Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. How to Use Your Member Engagement Scores. Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Remember how excited you were when first introduced to Slack or Asana?

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. How to read more books. .* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Utah 370

Utah LMS Conference Technology 370

Spark Consulting

NOVEMBER 20, 2017

But how much more? Marketing General has some helpful base formulas you can use as a starting point. The simplest way to think about LTV is to add average dues plus average non-dues revenue and multiply that by average membership tenure (which MGI also helpfully explains how to calculate). That’s where things get tricky.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. How to Go Virtual (While Still Creating an Engaging Experience). 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Associations Now

APRIL 11, 2017

Facebook partners with a journalism nonprofit to teach the news industry how to best take advantage of the platform. Also: Marketers are turning to more channels for social listening. Facebook and the Poynter Institute, a leading journalism training nonprofit, have joined forces to create the Facebook for Journalists Certificate.

Certificate 51

Certificate Social Media Survey Course 51

.orgSource

MARCH 18, 2024

For example, you pay a membership fee to join an association and receive a long list of available products, like newsletters or certifications. It’s interesting to consider how to strike a balance between external and internal outreach. Our value is not in a magazine or even standards. People don’t need or want this stuff.

Examples 88

Examples Revenue millennials Strategy 88

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. How the pandemic put a magnifying glass on sponsorships. How to run a Zoom cocktail party—and have better classes, conferences, and meetings too. Implicit bias. Misha Glouberman ).

Montana 370

Montana Conference Content Education 370

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation.

San Diego 259

San Diego Strategy North Carolina Conference 259

Higher Logic

OCTOBER 25, 2017

Identify your top non-dues revenue sources and solicit feedback from members on how to improve experiences for current users as well as prospects. Advertising or sponsored articles in your print magazine or e-newsletter. Professional development eCourses and certifications. Social media advertising.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Associations Now

JANUARY 17, 2017

The problem is that this model is so new that we’ve had little idea of how to gauge its effectiveness for both the student and the facility—not a lot of research has been released to the world concerning the education offerings that work the best. percent received a certificate. Drop-off numbers tend to be large: Of the 4.45

Mooc 40

Mooc Certificate Course Illinois 40

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? If so, how are you meeting the unique needs of freelancers? Gerald Leonard, PM World 360 Magazine ).

Review 85

Review Education Tips Technology 85

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Self-assessments reveal where you need to improve your skills and what you need to learn. Subscriptions. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

APRIL 12, 2018

I’m talking about things such as how to effectively participate in meetings, how to deal with difficult people, how to master your organization’s technology, how to manage your time efficiently, how to deal with office politics or just how to be “likeable.” Don’t believe it.

Wisconsin 68

Wisconsin Idaho Milwaukee America 68

Reid All About it

AUGUST 19, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers.

Technology 43

Technology Software Cost Products 43

Reid All About it

OCTOBER 11, 2019

MemberSuite explains how to meet the unique needs of volunteer leaders —and increase their engagement and retention as volunteers and members. Newman, Greater Good Magazine ). Michael Brenner, Content Marketing Institute ). Presenter: Brooke Gracey, Marketing Manager, Campaigns and Podcast Host, Cvent. More info/register.

DC 50

DC Washington Content Education 50

Association Adviser

APRIL 15, 2014

Joseph Ricci , CAE, president and CEO of textile and rental services association TRSA , said his fastest-growing source of non-dues revenue is industry certification programs that help members market themselves by authenticating their sustainability (Clean Green) and cleanliness (Hygienically Clean) efforts. TRSA’s Ricci agreed.

Revenue 60

Revenue Georgia Price Newsletter 60

Reid All About it

OCTOBER 16, 2020

Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. How to connect with the co-workers you’re missing. Content audit.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. How do you earn it? How do you maintain it? Is it a certificate program or a certification? 1 CMP credit. Fri 4/23 at 3:45 p.m. –

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Andrew Sullivan, New York Magazine ). How to Go Virtual (While Still Creating an Engaging Experience). Associations are leaving data on the table —rich, valuable data, says Amanda Kaiser.

Montana 369

Montana Conference Education Tennessee 369

Association 141+

NOVEMBER 30, 2011

If they joined through certification, they may not be aware of conference opportunities. Content Outline: Each department within the association (conferences, certification, education, publications, etc.) How to Manage Social Employees, Social Media at Events, and Car Talk. Membership Marketing Blog. My Blog List.

Social Media 40

Social Media Louisville Certificate Maine 40

High Context

FEBRUARY 27, 2009

The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. I presented recently on how to generate you own web site ideas at an association industry conference. market in a significant way. Case Study: Subscriptions vs. Sales.

Strategy 40

Strategy Report Social Media Revenue 40

Reid All About it

OCTOBER 23, 2020

WBT Systems explains how to become the corporate training partner for your member companies. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. I’m subscribing to magazines again after taking some years off. Count me in.

Revenue 300

Revenue Review Content Strategy 300

MemberClicks

NOVEMBER 8, 2021

Continuing education and certifications. Seasoned members can offer guidance on forging a career path, point to ways to upgrade their skills, and provide tips on how to handle negotiations. Continuing education and certifications. Another survey shows that the virtual event market is expected to be worth $504.76

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

Continuing education and certifications. Seasoned members can offer guidance on forging a career path, point to ways to upgrade their skills, and provide tips on how to handle negotiations. Continuing education and certifications. Another survey shows that the virtual event market is expected to be worth $504.76

Directory 52

Directory Certificate Discount Survey 52

Association Success

JUNE 17, 2019

publications (magazine, newsletters, blogs, etc.). certifications. marketing products (sponsorships, advertising, exhibits). The “This is how we do things” environment needs to be constantly challenged. People like staying in their comfort zones – sticking to what they know how to do/make.

Products 117

Products Revenue Newsletter Project 117

Reid All About it

APRIL 22, 2022

New education markets. How much more successful would member companies—especially industry partners—be if all their employees had a better understanding of what your members (their co-workers or clients) did every day and the challenges they face? Learn how to foster community within your association. More info/register.

Proposal 39

Proposal Price Technology Recruiting 39

GrowthZone

APRIL 23, 2020

Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. Hatchbuck : Free trial of the company’s all-in-one sales and marketing platform. Email support@wistia.com.

Resources 158

Resources Software Video Class 158

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 64

Technology Revenue Content Social Media 64

Association Adviser

MAY 23, 2017

They also help associations finance lobbying and advocacy efforts, fund certification programs and scholarships, and invest in new tech and programs – all of which keep them relevant to members and help them fulfill their mission. Now here’s another question: True or false? Leverage the content you already have. If they’re not, find out why.

Revenue 63

Revenue Content Survey Newsletter 63

Reid All About it

FEBRUARY 21, 2020

In the last post of their series on chapters in crisis, Billhighway explains how to help chapters recover from and prepare for natural disasters. Fionta tells you how to find motivation in an unlikely place: key performance indicators (KPIs) and metrics. How’s that, you say? Joe Williams, Content Marketing Institute ).

DC 221

DC Washington Content Education 221