Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. During a session at the 2023 ASAE Annual Meeting & Expo, the American Staffing Association shared how that strategy has worked for them. Listen to member conversations.

Content 96

Content Video Resources Team 96

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Isn’t there a cheaper option? Fortunately, that’s what business cases are for.

Strategy 168

Strategy How To Software Team 168

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist.

San Jose 369

San Jose Email Marketing Tools millennials 369

Aaron Wolowiec

APRIL 1, 2013

This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). At right, you’ll find the results to two different poll questions on the topic of education strategy. Effectively marketing programs. Our response rate is overwhelming.

Education 100

Education Strategy Content Resources 100

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

Association Adviser

OCTOBER 30, 2018

The print magazine was the second most highly valued communication channel this year. That session can also be the basis for a print magazine article, story on your blog and interview in your digital newsletter, all of which should be promoted on social media and used to start a discussion thread in your online community.

Communications 185

Communications Social Media Newsletter Content 185

Velvet Chainsaw

JUNE 15, 2022

The holy grail of pricing is to make it value-based, or what the market will bear. Thought-leadership inventory items — like sponsored sessions, tech demos, general sessions, and VIP experiences — are usually prime candidates for value-based pricing. Which of these strategies are you currently using for sponsorship pricing?

Price 98

Price Tips Conference Cost 98

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259

San Diego Strategy Conference North Carolina 259

Associations Now

SEPTEMBER 27, 2023

AI can also be leveraged to make the course development process nimbler, increasing speed to market and responsiveness to changing member needs. Now that I’m mid-career and in association management, I want to be part of the conversation and learn how decision-makers pull together the yearly and long-term strategies.

Newsletter 102

Newsletter Project Content Education 102

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. However, ad sales were down, member involvement in articles had declined and the association lacked an overall brand strategy to establish a consistent link between the publication and the association. The Challenge. The Solution. The Results.

Case Study 76

Case Study Texas Guidelines Revenue 76

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Host: Cimatri.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start?

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

.orgSource

MARCH 18, 2024

Sharon Rice is Managing Director of Business Strategy at.orgSource and Garth Jordan is CEO of the American Animal Hospital Association. Both are steeped in the world of associations and are avid students of strategy, business, and culture beyond this industry. Our value is not in a magazine or even standards.

Examples 88

Examples Revenue millennials Strategy 88

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 62

Newsletter Communications Press Release Social Media 62

Reid All About it

DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. 1 CMP credit.

Video 221

Video Certificate Review LMS 221

Velvet Chainsaw

NOVEMBER 4, 2021

A number of our consulting clients have made social responsibility a cornerstone of their conference strategy — with the desire “to leave the host city better because we were there.” Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help.

St. Louis 97

St. Louis Phoenix Missouri Florida 97

Idea Architects

JUNE 6, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts.

Price 60

Price Leadership Discount Strategy 60

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”.

Communications 78

Communications Directory Social Media Massachusetts 78

Spark Consulting

MAY 15, 2013

Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference. Do you advertise on Google? my beloved H Street NE neighborhood).

DC 150

DC Innovation Review Leadership 150

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Get specific.

Content 78

Content Conference Video Marketing 78

.orgSource

APRIL 17, 2023

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” These are ten occupations that PC Magazine predicts are the most endangered. If your team is remote, find strategies to bring people together online.

Communications 88

Communications Team Proposal Analysis 88

Velvet Chainsaw

AUGUST 22, 2017

As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Transparency.

Conference 75

Conference Education Leadership Content 75

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Build a Sponsorship Strategy Focused on Monetizing Your In-Person & Digital Events. Implicit bias.

Montana 370

Montana Conference Content Education 370

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. Tue 11/29 at 2 p.m. –

DC 184

DC Project Ohio Washington 184

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 21

Marketing Conference Leadership Price 21

Velvet Chainsaw

DECEMBER 11, 2019

If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives. A Menu of Options.

Revenue 72

Revenue How To Discount Price 72

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association.

Georgia 60

Georgia Directory New York Newsletter 60

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. Tue 11/29 at 2 p.m. –

DC 150

DC Project Ohio Washington 150

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

Velvet Chainsaw

MAY 23, 2017

When considering long-term conference or organizational strategy, it’s wise to future-cast the impact major workforce trends may have on your profession, particularly because conferences are about people first and content second. to present and lead discussions at your board or leadership meetings.

Conference 84

Conference Technology Leadership Innovation 84

Associations Now

AUGUST 1, 2014

. “There is much more use of laser and GPS-guided equipment, building-information modeling, and other things that require computer skills and use of technology that was not common before the recession,” Ken Simonson, an economist for the Associated General Contractors of America, told the magazine.

Strategy 40

Strategy Alabama Pennsylvania Video 40

SCD Group

JULY 16, 2013

If your association conducts industry-wide research and/or marketing, everyone in the industry benefits not just those who are paying dues. And, if that is your situation, then a freemium strategy (which is a combination of free and paid memberships) may deserve serious consideration. Unexpectedly, total paid membership doubled.

Michigan 40

Michigan Committee Industry Revenue 40

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Event gamification.

Revenue 39

Revenue Tools Education Member Experience 39