.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Association Adviser

JUNE 29, 2017

That was just one of the lessons learned when a major speaker cancellation turned into a teaching experience for attendees at the Meeting Professional International 2017 World Education Congress (MPI WEC), which took place earlier this month in Las Vegas. Leverage Relationships with Industry Partners.

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Las Vegas Case Study Press Release Directory 63

Associations Now

APRIL 18, 2019

The International Sign Association’s 2019 International Sign Expo begins next week in Las Vegas. More than 20,000 sign, graphics, print, and visual communications professionals are headed to Law Vegas next week to learn from experts, conduct business, and get up to speed on the current issues affecting the industry.

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Las Vegas Conference Industry Education 58

Associations Now

AUGUST 14, 2019

Consumer interest in health and wellness isn’t just a marketing opportunity for the spa and yoga industry. The Global Wellness Institute estimates that wellness is a $134 billion global market that will grow to $198 billion by 2022. Two years later, in 2014, MGM Resorts expanded that partnership to include its meeting rooms.

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Las Vegas Products Cleveland Project 58

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 Also: AARP uses VR to promote social interaction. percent) had been the No.

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Las Vegas Email Marketing California Software 97

Associations Now

JANUARY 10, 2020

Another CES has come and gone, and in addition to all the gadgets and new technologies that were on display in Las Vegas during the week, the Consumer Technology Association released a new resource to help consumers make sense of health-focused wearables.

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Las Vegas Guidelines Technology Education 87

Associations Now

AUGUST 4, 2017

“AGA is committed to leading the effort to ensure our customers enjoy the casino gaming industry responsibly,” AGA President and CEO Geoff Freeman said in a news release. Additionally, the association has pledged that it will advertise responsibly, avoiding marketing targeted at children and anything implying illegal activities.

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AssociationChat

AUGUST 13, 2020

Viva Las … Virtual ? Originally slated to take place in Las Vegas, the 2020 ASAE Annual Meeting had to change plans due to ongoing problems with COVID-19. The final attendance breakdown included: 12,813 executives, 544 exhibitors, 207 industry partners, 433 consultants, and 111 others including press, vendors, and staff.

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Puerto Rico San Jose Las Vegas Press Release 111

Associations Now

JUNE 8, 2016

Pam Danziger, author of the study Marketing to Millennials: How to Sell Luxury Jewelry to the Next Generation of Affluents , remarked on Unity Marketing Online that the marketing message toward millennials with money has to change. And it set to work researching the millennial generation and new ways to market to them.

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Las Vegas Industry millennials Press Release 40

Virtual

JANUARY 7, 2015

This week I had the opportunity to attend the annual Consumer Electronics Show (CES) in Las Vegas. These markets all exist in large part because of the existence of different standards. Who is going to work on more security for the auto industry? This is a massive show—covering 2 million square feet of exhibit space.

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Las Vegas Technology Maine System 100

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

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Revenue Las Vegas Marketing Leadership 322

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. More info/register.

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Innovation Las Vegas Communications Education 359

Associations Now

JANUARY 3, 2014

Earlier this week as I was catching up on the meetings and tradeshow-related reading that I missed while out on vacation over the holidays, I came across an interesting article in the Las Vegas Review-Journal. If you’re not thinking about how to better serve your market, there’s likely someone else out there who is.

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Las Vegas Los Angeles New York City Marketing 40

Associations Now

JUNE 22, 2016

There’s no shortage of entertainment options in Las Vegas, but one thing that’s eluded the city for years is a major sports team. The leagues have resisted the idea because of Vegas’ other major industry: legalized gambling. Also: what big donors are really thinking. But that appears to be changing.

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Virtual

JULY 2, 2014

Here are a few of the client birthdays we are observing this year: The Application Service Provider Industry Consortium was the promotional consortium that helped launch Virtual. UK-based Juniper Research predicts the global SaaS market will swell to $53 billion by 2018. Today, NFC technology is taking off.

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Las Vegas Technology America Certificate 100

Associations Now

NOVEMBER 7, 2016

During its “Virtual Reality Experience Tour,” the foundation is hosting events in Washington, DC; Chicago; New York City; Boston; and at CES 2017 in Las Vegas to introduce kids, students, and parents to augmented-reality technology. Now its philanthropic arm, Creating IT Futures Foundation, is taking that message on the road.

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Las Vegas New York City Press Release Boston 79

Aaron Wolowiec

FEBRUARY 25, 2014

Each month, we’re asking editors and content producers to share with us what they’re writing about, upcoming trends and other behind-the-scenes must-haves for the association industry. Associations in the fashion , mobile , supply chain , marketing and recycling industries hopped on the rebranding bandwagon as well. Rebranding.

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Las Vegas Innovation Conference Technology 100

Reid All About it

JULY 21, 2017

Host: American Marketing Association. Learn about trends and strategies for growth in the healthcare industry, why hotels may say “no” to medical meetings business, tips for sourcing on-site staff at medical meetings, and what to look for when seeking a technology solutions provider. Grow Your Event with Digital Marketing That Works.

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Las Vegas DC Mooc Nevada 231

Associations Now

AUGUST 8, 2018

The association stated in a news release that its goal is “to ensure casino and sports betting marketing is targeted to an age-appropriate demographic with tasteful content and reasonable frequency.”. AGA expanded many of the guidelines to incorporate sports betting and added new provisions regarding responsible advertising.

