Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions. 1 spot it held the previous two years.

Communications 75

Communications Survey Tools Report 75

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

Communications 61

Communications Social Media Newsletter Survey 61

SCD Group

OCTOBER 28, 2013

By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. Association Membership Marketing: 12 Steps for Success. How do you reach prospective members? The Marketing General Inc.

Marketing 40

Marketing Cleveland Content Communications 40

Disciple Media

DECEMBER 27, 2023

It’s like having an ongoing magazine subscription but online. Some platforms come with extra bells and whistles like community forums and marketing tools. Market your business Marketing your business is where the fun begins. Regular surveys, feedback forms, and open communication channels are great for this.

How To 36

How To Library FAQ Content 36

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? The 2019 Association Communications Benchmarking Survey is your way to provide this type of help.

How To 61

How To Survey Communications Video 61

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. We know our communications. Custom communications start with custom surveys. So, where is the disconnect?

Communications 61

Communications Content Survey Analysis 61

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. When Virtual Meets In-Person: How to Run a Successful Hybrid Event. 1 CMP credit. Matt Turner.

San Jose 369

San Jose Email Marketing Tools millennials 369

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. We all know how culture plays a significant role in an organization’s success. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Workplace culture. Membership trends. Membership budget. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Define Your Online Community Goals. Isn’t there a cheaper option?

Strategy 168

Strategy How To Software Team 168

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Andrew Sullivan, New York Magazine ). How to Go Virtual (While Still Creating an Engaging Experience). Controlling Your Narrative: Crisis Communications for Unpredictable Situations.

Montana 369

Montana Conference Education Tennessee 369

Association Adviser

JUNE 10, 2016

The post How to Evolve Your Magazine’s Brand appeared first on Association Adviser -. What to consider when you’re ready to rethink, rebrand and relaunch your association publication. For more about this topic, click on the headline.

How To 61

How To Communications Marketing 61

Association Adviser

JUNE 18, 2013

“Don’t tell them how a watch works; tell them they’ll be able to tell the time.” Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement. It’s time to evaluate your channels of communication.

Communications 60

Communications Social Media Georgia Member Engagement 60

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

OCTOBER 23, 2020

The weekly list of free educational events and resources for the association community… Corporate member training programs. WBT Systems explains how to become the corporate training partner for your member companies. I’m subscribing to magazines again after taking some years off. How to Remain Relevant in the Marketplace.

Revenue 300

Revenue Review Content Strategy 300

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. How to read more books. .* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Utah 370

Utah LMS Conference Technology 370

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Association Success

OCTOBER 5, 2017

The members themselves know what causes them the most hassle, and their input can be channeled by an empathetic marketing team into offering products that will remedy their problems, whether that’s a how-to guide for a new software program, better in-person networking opportunities, or opportunities for publication in an industry magazine.

How To 66

How To Revenue Project Industry 66

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Content 360 is a content strategy program which is designed to increase communication effectiveness for associations.

Content 61

Content Marketing Social Media Maine 61

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Monday, July 25, 2011.

Content 64

Content Marketing Strategy How To 64

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Community karma, baby. Communications. Timely stuff. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Association Adviser

MARCH 22, 2019

Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Open positions may take longer to fill in a tight job market. Our benchmarking survey identified the following communication functions most likely to be outsourced: Production design 30%.

Team 81

Team How To Survey Review 81

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. More info/register.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

MemberClicks

JULY 12, 2022

Check out our full guide on how to simplify your chamber operations for more tips and tricks. And how can you establish membership tiers that meet members’ needs and help appropriately fund your organization? How to create chamber of commerce membership levels. Need some extra help with updating your chamber’s operations?

How To 52

How To Directory Price Columbus 52

Reid All About it

OCTOBER 16, 2020

Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. How to connect with the co-workers you’re missing. ” How to cope with the long, cold Covid winter. Green beans are all over the farmers market right now. James Lancaster, Editor, AMI Magazine.

Indiana 221

Indiana Review Education Conference 221

Association Adviser

AUGUST 1, 2016

Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association. Did you know that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text? Recruit new members and staff.

Tools 60

Tools Content Marketing Recruiting 60

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

FEBRUARY 21, 2020

In the last post of their series on chapters in crisis, Billhighway explains how to help chapters recover from and prepare for natural disasters. Fionta tells you how to find motivation in an unlikely place: key performance indicators (KPIs) and metrics. How’s that, you say? Joe Williams, Content Marketing Institute ).

DC 221

DC Washington Content Education 221

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Associations Now

SEPTEMBER 26, 2017

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. For associations, social media has been a game-changer, allowing members to directly communicate with the organization and, even more importantly, with each other.

How To 49

How To Social Media Newsletter Video 49

Reid All About it

NOVEMBER 25, 2016

Learn how to create an event experience with a balance of passive and active interaction using an interactive mobile event app. Discover how to create pre-event moments, encourage attendee connections and collaboration, and ensure participants are engaged in the moment and long after the event is over. More info/register. 1 CAE credit.

DC 184

DC Project Ohio Washington 184

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library.

Houston 76

Houston Florida Nashville Library 76

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Hardy captures what most marketers are striving to accomplish today.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Your data is good enough if you know a few simple secrets about how to manage it. Event safety. Host: Omnipress.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

SEPTEMBER 16, 2016

You’ll learn how to identify the four questions you must address that participants ask themselves; why conference experiences must have a high level of inclusive, interactive energy experiences; and practical strategies that translate engagement research and theory into conference experience practice. Tue 9/20 at 2 p.m. More info/register.

Arlington 150

Arlington Phoenix DC Virginia 150