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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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Associations Have the Advantage in the Digital Badges Market

WBT Systems

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Employers can’t rely upon a degree as a signifier of a person’s abilities, but a digital badge is a market signal for employability. Digital badges act as marketing tools too.

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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

This year, we’re extra excited to include awards for success in online community and marketing automation. For example, one member referenced thinking about a specific post in the community during their work evaluation, and for one OT who works per diem without other therapists, AOTA CommunOT has been a marvelous resource. Highlights.

Michigan 190
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How Job Market Changes Could Affect Association Hiring

Associations Now

After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. While the market looks good for most sectors, nonprofits plan to hire fewer people, and a certain skill set is highly sought. Even still, a robust job market means more turnover and more time spent training new employees.

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Ngage Management Grows by 7 New Employees, 4 Serving as Association Directors

Ngage Management

Ngage Management has welcomed seven employees to its Okemos-based company in the last five months, expanding its account executives, marketing and communications, events and education, and operations departments. In addition, Lisa brings her strong financial background and passion for human resources to also serve as business administrator.

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GrowthZone | ChamberMaster Customers Recognized at 2023 ACCE Annual Convention

GrowthZone

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The comprehensive job board and workforce resource center is a virtual immersive and interactive website.

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Sharing our Great Ideas

Aaron Wolowiec

Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. Donna Oser, director of executive search services, Michigan Association of School Boards. Together, Scott and I will present: Under Pressure: Navigating Extreme Association Trends.

Michigan 100