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Association Brain Food: 4.12.24

Reid All About it

Distraction is an occupational hazard for all of us. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn about planning a vendor showcase and revenue-generating potential. Quick hits Why a membership renewal notice is not an invoice. |

Revenue 259
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Association Brain Food: 1.12.24

Reid All About it

Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. Using data science, we can model the future state and help make a more informed decision. Join us and be prepared to take lots of notes and leave with new connections and fresh ideas.

LMS 271
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Association Brain Food: 9.15.23

Reid All About it

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 259
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A Membership Growth Case Study

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. ANA leadership realized that significant changes were needed to reverse the membership decline and stop the hemorrhaging. Find it on Amazon. Find it on Amazon. [1]

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Association Brain Food Weekly: 4.9.21

Reid All About it

How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. Fri 4/9 at 10 a.m.* – Overcoming Leadership Challenges in the Boardroom (NYSAE Engagement Lounge). Join us if you are seeking solutions to increase your sponsorship income.

San Diego 370
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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. 2015. ** 11%.

Revenue 60
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Association Brain Food Weekly: 4.16.21

Reid All About it

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. event, they released a series of new features they want us to test—and maybe break. More info/register. Fri 4/16 at 1 p.m. –

Revenue 363