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Give New Life to Member-Generated Content

Associations Now

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. We received 30 testimonials,” Mertz said.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! But they watch videos more. But where should you begin?

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Association Brain Food: 2.2.24

Reid All About it

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Generation Z.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. After all, we are the home of professional experts.

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Association Brain Food Weekly: 12.18.20

Reid All About it

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). How to Give Performance Reviews on Video. How are your chapters really doing? every Monday.

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Balancing Traditional and Trending Member Communications

Association Adviser

The print magazine was the second most highly valued communication channel this year. That session can also be the basis for a print magazine article, story on your blog and interview in your digital newsletter, all of which should be promoted on social media and used to start a discussion thread in your online community.

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GrowthZone Congratulates 2022 ACCE Communication Award of Excellence Winners

GrowthZone

That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”. Video | Zionsville Chamber of Commerce – BEST OF SHOW. The chamber describes the “Beyond the Line” magazine as “taking a deeper dive into our region than most directories.