Potomac Core

OCTOBER 4, 2016

The organization conducts qualitative research with their member’s customers to help align GCCA and their industry with the business outcomes their customers seek. Here again the organization impacts member outcomes. Association revenues have grown by 25% in the last year and a half. Demonstrate Strategic Alignment.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

San Jose 369

San Jose Email Marketing Tools millennials 369

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine?

Examples 130

Examples Directory Software Video 130

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Higher Logic

SEPTEMBER 25, 2018

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. The Challenge.

Case Study 76

Case Study Texas Guidelines Revenue 76

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Hear about some major considerations for online engagement. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Tom Morrison

MARCH 11, 2013

Here are two examples: In one session, association executives wanted to talk about how to get their members to see their "perceived value", yet when asked if they wanted to expand and talk about non-dues revenue generation, only 4 hands went up in a room of 80+ people. That was a missed opportunity. They just value your information.

Member Engagement 40

Member Engagement Revenue Class Newsletter 40

Spark Consulting

NOVEMBER 20, 2017

That means it’s probably OK to invest more than the value of one year’s dues to get a new member. Marketing General has some helpful base formulas you can use as a starting point. But how much more? That’s where things get tricky. I can’t tell you.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on! CAE credits.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 370

Montana Conference Content Education 370

Higher Logic

FEBRUARY 14, 2017

The best way for your association to provide long-term value to members is with an online community. You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts. Member engagement. It’s perfect. Satisfaction.

Strategy 168

Strategy How To Software Team 168

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

San Diego 259

San Diego Strategy North Carolina Conference 259

Association Adviser

NOVEMBER 14, 2013

Association CEO Nails Critical Member Engagement Question. Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Dan Varroney. Potomac Core Consulting. How to Communicate After a Train Wreck. Bill Rosenthal.

Directory 60

Directory California Social Media Newsletter 60

Reid All About it

OCTOBER 9, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat).

Utah 370

Utah LMS Conference Technology 370

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Increase Member Engagement.

Directory 61

Directory Communications Content Survey 61

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. non-members) would like.” Instructional design. Hybrid workplace challenges. Pam Didner ). Tyler Cowen ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Adviser

OCTOBER 13, 2016

When asked whether certain technologies are being fully utilized to create customized experiences, only 34 percent of respondents utilize an email marketing system; 28 percent fully utilize their AMS; and 15 percent fully utilize their career center. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60

Protech

OCTOBER 5, 2020

A ssociation management software ( AMS ) help s member-based organizations optimize processes, energize member engagement, enhance organizational decision making and transform their organizations. . NADO decided to move to Protech’s UX 365 , a purely SaaS member management solution built for Microsoft Dynamics 365.

Learning Management System 59

Learning Management System Software System Member Experience 59

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? Brianna Martin is a marketing manager with Naylor Association Solutions. Don’t feel bad. You’re welcome!

How To 61

How To Survey Communications Video 61

Reid All About it

MARCH 3, 2023

How can associations provide corporate partners with valuable access to their member communities ? That’s the question the Professionals for Association Revenue asked several association executives and consultants. Sponsorships. Quick hits Real accountability at work requires better metrics across the organization. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

NOVEMBER 19, 2013

In order to keep our different members—and prospective members engaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. Facebook is a good tool for sharing videos, announcing new issues of the magazine and getting feedback. I’ll talk about that in a minute.

Social Media 60

Social Media Louisiana Video Technology 60

Associations Now

NOVEMBER 1, 2013

More media brands are holding events to create new revenue streams outside of traditional print and digital advertising. That’s right, with traditional print ad revenue significantly declining, more publications and websites are holding events in order to diversify their revenue streams and build their reader communities.

New York City 40

New York City Texas Revenue New York 40

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Quick hits.

Revenue 42

Revenue North Carolina Education System 42

Association Adviser

DECEMBER 17, 2013

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60

Reid All About it

AUGUST 19, 2022

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. 1 CMP credit.

Technology 43

Technology Software Cost Products 43

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. James Lancaster, Editor, AMI Magazine. – Member ROI Simplified: Safeguarding Your Organization’s Future. Small Association Best Practices to Increase Member Engagement Digitally. Tackling Multicultural Marketing Like a Pro.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Event Revenue and Sponsorship ROI. Shawn Zeller, Editor of CQ Magazine, CQ Roll Call. Skip down to the list of free webinars if you prefer takeout. CAE credit.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

APRIL 22, 2022

New education markets. How much more successful would member companies—especially industry partners—be if all their employees had a better understanding of what your members (their co-workers or clients) did every day and the challenges they face? New member engagement. Non-dues revenue. More info/register.

Proposal 39

Proposal Price Technology Recruiting 39

GrowthZone

JUNE 20, 2017

Does your story resonate with your target market? Is it reaching your members? There on the top shelf, is a vintage of wine that recently scored 100 points in Wine Spectator magazine. When sharing educational posts, offer guidance to your members (and prospects). SEE ALSO: Association Marketing Plan Basics ».

Social Media 60

Social Media Video Price Maine 60