Higher Logic

APRIL 3, 2018

The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. First, you can consider your online user experience.

Marketing 189

Marketing Strategy Revenue Tools 189

NXUnite

MARCH 12, 2024

To help you maximize in-kind donations for your nonprofit, this guide will cover the top strategies for streamlining your in-kind gift process. For example, an individual working at a marketing agency might donate their services to design marketing materials for your upcoming fundraising event. Donation process.

Strategy 130

Strategy Guidelines Process Examples 130

Association Analytics

JUNE 21, 2023

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. Provide context you can refer back to. Provide training opportunities for employees and review your taxonomy from time to time to update any new processes.

Team 319

Team Report Course Proposal 319

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Socious

JANUARY 12, 2017

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. According to Bill Lee, one of the world’s foremost experts on customer success and advocacy, reference programs are likely on the way out.

Marketing 100

Marketing How To Content Products 100

Associations Now

JANUARY 31, 2024

According to Dean Canellos, manager of deliverable operations at Higher Logic, Yahoo and Gmail have taken what have long been considered best practices for email marketing and have made them requirements. And it’s not a bad time to look at your list acquisition process and ensure you’re emailing people who want your mail,” he said.

Email Marketing 109

Email Marketing Report Review Marketing 109

Wild Apricot

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales Operations Process. Process and Performance. Optimization and Implementation of Sales Process. Performance.

How To 362

How To Process Tools Team 362

Associations Now

APRIL 15, 2019

Signs are growing that more traditional content marketing approaches still have plenty of room to gain steam. Which brings me to the art of content marketing. While it’s been around a while, content marketing remains increasingly important for organizations looking to move the needle with prospective audiences.

Content 108

Content Marketing Strategy System 108

Higher Logic

JANUARY 3, 2020

When You Need a Good Customer Reference. Maintaining strong customer references for your sales team is a big undertaking — you have to keep customers happy, keep them educated on your product, and stay current with their success as well as how they are using your solution. Hear more in this webinar with Jama Software: 2. Did you know?

eBook 194

eBook Products Tips Tools 194

NXUnite

FEBRUARY 19, 2024

Key components of healthcare analytics According to Arcadia , healthcare analytics refers to the “systematic use of data and statistical analysis techniques in the healthcare industry.” A robust analytics platform is necessary to facilitate these processes in a structured and HIPAA-compliant manner. Data management. Data analysis.

Examples 130

Examples Analysis Software Library 130

NXUnite

JANUARY 23, 2024

This helps your audience understand your process and appreciate the effort behind the achievement. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. Remember that a consistent message is key to multichannel marketing.

Content 130

Content Strategy Newsletter Social Media 130

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

Marketing How To Discount Content 52

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

Reid All About it

JANUARY 12, 2024

Read this post by Peter Houstle of Mariner Management about The Power of “A”—this time, “A” refers to Association People. For this reason and many others, mentoring is rapidly becoming recognized as a highly effective worldwide human resource development process. More info/register (ASAE Marketing Professionals Community).

LMS 271

LMS Education Member Engagement Revenue 271

Blue Sky eLearn

MAY 4, 2020

Manage the recording process and edit the archives? This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. References? Don’t be afraid to ask for references! Do they train speakers?

LMS 282

LMS Price Team Sample 282

NXUnite

OCTOBER 4, 2023

Peer-to-Peer Fundraiser Peer-to-peer fundraising is a fun and engaging way to get your supporters directly involved in the fundraising process. For instance, you might promote their company in your marketing materials to help expand their reach in exchange for financial support. Let’s dive in!

Social Media 130

Social Media Proposal Newsletter Process 130

Blue Sky eLearn

FEBRUARY 18, 2021

As with any new process, we know there’s a learning curve to figuring out how to host an enriching virtual service event. Event planning software can help you organize your event, market the opportunity to members, and collect data to measure event success all within one system. . Construct a communication plan to engage members.

Organization 232

Organization Software Newsletter Tips 232

Higher Logic

MAY 20, 2020

To save time and resources, you can record the webinar and share it as an informational resource for members to refer back to if they need help or have a question. Set up an automated “welcome” campaign that includes your recorded webinar to make the process even smoother. Want to learn more about automating your email communications

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Achieve

MAY 7, 2024

However, cash donations also refer to more complex contributions, such as startup costs paid by a board member that aren’t reimbursed. In-kind donations Noncash gifts, or in-kind donations, refer to nonmonetary contributions of tangible or intangible assets. FMV for securities represents their open market value.

Organization 52

Organization How To Revenue Tennessee 52

Nexus Marketing

MAY 30, 2024

Sunset of Universal Analytics While many users transitioned to Google Analytics 4 (GA4) the summer of 2023, UA properties were still available to access and reference historical data collection. Google provides steps to help you set up and start this process. With the platform officially going away on July 1.

