016

Describing the appeal of digital badges, the Humanities, Arts, Science, and Technology Alliance and Collaboratory ( HASTAC ) says, “ Digital badges are a powerful new tool for identifying and validating the rich array of people’s skills, knowledge, accomplishments, and competencies. OpenBadges increase visibility for the Association.

Education 150

Education Learning Management System LMS Certificate 150

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? If so, how are you meeting the unique needs of freelancers? Gerald Leonard, PM World 360 Magazine ).

Review 85

Review Education Tips Technology 85

Velvet Chainsaw

OCTOBER 11, 2012

Every year you have to figure out how to fill the chairs at your annual event. Your conference marketing goal remains the same from year to year: get as many paying registrants as possible. But that doesn’t mean the marketing method should be duplicated every year. Three Tips To Guide Future Marketing Campaigns.

Conference 40

Conference Marketing Recruiting Recruitment 40

Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. A few years ago, marketing experts proclaimed, “Content is king.”

Content 150

Content North Carolina Class Tools 150

Slice-Works

FEBRUARY 20, 2014

Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit.

Content 28

Content How To Email Marketing Strategy 28

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. said Kelly Clark, manager for online marketing at Naylor. It is a top challenge for a lot of associations, No. Avoiding the Spam Folders.

Communications 61

Communications Social Media Newsletter Survey 61

Reid All About it

JULY 1, 2022

Magazine ). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. How To Craft User Journeys To Keep Your Members Engaged. . Host: Association Women Technology Champions.

Mooc 41

Mooc Software Technology Education 41