WBT Systems

JANUARY 3, 2017

The key step to a designing a new strategy or plan for association learning is to set achievable goals. As an example of this, back in June 2016 an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.”

Technology 210

Technology Learning Management System Certificate System 210

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But I have learned a few things about each of those topics.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

OCTOBER 16, 2020

Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Content audit.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. At the Harvard Business Review, Siri Chilazi and Iris Bohnet explain how to best use data to meet your DE&I goals.

Video 221

Video Certificate Review LMS 221

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 64

Newsletter Communications Press Release Social Media 64

Association Adviser

MAY 20, 2014

While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.” Is technology a department, a strategy or something in between? Is technology a department, a strategy or something in between?

Technology 60

Technology How To Video Social Media 60

Reid All About it

FEBRUARY 21, 2020

In the last post of their series on chapters in crisis, Billhighway explains how to help chapters recover from and prepare for natural disasters. Fionta tells you how to find motivation in an unlikely place: key performance indicators (KPIs) and metrics. How’s that, you say? Danny Lewis, Smithsonian Magazine ).

DC 221

DC Washington Content Education 221

Reid All About it

DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. How to Create a Member-Centric Community. We all have stories to tell! Host: Fridays@4.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

APRIL 14, 2017

Billhighway explains how to build a case for joint membership and the issues you need to consider when implementing it. Find out how geotargeting works, how to develop a strategy, and how to pitch the idea to your organization’s leadership team. How to Use Video for Event Marketing: Before, During & After.

Content 150

Content Chicago Marketing DC 150

Associations Now

MAY 31, 2017

By working together, both professions might be able to develop new lines of thinking about recruitment, retention, and engagement. There’s also the crowdfunded digital magazine Republik , which will be published in German and is set to debut in January 2018. Those same analytics can then be applied to a content strategy.

United States 84

United States Project Content Strategy 84

Association Adviser

MAY 23, 2018

How to conduct an effective survey. Here is an example of the American Bankers Association’s bimonthly magazine website. I say (and plead) this, because only one in four associations reported having a department-specific or platform-specific content strategy. Almost half of respondents rely on a one-size-fits-all strategy.

Revenue 70

Revenue Survey Communications Newsletter 70

Membership Marketing

FEBRUARY 7, 2018

One of the questions that I am frequently asked is how to calculate membership servicing costs. But how you answer the question can have profound implications on your membership program. Here is a real life story on how NOT to calculate the cost to serve a member. So what is the best way to determine the cost to serve a member?

Cost 49

Cost Revenue Analysis Recruiting 49

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Finding new members to grow your association, keeping the members you have and engaging them in the process: So how do we do that?

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR launched a significant redesign of the magazine; its first in nearly a decade. ” Before 2009, HBR.org was a paid site that housed the magazine content, archives, and online store for books, reprints, and subscriptions.

Case Study 64

Case Study Library Content Kentucky 64

Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. How membership is presented is also important when promoting to prospective members. Unleash the Power of Market Testing in your Membership Recruitment. Publications.

Tips 40

Tips How To Marketing Price 40

Higher Logic

DECEMBER 14, 2015

Different strategies will work for different communities. Are you trying to recruit new members or retain existing ones? Choose a concrete goal to work toward, and then decide how you plan to attack that goal. Once you drill down on your strategy, you can start to create a plan for how to achieve it. Yikes, huh?

Georgia 120

Georgia Library Content Recruiting 120

Spark Consulting

APRIL 21, 2015

You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. So how do you make the transition? Do you have any suggestions for how to convert millennials into volunteer leaders? Can you share some ideas for micro-volunteering?

millennials 150

millennials Committee Project Recruiting 150

Reid All About it

APRIL 22, 2022

Achurch Consulting explains how to handle the decisions involved in going or staying remote or hybrid. They provide guidance on what to keep in the forefront throughout the process, how to involve and communicate with staff, and why you should expect things to remain in flux for a while. Hybrid/remote workforce decisions.

Proposal 39

Proposal Price Technology Recruiting 39

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. How can associations provide corporate partners with valuable access to their member communities ? . Event gamification. Sponsorships. 1 CMP credit. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

AUGUST 19, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Hybrid work myths. Quick hits. Fri 8/19 at 4 p.m. –

Technology 43

Technology Software Cost Products 43

MemberClicks

NOVEMBER 8, 2021

Seasoned members can offer guidance on forging a career path, point to ways to upgrade their skills, and provide tips on how to handle negotiations. Purchase subscriptions to the most popular and valuable industry publications, whether it’s a magazine, newspaper, or online publication. A directory helps out your administrators.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

Seasoned members can offer guidance on forging a career path, point to ways to upgrade their skills, and provide tips on how to handle negotiations. Purchase subscriptions to the most popular and valuable industry publications, whether it’s a magazine, newspaper, or online publication. A directory helps out your administrators.

Directory 52

Directory Certificate Discount Survey 52

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. We expanded the magazine’s content and frequency.

Team 70

Team Resources Education Revenue 70

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. We expanded the magazine’s content and frequency.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. We expanded the magazine’s content and frequency.

Team 60

Team Resources Education Revenue 60

Velvet Chainsaw

OCTOBER 11, 2012

Every year you have to figure out how to fill the chairs at your annual event. Tell other alumni stories about how the conference prepared them to grow as professionals. Recruit them to help you share their experiences and reach new prospective members or other alumni that came once or twice and never returned.

Conference 40

Conference Marketing Recruiting Recruitment 40

Membership Marketing

JULY 20, 2011

For example, it probably would not be practical to create hundreds of versions of a monthly print magazine, but you might create two versions to serve some natural split in your membership like students and professionals, owners and operators, manufacturers and distributors. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

APRIL 7, 2011

Tony - it seems to me that one major member benefit that many professional associations offer, namely the journal or magazine, is missing from this list. The number one tangible reason to join many of these groups would be to receive a journal or magazine. Unleash the Power of Market Testing in your Membership Recruitment.

Price 40

Price Survey Products Analysis 40

Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. What I find interesting about Costco is how they have embraced the membership model. Membership includes a magazine, a member card, and member savings. Unleash the Power of Market Testing in your Membership Recruitment.

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

JULY 12, 2010

And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish. So I wanted to share the three points this blog made on practical social media strategies here. Cost of Wrong Strategy. (8).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 25, 2010

The author, John Stott, served as an Anglican priest in London, but because of his writing has been recognized by Time magazine as one of the “100 Most Influential People in the World.” Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Awareness. (4).

Marketing 40

Marketing Price Survey Analysis 40

Association Adviser

MARCH 19, 2013

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). As technology becomes more pervasive, don’t forget the personal side of the member experience.

New York City 60

New York City New York California Video 60

Membership Marketing

MARCH 5, 2010

“ Also, as an opt-in approach, ASOA said that they “placed ads on our website and promoted the program through business-reply cards in industry magazines.” Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8).

Price 40

Price Marketing Cost Survey 40