Directory 52

Directory Analysis Report Tools 52

Association Briefings

OCTOBER 21, 2020

Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. But AI has also started to penetrate deeper into smaller marketing departments, helping brands enhance the customer buying journey. He continues reading and sees a reference to a company that directly rivals a program your associations supports.

Newsletter 52

Newsletter Marketing Press Release Content 52

Association Analytics

FEBRUARY 14, 2022

This is not a long process. Process – If you have a question, what is the process to get your answers? Or do you have to go through a long process to get the answers? Improved efficiency that will reduce manual work, optimize processes and eliminate redundancy. It should be a quick assessment of your current state.

How To 169

How To Case Study Cost Revenue 169

Membersuite

MARCH 19, 2021

Membership Software, Association Management System, Association Management Software – regardless of how you refer to it, let’s face it – the pain is real. An AMS implementation’s long-term success depends on the thoroughness of your requirements gathering process. Adapting processes. Can you convert those processes?

System 106

System Software Process LMS 106

Membersuite

JULY 6, 2022

Typically, this group includes membership, accounting, IT, events, member/customer service, education, certifications, and marketing staff. #2: Stakeholder input is especially valuable for reviewing and documenting processes, reports, and integrations. Changing processes is a delicate subject because no one likes change.

Proposal 158

Proposal Software Cost Project 158

MultiBriefs

SEPTEMBER 29, 2023

{summary} Over the last few years, advancements in massive shifts in technology, processes, and the workplace itself have changed the professional landscape. Upskilling refers to the process of learning new skills to close a talent gap, whereas reskilling is the process of learning new skills to take on a different job.

Certificate 52

Certificate Class Course Process 52

Higher Logic

FEBRUARY 12, 2019

Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Going through that process with the key onboarding stakeholders can help you visualize where onboarding fits into the entire customer experience.

Software 159

Software Process Tools Case Study 159

Associations Now

JANUARY 6, 2016

Despite the nonprofit’s unique situation, rebranding will follow the same common process other companies undergo to change the way they’re perceived, said Rob Rankin, president of Clarity Coverdale Fury, the marketing firm leading the rebranding efforts. In this instance, it’s not a matter of if they need to do it,” Rankin said.

Process 40

Process Minnesota California Software 40

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. He’s referring to “spellbooks” full of generative AI prompts that encode human expertise and unlock AI’s positive potential. Membership trends.

millennials 370

millennials Survey Team Education 370

NXUnite

OCTOBER 4, 2023

The nonprofit marketing space isn’t as straightforward as it once was. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks.

Tips 130

Tips Social Media Guidelines Recruiting 130

Spark Consulting

SEPTEMBER 25, 2015

Clients aren’t the only ones who could use some advice to make the Request for Proposal (RFP) process go more smoothly. The RFP process is kind of like dating. DO respect the process. Subverting the process by going around her to her boss or her staff is a BIG no-no. DO skip the boilerplate marketing fluff.

Proposal 150

Proposal Discount Process Price 150

ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. If your organization wants to level up its marketing efforts, consider working with professionals. Take a collaborative approach. Create a dedicated landing page.

Discount 52

Discount Social Media Examples Strategy 52

Blue Sky eLearn

DECEMBER 4, 2018

Recognize that learning is a process. Always ask about data migration processes, understand how financial reconciliation will be handled, and ask about the company’s definition of integration when you are exploring new vendors and partners. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing.

Technology 123

Technology Tips Guidelines Survey 123

Nexus Marketing

MAY 31, 2024

SEO is built on straightforward technical and marketing concepts. Nexus Marketing has been helping mission-driven brands grow their online visibility and demand generation for a decade now. Search engine results pages are often referred to as SERPs , which we’ll use in the rest of this guide. Far from it.

Strategy 52

Strategy Content Marketing Process 52

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Educate, Educate, Educate: Events & eLearning. than to follow through.

Tools 208

Tools LMS eBook Resources 208

Higher Logic

AUGUST 7, 2018

It’s an extremely competitive market, and I’m sure your executive team, along with pressure from the board, is not trying to make headlines as the latest entrepreneurial fail. This type of strategy translates to marketing-influenced revenue growth. Download our eBook Transform Your Customer Marketing with Online Community.

eBook 149

eBook Case Study Products Tools 149

Blue Sky eLearn

DECEMBER 4, 2018

Recognize that learning is a process. Always ask about data migration processes, understand how financial reconciliation will be handled, and ask about the company’s definition of integration when you are exploring new vendors and partners. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing.

Technology 120

Technology Tips Guidelines Survey 120

EventMobi: Association Events

SEPTEMBER 13, 2023

A positive relationship with your organization will inspire your members to refer their friends and colleagues. This organic connection is worth its weight in gold and can save you on big marketing costs. If renewal is complicated, people are more likely to give up on the process and then forget about it.

Member Experience 130

Member Experience Tips How To Software 130