How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. If you have a chance to read this Did You Know? So why is it so hard for associations to get it right?

Association Staff Stretched to the Limit? How to Get More for Your Association Without Breaking Your Team

Association Adviser

The new norm is to have more work to do than can possibly be done with the current level of resources. What can association professionals do to make the most of the resources they have without leading to staff burnout? Magazines 16%.

Team 78

Membership Marketing Blog: 3 Tips on How to Improve the.

Membership Marketing

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Trying new ways to present membership really comes down to making the buying decision easier for a prospective member.

SCD Group: Association Member Recruitment: New Opportunities vs.

SCD Group

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Anything I need to think about in terms of providing incentives? You bought direct mail lists and blasted people to buy or join.

How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels. The renewal communications need to highlight the changes and benefits of the new mode.

Hawaii Five-O & Monopoly Show Associations How to Engage Members

SCD Group

For tonight’s (1/14/13) showing of Hawaii Five-O, CBS invited viewers to vote on which ending they wanted for its show. Many people now are watching TV with a companion device (known to many as the “second screen”). So, what does this have to do with associations?

Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. 1 response the Texas Society of Association Executives (TSAE) received when it recently asked members to identify their biggest challenges. Recruit. Word of mouth, Hill stressed, is important but “it has to be from the right mouth.”

Texas 86

Stronger by Association: Battle for Relevance: How Twitter, Harvard.

AMR Management Services

Battle for Relevance: How Twitter, Harvard Business Review and the U.S. Coming from the media world I often see parallels between magazines and associations. Additionally, both need to retain current customers and attract new ones while continuing to deliver value. Pages.

Retention is a Relationship

Spark Consulting

And you can’t claim to have a relationship with people you don’t know. Retention is key to long-term membership growth and to maintaining vital, lively chapters. While recruitment is like dating, retention is like getting – and staying – married.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. But how much more?

Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. How Does My Association Enter an Awards Competition? Magazines.

Happy employees, big dollars

Aaron Wolowiec

I remember the first time a boss took me out to lunch for a job well done. It was my first job out of college, and the editorial staff had just launched our newly designed magazine. Managers need to be coached and encouraged to participate in professional development.

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Association Brain Food Weekly: 7.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… Every association should be figuring out how they can use Alexa and her cousins to deliver value to members. I’ll be happy to feature it as long as it’s not too product-centric.

3 Ways Social Media Changed This World for the Better


It’s somewhat in trend these days to keep talking about how social media actually made us lonely. We keep sharing examples and funny memes on how people used to meet each other in person and these days everyone just keeps staring into their phones.

4 Great Ideas From a Membership Idea Exchange

Associations Now

When one association hosted a membership-development idea exchange for its chapter leaders (a great idea itself), the recruitment and engagement ideas got members talking. ” Given ASAE’s value proposition to “connect great ideas and great people,” this makes sense.

Partnership Builds Police, Community Relationships

Associations Now

To build relationships between law enforcement and their communities, Big Brothers Big Sisters of Greater Los Angeles is engaging the Los Angeles Police Department in its mentorship program. This year, the LA Rams are helping recruit LAPD volunteers.

New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. The key step to a designing a new strategy or plan for association learning is to set achievable goals.

Membership Goals: What’s in a Number?

Associations Now

In “ Do You Know How to Grow ” (page 62): When it comes to growth, the old saying is true: Smarter is always better. So, what to make of this? ” (They share plenty of practical advice for how to do this, but I won’t spoil that here.).

Association Brain Food Weekly: 4.14.17

Reid All About it

Your weekly list of free webinars and events for the association community… Last week, after a day of hiking in Capitol Reef National Park, I got on Facebook to share some photos and learned about the consolidation of Aptify, Abila, and YourMembership under the new Community Brands umbrella.

Nine Characteristics of Online Communities That Work

Higher Logic

I started my session at this year's Super Forum with the same line I use to start my Higher Logic Academy presentations and my consultations with clients: Community management is not a one-size-fits-all discipline. Right now, take some time to consider: what is the purpose of your community?

Hot Association Jobs: November 10


If you are an organized, communicative and persuasive person with excellent design skills who understands how to quickly establish relationships and manage multi-faceted projects across departments, consider this role. EMPLOYERS: Want to know how this job board differs from the rest?

More Than a Logo Change: Rebrand Reflections

Association Success

A step-by-step guide to a successful rebranding process. It includes your print and digital communications such as your magazine, letterhead, e-newsletter, emails, and social media. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. There are a series of questions to ask when undertaking a rebranding effort. But the first and most critical question to ask is WHY? Who are we talking to?

