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Why Global Marketing Teams Can Benefit From Cultural Competency Training

Associations Now

Training can help marketing teams gain a deeper understanding of cultural sensitivities and differing worldviews, allowing them to craft more authentic messaging. We need to ensure that our marketing materials reflect the rich diversity of the professionals we serve.” It’s not just about embracing diversity,” she said.

Team 87
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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Optimize Your Content.

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. If data is saved on a team member’s personal drive, or worse, doesn’t exist at all, your association’s data is not going to be accessible when you need it. Sound familiar?

Team 319
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4 Tips for Handling Unexpected Challenges During Events

NXUnite

While you can’t anticipate every potential issue, list risks and scenarios that could arise and how your team would handle them. Does the panelist have any materials or resources that attendees can reference to make up for the information they missed? Lastly, allow team members to experiment with the software in a training session.

Tips 130
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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. He’s referring to “spellbooks” full of generative AI prompts that encode human expertise and unlock AI’s positive potential. 1 CAE credit.

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Looking For a Virtual Events Partner? Be Sure To Ask These 10 Questions

Blue Sky eLearn

This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. How long has your team been producing virtual events? How long has your team been producing virtual events? References?

LMS 282
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10 Types of Planned Gifts Your Team Should Understand

Achieve

Training your team and developing their communication skills will be essential. Gifts for the Future Also referred to as deferred planned gifts, this is the most popular category because it contains the easiest and most accessible forms of planned giving. They include: Bequests. Charitable remainder unitrusts.

Team 52