Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? Brianna Martin is a marketing manager with Naylor Association Solutions. Don’t feel bad. You’re welcome!

How To 61

How To Survey Communications Video 61

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Member engagement. Isn’t there a cheaper option? Satisfaction.

Strategy 168

Strategy How To Software Team 168

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

EventMobi: Association Events

AUGUST 11, 2023

Make the directory public or private depending on member preferences and the type of association you’re running. Members-only spaces. Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Member benefit page. Sponsor placements.

Examples 130

Examples Directory Software Video 130

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. More info/register (fee for MPI non-members). 1 CMP credit. Fri 7/10 at 1 p.m. –

Montana 365

Montana Content Price Strategy 365

Potomac Core

OCTOBER 4, 2016

Without a recognized level of strategic alignment members will not perceive the important connection between your organization and their business outcomes. At the National Wooden Pallet and Container Association, Brent McClendon, President and CEO, continually seeks ways in which he can help accelerate member engagement.

Strategy 164

Strategy eBook Member Engagement Revenue 164

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Hardy captures what most marketers are striving to accomplish today.

Leadership 88

Leadership Social Media Case Study Industry 88

Tom Morrison

MARCH 11, 2013

I've been sitting in sessions at the ASAE Great Ideas Conference, and I'm amazed at some of the things I've witnessed that display how some associations are disconnected in key ways to growing their association. If you want to maximize your member engagement, it is vital that you focus on option 3.

Member Engagement 40

Member Engagement Revenue Class Newsletter 40

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. How the pandemic put a magnifying glass on sponsorships. How to run a Zoom cocktail party—and have better classes, conferences, and meetings too. How do we enable them to act?

Montana 370

Montana Conference Content Education 370

Higher Logic

SEPTEMBER 25, 2018

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. As members engaged, the community gained traction.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. How to Use Your Member Engagement Scores.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. How to read more books. .* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Utah 370

Utah LMS Conference Technology 370

Spark Consulting

NOVEMBER 20, 2017

But how much more? Marketing General has some helpful base formulas you can use as a starting point. The simplest way to think about LTV is to add average dues plus average non-dues revenue and multiply that by average membership tenure (which MGI also helpfully explains how to calculate). That’s where things get tricky.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Smooth The Path

JUNE 18, 2019

And every two months or so, a magazine would arrive. But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. However, you might be wondering: what is a new member onboarding program, and what do the best ones have in common?

Organization 108

Organization Member Engagement Member Experience Video 108

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation.

San Diego 259

San Diego Strategy North Carolina Conference 259

Higher Logic

FEBRUARY 25, 2016

Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. Step 5: Make Your Logo Visible. Step 6: Community Ambassadors.

Library 120

Library Handbook Directory Conference 120

Reid All About it

FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology. teens and 41% of U.S.

Chicago 93

Chicago Nashville DC eBook 93

Smooth The Path

JUNE 12, 2018

Here is how to get the most from your speaker investment while boosting both participant and speaker engagement at the same time! Ask to repost their blog posts in pre-conference marketing. Reprint their articles in magazines and journals and let readers know the author will be a speaker at the conference.

Conference 95

Conference Content Resources Video 95

Association Adviser

JUNE 18, 2013

None of those lofty accomplishments mean a thing if you’re not telling your members—and potential members—why it should matter to them. “Don’t tell them how a watch works; tell them they’ll be able to tell the time.” ” Make the time to speak directly to your members.

Communications 60

Communications Social Media Georgia Member Engagement 60

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. non-members) would like.” How to Create a Member-Centric Community. Instructional design.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Adviser

NOVEMBER 14, 2013

Association CEO Nails Critical Member Engagement Question. How to Communicate After a Train Wreck. Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Dan Varroney. Potomac Core Consulting.

Directory 60

Directory California Social Media Newsletter 60

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? If so, how are you meeting the unique needs of freelancers? Gerald Leonard, PM World 360 Magazine ).

Review 85

Review Education Tips Technology 85

Association Adviser

AUGUST 23, 2017

We talk to associations all of the time about how to best leverage the tools of engagement they have at their disposal. AA: What do you mean by “tools of engagement”? DeBarr: Tools of engagement are the vehicles associations use to communicate and engage with members.

millennials 61

millennials Revenue Tools Content 61

Reid All About it

JULY 1, 2022

Magazine ). How To Craft User Journeys To Keep Your Members Engaged. Learn how users experience your website and membership site. Analytics in Action: Level Up Your Association’s Marketing with Analytics. Learn how to engage an MSP and maximize the benefits for your association. Quick hits.

Mooc 41

Mooc Software Technology Education 41

Association Adviser

SEPTEMBER 28, 2018

Supplier member. In this example, producer members could be led down a survey path that asks their opinions about being readers of a magazine. Supplier members could be led down a path to see if they have advertised in the magazine before or have an appetite to do so along with questions related to their advertising preferences.

Communications 61

Communications Content Survey Analysis 61

Association Adviser

FEBRUARY 5, 2014

For associations, February is a good time to examine how you can show members more love, if not your never-ending affection. Member engagement, another term for “member love,” is constantly at the forefront of your staff’s and board members’ minds. Who’s reading your member magazine?

Survey 60

Survey Member Engagement Communications Industry 60

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Meetings Outlook Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. 1 CMP credit. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

AUGUST 19, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers.

Technology 43

Technology Software Cost Products 43

Association Adviser

OCTOBER 13, 2016

When asked whether certain technologies are being fully utilized to create customized experiences, only 34 percent of respondents utilize an email marketing system; 28 percent fully utilize their AMS; and 15 percent fully utilize their career center. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60

Associations Now

NOVEMBER 1, 2013

Brand equity around a magazine or other publication or web article is not enough to change behavior, and that’s why publications are being asked by sponsors to start live events—because face-to-face can transform behavior.”. They’ve found their niche, and they know how to serve it.” How many associations are able to do that?

New York City 40

New York City Texas Revenue New York 40

Associations Now

JANUARY 8, 2014

They range from examples of member-engagement methods and case studies on membership growth to arguments for either the imminent demise or ongoing strength of the membership model itself. When Your Members Want You to Stay Small , by Ernie Smith, October 4, 2013. Top-Level Domains as a Member Benefit? Member Engagement?

California 40

California Directory Case Study Member Engagement 40

Reid All About it

OCTOBER 19, 2018

Why young companies are starting print magazines as a way to help build their brands. It’ll be interesting to see how this turns out. A Balanced Approach to Member Engagement: How to Keep Members’ Attention Through Your Association Communications. Amanda Kaiser at Smooth The Path ).

Arlington 34

Arlington Austin Maryland Communications 34

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Andrew Sullivan, New York Magazine ). How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement.

Montana 369

Montana Conference Education Tennessee 369

Mizz Information

SEPTEMBER 29, 2014

Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago. However, this new focus on “content marketing” can be a challenge for associations and their silos—who “owns” content? It used to be pubs or web, now is it marketing? Most associations have dedicated pubs departments.

Social Media 40

Social Media Content Marketing Report 40