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#LAstory: How Discover Los Angeles Won Instagram

Associations Now

The Los Angeles Tourism & Convention Board’s recent ad campaign “What’s Your L.A. More on how the Los Angeles Tourism & Convention Board, through its Discover Los Angeles brand, used photos from the Instagram-famous to pitch its message: “Instagram-famous”? The secret?

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Production Music Association Works to Boost Gender Equity in Field

Associations Now

Women are making some gains, but men still dominate the music production industry. Gender diversity in the music industry has a long way to go; the Production Music Association wants to help. The post Production Music Association Works to Boost Gender Equity in Field appeared first on Associations Now.

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Association Brain Food: 11.24.23

Reid All About it

TopClass LMS explains how an awareness week gives your members a chance to feel good about themselves, the work they do, and their professional community, and attracts the attention of people who might want to learn more or join your industry. I’m happy to feature it as long as it’s not too product-centric. Event recording release.

Arlington 261
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How Japan Is Selling Americans on Craft Beer

Associations Now

Introducing the public to a new type of product isn’t always easy, but a catchy slogan definitely helps. JETRO’s marketing arm, the Japan Food Product Overseas Promotion Center (JFOODO), is launching a new campaign with the trade group Japanese Craft Beer. JFOODO Director General Hiroki Oizumi was optimistic about its chances.

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Association Brain Food Weekly: 6.21.19

Reid All About it

I’ll be happy to feature it as long as it’s not product-centric. Don Dea, co-founder of Fusion Productions. Join us online for the livestream of select sessions, thought leader interviews, and so much more, all live from Los Angeles. I had to upload this earlier than usual so I apologize if I missed anything obvious.

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Healthy Food Trend Hits Pet Industry

Associations Now

Last week’s announcement that the Food and Drug Administration has decided to ban trans fats from foods doesn’t translate to animal feed or similar foods— a decision that earned praise from the American Feed Industry Association, a trade group for animal-feed producers. Industry Challenges.

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Healthy Food Trend Hits Pet Industry

Associations Now

Last week’s announcement that the Food and Drug Administration has decided to ban trans fats from foods doesn’t translate to animal feed or similar foods— a decision that earned praise from the American Feed Industry Association, a trade group for animal-feed producers. Industry Challenges.