AARP Airs PSAs to Encourage Retirement Savings
Associations Now
JANUARY 16, 2024
A July 2023 AARP survey found that 22 percent of adults have no retirement savings, and nearly two-thirds (64 percent) worry they will not have “enough money to last through their later years,” according to a release about the campaign. The ad was developed pro bono by the advertising firm adam&eveDDB New York.
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