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Association Brain Food Weekly: 11.13.20

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This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. The future of work. Virtual exhibitors/sponsors.

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Association Brain Food Weekly: 2.26.21

Reid All About it

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

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Association Brain Food Weekly: 2.19.21

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Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. I love Marketing General Inc.’s Quick hits. Host: ASAE.

Revenue 322
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Association Brain Food Weekly: 5.15.20

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Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Association Brain Food Weekly: 3.25.22

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Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Beware of QR code scams. Host: EventMobi.

Revenue 195
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Association Brain Food Weekly: 11.27.20

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If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Good eats—skip down to the list of free webinars if you prefer take-out. Kiana Minkie, Marketing Content Specialist, Acrolinx. Online learning.

Las Vegas 369
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Association Brain Food Weekly: 11.6.20

Reid All About it

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Good eats—skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled.