Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering.

The Decision to Join Produces Anxiety

Smooth The Path

Have you ever had the same experience? No one wants a member to feel this way, but sometimes they do. Sometimes organizations try to upsell new members right as they join. The too-soon upsell prompts members to assume their base membership has minimal value.

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How to Start a Mentoring Program People Want to Participate In

Higher Logic

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit.

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The New Soft Skill for Association Professionals

Smooth The Path

We learn to engage members more and the dividends slowly pay off. We find that the most engaged members are engaged personally and this takes time. Engagement work requires patience. Or when most new members lapse after just one year.

Chapters Could Be Replaced by Special Interest Groups

Smooth The Path

Special interest groups (SIGs) deliver unique value to members. SIGs: Allow members to shortcut the process of networking and get connected with the group who cares about the same issues.

Associations are the Cure for Workplace Loneliness

Smooth The Path

Members tell me how proud they are of completing a special project. Like we see in other career research, members say to me they like feelings of autonomy and mastery. Often members use other adjectives about their everyday work lives too.

Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Commonly Used Association Goals Doomed to Failure

Smooth The Path

Or improving member engagement with no strategy for innovation or change. Why not try to maintain the percentage of members from the pool of desirable members? Why not work on strategies to involve existing members more?

The Decision to Renew – What are You Doing to Make it an Easy Choice?

YourMembership Blog

No matter how you look at it, the level of engagement each individual member experiences is a major indicator of whether or not they will renew with an association. We have all heard that a member is most at risk of not renewing during their first year.

Are Associations Prepared for Member Career Churn?

Smooth The Path

Helping attendees personalize the conference, extending the life of the conference, and creating inquiry and curiosity are inherently engaging and will engage members. It means we have to get a lot better at attracting new members and engaging new members.

From the Corner Office: John Graham, ASAE The Center for Association Leadership

Association Adviser

John Graham, president of ASAE The Center for Association Leadership is our Corner Office profile subject this month. Mobile is a game changer in the sense that it alters the way a member engages with an association. Historically, the association controlled the member experience.

Association Brain Food Weekly: 5.3.19

Reid All About it

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. Mapping the Journey to Long-Term Member Engagement.

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Thanksgiving for associations: 5 ways to show your members you appreciate them

Nimble AMS

Everyone likes to be appreciated, and your members are no exception. Your association wouldn’t be an association without members. The season of gratitude is the perfect time to consider how you can make your members feel more appreciated. Ask members to get more involved.

3 ways to breathe new life into your membership in 2020

Nimble AMS

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Now is the perfect time to revisit the value you provide your members. Now’s the perfect time to rejuvenate the activities that drive recruitment, engagement, and retention.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise.

Association Brain Food Weekly: 8.22.16

Reid All About it

– Social Media 201: Content Curation, Time Management and Audience Engagement. Learn about tools to help you minimize the amount of time you’re spending on social media, while maximizing the size and engagement level of your audience.

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Association Brain Food Weekly: 04.26.19

Reid All About it

Every corner of your business is impacted by technology: human resources, hiring, finance, operations, communications, and member engagement. Hear key takeaways from the presenters’ experiences working with association executives to deliver conference education.

Innovation and Optimism Drive Membership Growth

Associations Now

That could be a cause for concern, and I think it emphasizes the need for associations to continue to make changes that are bold and meet members’ needs.”. The overarching message is that associations need to be constantly innovating and creating new member value,” Rossell says.

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Improving the [Specific] Member Experience.

CXPA Elevates the Customer Experience with Community

Higher Logic

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. It was time to reevaluate the community experience.

Association Brain Food Weekly: 6.7.19

Reid All About it

MemberSuite recommends a member-first approach to your association’s email strategy. Should suppliers be members ? The Road to Member Engagement Is Paved with Personalized Marketing. We Want You Back: Tools to Re-Engage Lapsed Members.

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Don’t get ghosted by your members

Nimble AMS

Here are five tips to keep your members happy and engaged so they don’t abruptly cut ties with your organization. Are you in danger of being ghosted by your members – getting cut off with no notice whatsoever? If you aren’t keeping members happy and engaged, you might be.

Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Update senior staff about each of your tech solutions’ revenue generation and member engagement metrics.

Science Group Expands Reach With New E-Newsletter for Non-Scientist Members

Associations Now

Looking to bring more value to its non-scientist members and the general public, the American Association for the Advancement of Science recently launched Science on Tap , a newsletter that curates the week’s scientific news in an easy-to-digest format.

Association Brain Food Weekly: 3.14.16

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Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. Learn how to present a business case to your leadership for adding digital events to your offerings. PCMA members only, I believe.).

Association Brain Food Weekly: 12.7.18

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Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Member Retention Best Practices: Keeping Members Around for the Long Haul.

Association Brain Food Weekly: 12.2.16

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I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Learn how modern website design elements can increase member engagement. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology.

Association Brain Food Weekly: 12.2.16

Reid All About it

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Learn how modern website design elements can increase member engagement. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology.

Association Brain Food Weekly: 2.24.17

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Wouldn’t you like them to be a bit more forthcoming with member data and information about their activities? If you’re an association leader, please participate in the Association Leadership 2020 governance model survey. Presenter: Amanda Myers, director of member strategy, Abila.

Association Brain Food Weekly: 2.24.17

Reid All About it

Wouldn’t you like them to be a bit more forthcoming with member data and information about their activities? If you’re an association leader, please participate in the Association Leadership 2020 governance model survey. Presenter: Amanda Myers, director of member strategy, Abila.

Get Out the Vote: Maximize Member Participation in Board Elections

Associations Now

When it comes time for your members to vote for their volunteer leaders, do they take the time to cast their ballot? Elections are an important member engagement opportunity. After all, your members have a significant stake in their board and other elected leaders.

Association Brain Food Weekly: 10.20.17

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As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA).

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Association Brain Food Weekly: 1.13.17

Reid All About it

The council manages leadership recruitment, candidate evaluation, and nominations. Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing.

Association Brain Food Weekly: 1.13.17

Reid All About it

The council manages leadership recruitment, candidate evaluation, and nominations. Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing.

Association Brain Food Weekly: 6.14.19

Reid All About it

Wouldn’t members always open emails from their association? Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience.

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Relevant content alone is an incredible member benefit.

Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. When it comes to member data, go for quality over quantity. . Some members are more valuable to your organization than others.

Association Brain Food Weekly: 7.18.16

Reid All About it

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. – Preparing Yourself and Your Association for the Looming Staff Leadership Deficit. Ah, the beach.

Why Membership is Everybody’s Business

Association Success

Members sit at the center of all our efforts – and this should tie us together. There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. We want to focus on them, and keep the stories we share engaging and relevant for them.

Association Brain Food Weekly: 9.6.19

Reid All About it

MemberSuite identifies these opportunities, because that’s what they are, so you can provide a complete event experience like no other. Yes, there’s a fee, but it looks like a memorable experience so check it out. Turn Member Engagement and AMS Data into Effective Marketing.