Aaron Wolowiec

OCTOBER 1, 2013

So, as a self-proclaimed “meetings coach” and Michigan native, I’m pleased to have been invited by Brian McGrain of CEDAM (Community Economic Development Association of Michigan) to submit a presentation proposal for this year’s summit. What’s inhibiting attendance? While distance learning is one possible solution, it’s not the only solution.

Education 100

Education Detroit Strategy Michigan 100

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Content marketing.

Committee 195

Committee Education Software Technology 195

.orgCommunity

NOVEMBER 20, 2019

A thoughtful content strategy ensures that the message you deliver will be one that makes people listen. A comprehensive content strategy positions your association as the voice that breaks through the noise. While few respondents reported using more than 14 of the tactics, ninety percent were familiar with all of the activities.

Content 40

Content Strategy Marketing Proposal 40

MemberClicks

DECEMBER 16, 2023

Did you know that in 2023, 44% of corporate marketers increased their sponsorship budgets, with a significant number raising their spend by over 40% ? For the Sponsoring Company For businesses, sponsorship is a powerful marketing tool. Detailed information about the event or project needing sponsorship.

Proposal 52

Proposal Tips Communications Case Study 52

Spark Consulting

APRIL 26, 2022

Mariner Management and billhighway recently released the third edition of their chapter benchmarking report , and I had the opportunity to interview Peggy Hoffman and Peter Houstle about it. Q: This is, I believe, the third edition of the chapter benchmarking report. What really jumps out to you as being different this time?

Report 195

Report System Survey Proposal 195

NXUnite

APRIL 2, 2024

For instance, AP News reports that Yield Giving, billionaire philanthropist MacKenzie Scott’s foundation, announced it would give $640 million to 361 small nonprofits that responded to an open call for applications. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing.

Resources 130

Resources Examples Products Guidelines 130

Reid All About it

OCTOBER 29, 2021

Leading Learning released The Virtual Conferences Report 2021. Here are a few tidbits: 1% of participants report that registrations for their virtual conference either met or exceeded expectations. 6% have no formal, documented strategy for their virtual conference. Marketing education. Sponsorship sales. 1 CAE credit.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

FEBRUARY 19, 2021

Board strategy. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Quick hits. Host: ASAE.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Associations Now

JUNE 27, 2016

A European Union proposal that would regulate robots, out of concern that they might take jobs away from people, has a leading engineering group worried that innovation in the robotics space could be stunted. The EU’s Odd Proposal Gets Industry Pushback appeared first on Associations Now.

Proposal 42

Proposal Industry Committee Innovation 42

Reid All About it

MARCH 4, 2022

Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making. Top Trends in Content Marketing 2022. Wed 3/9 at 11 a.m. –

Class 195

Class Certificate Content Committee 195

Eric Lanke

SEPTEMBER 26, 2011

Should Committees Report to the Board? Should committees report to the board?" Who else are the going to report to?". The Marketing Committee. And if that is the case, shouldnt these committees "report" to the chief staff executive, the way other members of the staff do? Monday, September 26, 2011. image source.

Committee 100

Committee Report Innovation Project 100

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this interactive program, Steve provides insights and strategies to elevate decision performance.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

Revenue 370

Revenue North Carolina Industry Technology 370

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Market your mission, then act on it. Rightly so. Appeal to Self-Directed Consumers.

millennials 72

millennials Louisiana Proposal Marketing 72

Reid All About it

MAY 13, 2016

A good report informs and influences action. In this webinar you will learn: reporting best practices, tips for compiling information from multiple data sources, and time-saving techniques to make you look good. Speaker: Amanda Myers, Director of Product Marketing, Abila. Host: ASAE Marketing Council Section.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Membersuite

MAY 25, 2021

Your AMS isn’t integrated with other systems so staff and leaders can’t access the data and reports they need to understand member/customers and make decisions. Schedule meetings with colleagues from membership, accounting, marketing, events/meetings, education, governance, advocacy, and IT. What processes took too long?

Software 170

Software Leadership Project System 170

Associations Now

JULY 20, 2016

In a set of recommendations that follow up on a report critical of the lack of transparency in the ad world, the Association of National Advertisers outlined specific steps that should be taken to mend flawed relationships with industry stakeholders—including recommended contract guidelines. ” Looking for Common Ground. .

Strategy 40

Strategy Guidelines Proposal Report 40

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.