Supercharge Member Loyalty & Power Community Engagement

Spark Consulting

During our April 16 Higher Logic Learning Series webinar on volunteerism in honor of National Volunteer Week (#NVW2015), Peggy Hoffman and I were unable to get to all the questions in our allotted hour. So we’re hitting the rest now: How do you find out what rewards the volunteers like/want? And it’s OK to be forward about it: “What would be a meaningful way for us to show our appreciation for your contributions?” So how do you make the transition?

Get Open Community on Audible


We have FIVE DOWNLOAD CODES AVAILABLE - all you need to do is drop us a comment below. Just answer any of these questions: How has the growth of online community changed the way you work today? How has community management changed other business processes at your org (e.g.

Analytics Will Make You See Members Clearly

Associations Now

Membership teams have questions about how to build insights from web analytics and data. A few experts explain how membership pros can increase their data visibility and easily spot “dark social” traffic. The underlying idea for the dashboard is to see beneath the surface.

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We don’t need to recreate the wheel each time. There are ways to overcome the staffing concern.

New Meetings, New Opportunities

The Membership Blog

Recruiting (and retaining) members at meetings had always been (in my opinion) a tremendous opportunity for membership organizations. There is a great article in the current edition of EXPO Magazine, asking “What’s Next?” It has some terrific thoughts about how to increase attendance, engage participants, and impress exhibitors by using technology (and some common sense) to change your event for the better.

How Journalism and Associations Can Solve the Membership Puzzle

Associations Now

As news organizations consider new models, there’s a unique opportunity for associations and journalists to team up and solve common membership issues. Collaboration within the association community is certainly a good thing, but sometimes it helps to get outside your bubble.

Calculating the Cost to Serve a Member

Membership Marketing

One of the questions that I am frequently asked is how to calculate membership servicing costs. It is an important question to building and sustaining a success membership marketing program. But how you answer the question can have profound implications on your membership program. Here is a real life story on how NOT to calculate the cost to serve a member. One of my clients presented the following analysis to his staff.

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AI for Nonprofits and Social Good: Link Roundup

Beth Kanter

Google.Org is giving away $25 million to humanitarian projects that use Google’s machine learning technology. Impact Challenge ” is based on Google’s belief that artificial intelligence can provide new solutions to old problems and improve people’s lives. Wired Magazine.

What’s in This Publication for Me?

Association Adviser

Our poll showed that 64 percent of respondents rely on non-dues revenue for one-quarter to one-half of their total revenue, and almost 25 percent said they count on non-dues revenue for the majority of their funds. Regularly thank your advertisers — not just when it’s time to renew their ad.

Is Your Conference Marketing So Last Year?

Velvet Chainsaw

Every year you have to figure out how to fill the chairs at your annual event. The minute the conference is finished, you have to start again, figuring out new ways to get your audience to return the following year. Nothing is like the way it used to be.

Online Jobs for College Students


It is the only place where you are allowed to be ‘poor’ and intoxication is not frowned upon. So, trying to take on some extra work on top of your academic endeavors can be quite taxing, and it is essential to look for a job that will not take up too much of your time.


SCD Group

Yet, based on questions on the ASAE Collaborate, many associations are still struggling with what to do and how to do it. Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members. We've used video extensively at our live events to extend the educational sessions beyond the confines of the ballrooms.

Successfully Embracing Change is a Team Effort

Association Adviser

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA.

Team 57

How Smart Associations Grow Membership

Association Adviser

As the old Groucho Marx line goes, “I wouldn’t belong to any club that would accept me as a member.” More than half of visitors to association websites are looking for career opportunities and resources. How much has your membership grown during the past 3 years?

Successfully Embracing Change is a Team Effort

Association Adviser

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA.

Team 52

Successfully Embracing Change is a Team Effort

Association Adviser

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. Shields led a massive effort to reimagine NBOA as an organization that provides highly relevant education and professional development to all members throughout the year. Association Adviser: Tell us a little bit about your career background and how you became the head of NBOA.

Team 48

What Level of Engagement Do Members Really have with their

Membership Marketing

Everyone would agree that a critical opportunity for associations is to engage members as customers of the products and services made available by an association. To find out, we included the following question in our 2011 Membership Marketing Benchmarking research. Decision to Join. (3).

Membership Marketing Blog: Using Market Segmentation in.

Membership Marketing

You use market segmentation to help accomplish an objective like improving response rates by targeting messages or providing differentiated value to a certain group of members to enhance retention. Here is one way to classify the segmentation options available.