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Las Vegas Guidelines Review Education 45

Associations Now

FEBRUARY 28, 2017

In a new strategic partnership with the Structured Finance Industry Group, the Chamber of Digital Commerce is making the case that securities could reap big benefits from using blockchain technology. SFIG invited the chamber to take part in education sessions at its annual meeting this week in Las Vegas.

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Las Vegas Education Technology System 40

Associations Now

APRIL 19, 2013

More details: The market leader: By square footage alone, nobody can touch CES. The 2012 event, hosted in Las Vegas, had nearly 1.9 The 2012 event, hosted in Las Vegas, had nearly 1.9 Las Vegas hosted four of the 10 largest shows, while Chicago, Atlanta, and Orlando each hosted two.

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Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. She suggests ways you can learn how to speak like an industry insider. How to explain content marketing to anyone.

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DC Las Vegas Washington Review 170

Associations Now

SEPTEMBER 15, 2015

The Fantasy Sports Trade Association (FSTA) offers entrepreneurs and businesses the resources they need to break into the booming fantasy sports industry , which currently includes 56.8 As every budding fantasy sports entrepreneur knows, learning about the market is among the most important things you can do before launching your enterprise.

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Las Vegas Discount Report Course 40

Association Adviser

JULY 11, 2017

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. Is it your event experience reaching key decision makers in your industry? Be humble but honest.

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Las Vegas Newsletter Revenue Recruiting 72

SCD Group

OCTOBER 2, 2012

First it was the General Services Administration spending $823,000 for a conference in Las Vegas. Will they result in travel restrictions that hurt the conference & meetings industry? I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors.

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Las Vegas Conference millennials Recruiting 40

Associations Now

MAY 2, 2014

The first was its exhibitor e-marketing campaign, which is a free service that allows exhibitors to “market their presence at the show to their customers and provide them with free exhibit hall passes.” CaLae McDermott, NACE’s manager of conferences, told Expoweb the service helps exhibitors develop their own branding for the show.

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Las Vegas Discount Revenue Technology 40

Reid All About it

NOVEMBER 4, 2016

There are plenty of “the sky is falling” naysayers talking about the association industry, but for some future-focused folks hope springs eternal. Host: Smart Meetings and Top Golf Las Vegas. Receive feedback on your marketing materials for membership or events, publications or pages from your website.

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Las Vegas Leadership Washington Education 150

Associations Now

FEBRUARY 23, 2015

Since 2012, the Defense Department, like most other federal agencies, has cut back on conference spending after a scandal involving a lavish 2010 General Services Administration conference in Las Vegas came to light, prompting the Office of Management and Budget to order agencies to significantly reduce travel expenses.

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Las Vegas Report Conference United States 40

Associations Now

AUGUST 4, 2017

Some industries are more affected by the technology revolution than others, but no one is immune to these seismic changes. San Francisco, Las Vegas, and New York will entice attendees to take a day or two for themselves. Tech-expectations. Conferences need to deliver high-level technology content and experiences.

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Indianapolis Las Vegas San Francisco Metro 78

Associations Now

JANUARY 2, 2017

That’s because, starting January 5, the latest edition of the Consumer Electronics Show takes over Las Vegas. Interest in 5G wireless networks has been growing in recent months, as industry groups help to firm up the speedy new standard. For tech fans, 2017 will get off the ground with a little bit of excitement.

Las Vegas 40

Las Vegas Class Technology Leadership 40

SCD Group

SEPTEMBER 22, 2013

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Why don’t we seek association gear promoting an industry or profession? Is it because we are too focused on our association names and not focused enough on the cause, industry or professions we represent? Self identity. Show support.

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Las Vegas New York City Missouri Detroit 40

Associations Now

MAY 24, 2013

Technological advances are making it possible for machines to communicate with one another, and now a trade group has been established to help standardize the industry. The International M2M Council will serve as a voice for our rapidly growing industry … and promote best practices internationally.” said in a statement. “As

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Las Vegas Maine Communications Software 40

Associations Now

AUGUST 2, 2013

Associations in the mortgage and real estate industries strongly and vocally oppose Richmond, California’s idea to use eminent domain to seize properties with underwater mortgages. Those reports might seem foreign in parts of the country where the housing market has been slower to recover. The opposition.

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Las Vegas California Seattle New York 40

Associations Now

APRIL 16, 2015

Three different countries are taking part in Thursday’s North American Meetings Industry Day. This year, the United States and Mexico are joining in on the newly christened North American Meetings Industry Day (NAMID). Today we celebrate the success of our meetings industry with #nmid + #namid. No worries.

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America Las Vegas United States New York City 40

Associations Now

JANUARY 7, 2015

The 2015 International Consumer Electronics Show (CES), taking place this week in Las Vegas, brings together two industries that are under constant pressure to innovate and uncover the next big idea. We have a very robust market research department that, throughout the year, is surveying consumers and our members.

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Las Vegas Innovation Technology Event Planning 40

Associations Now

SEPTEMBER 4, 2013

But new rules for the 2014 fiscal year, laid out last week by the General Services Administration (GSA), come with a big downside for the event industry. GSA notes that the federal per diem rates are 5 percent below the average daily rates of the local markets. a boost from the current $77 to $83 starting October 1. billion per year.

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Las Vegas Conference Jacksonville Alabama 40

Associations Now

OCTOBER 2, 2014

There’s an entire industry of pros out there ready to make things go more smoothly. Especially in Las Vegas, if you don’t want the time slot or you don’t want the space or you don’t want to sign the contract, there are six people behind you waiting to do it. But association meeting planners don’t have to go it alone.

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Las Vegas Proposal Conference Process 40