Industry 164

Industry Analysis Committee Team 164

Potomac Core

OCTOBER 29, 2017

These steps build a plan that identifies the role that each Association in the Supply Chain plays in carrying out its Advocacy Strategy. Having an Association Supply Chain Advocacy Strategy positions Industries to more quickly and effectively respond. The Association published an annual ROI report to highlight how their activities.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Associations Now

JUNE 18, 2019

Last week, Mary Meeker’s annual Internet Trends Report was released, teeing up—as Vox Media’s Recode put it—“ the holiday season for data nerds.”. She hit on major data, technology, and internet trends affecting businesses and marketers. Much of that landscape for marketers is still “TBD,” Meeker said. “We Watch it here.)

Arizona 97

Arizona Proposal Conference Marketing 97

Associations Now

DECEMBER 3, 2014

Two associations in the financial industry say that the Financial Industry Regulatory Authority’s proposed automated oversight system is overly costly and could prove burdensome for members and extremely invasive for clients. The firms would also be on the hook for an annual maintenance and reporting cost of $360 million per year. .

Strategy 40

Strategy Proposal Cost System 40

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Fonteva

MARCH 16, 2022

With a few adjustments to your learning tech, business strategy, and team composition, you can set your association’s learning programming up for ongoing success. Automated reporting that allows you to understand the popularity of courses and what your learners may be seeking in future opportunities. Let’s get started.

LMS 52

LMS How To Price Course 52

Reid All About it

APRIL 15, 2022

They believe an API strategy is crucial to defining your association’s value proposition and taking your “rightful leadership position to steer your industry.”. Lindsey McPherson, Senior Reporter, CQ Roll Call. Laura Weiss, Economic Policy Reporter, CQ Roll Call. Deep Dive: 2022 Membership Performance Benchmark Report.

Proposal 39

Proposal Technology Revenue Marketing 39

Membership Marketing

MAY 10, 2017

The theme of the recently released book, Marketing 4.0, proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” What’s more associations themselves are reporting significant strength in membership.

Revenue 40

Revenue Proposal Recruiting Recruitment 40

GlowGlobally

NOVEMBER 11, 2010

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. Membership.

Products 60

Products Marketing Analysis Content 60

Membership Marketing

SEPTEMBER 29, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sladek proposes a number of solutions to help in meeting these membership challenges. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Analysis Survey 40

Associations Now

JUNE 22, 2017

A few ideas turn into action, while other potentially effective proposals end up on the cutting-room floor. Once you’re past the research stage, test the market. “It’s validating the market need and willingness to pay for your idea before you spend the time creating it,” says Morrison. Start with research.

New York 44

New York Proposal Content Strategy 44

Membership Marketing

JANUARY 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. SHRM membership is reported to have grown by from 36,000 in 1992 to over 250,000 today. Speaking Engagements. Need I say more?

Marketing 40

Marketing Price Survey Recruiting 40

Reid All About it

OCTOBER 21, 2022

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Content clutter.

Revenue 44

Revenue Email Marketing Education Review 44

Virtual

APRIL 2, 2015

Over the years, through the shared experiences of literally hundreds of such efforts, a set of best practices has emerged, including strategies on: How best to set up a new association. What if the burning issue that brings a set of founders together is more about overcoming a negative market perception and less about the technology itself?

Tools 100

Tools Technology Proposal System 100

Velvet Chainsaw

NOVEMBER 6, 2013

The past summer, Velvet Chainsaw partnered with Tagoras , a leading market research and consulting company for learning, to survey conference professionals about their use of speakers for our second speaker report. The Call For Speaker Proposals Headache. Three 2013 Speaker Report Take Aways.

Conference 40

Conference Proposal Survey Industry 40

Associations Now

JUNE 26, 2017

Expansion is still worth it, but be careful about your strategy. Emily Bratcher’s report last week on a global certification launched by the National Association of Insurance and Finance Advisors spotlights one example of that trend.) .” When it comes to going global, associations these days might feel pulled in two directions.

United States 40

United States Proposal Certificate Report 40

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Beth Arritt, Staff VP Marketing, AAAE. – Sales Survival Strategies Amidst COVID-19. Event communications.

North Carolina 74

North Carolina Content Montana Social Media 74

Velvet Chainsaw

DECEMBER 4, 2013

Is it time to end the speaker call for proposals ? Too often staff and committees rely on the call for proposals to fill their conference education programming. We allow our speaking proposal submissions to drive our conference education process. Our needs steer our actions. Usually, it’s the other way around.

Content 40

Content Conference Proposal Committee 40

Reid All About it

SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. Sponsorship strategy. Hear how to plan for a sustainable inbound marketing strategy beyond blue titles and black site descriptions. Host: American Marketing Association. Virtual networking discussions. . – More info/register.

Project 47

Project Tips Technology Marketing 47