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How to Choose the Right Event Technology Provider for Your Association: 16 Essential Questions for Vendors

EventMobi: Association Events

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Some may be designed for specific industries or event formats. Get the Guide 1.

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Preparing Your Association for AI

Association Analytics

AI has garnered a lot of global and national attention across most industries in recent months. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails.

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Improve Your Customer Retention Program with an Online Community

Higher Logic

From The Leader Network’s research, which surveyed hundreds of community professionals, they found 49 percent of communities generate revenue (29 percent of those realize a revenue of over $1 million). And, importantly, 36 percent of all revenue generating communities connect that revenue to customer retention.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Lack of value (25%).

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Building a Membership Website That Works: 7 Steps

MemberClicks

Your organization’s membership website is one of your most visible marketing assets. This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members.

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Here’s a big idea: Innovation can be small

Association Success

While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want? This turned a 4-click login process into a 1-click viewing process and made our members much happier.

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How to Grow Your Community Management Career Faster

Higher Logic

77% of CEOs are tired of marketing and brand growth activities that can’t be linked back to solid results, so if you can demonstrate your community’s results, you’ll demonstrate your value to the C-suite. Some departments that hire community managers include sales, marketing, and account management, which is evolving into customer success.

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