article thumbnail

Association Brain Food: 1.19.24

Reid All About it

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 257
article thumbnail

Association Brain Food: 1.12.24

Reid All About it

. – The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 268
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stop Selling Sponsorships Like Advertising

GrowthZone

Consider the difference between your marketing plan and the “game” played by mass media. United States average: $31,133 (2019, US Census Bureau). You can learn his approach for free at MembershipTiers.com or enroll your team in a month of daily video tips at ChamberDaily.com. . Advertising is mass.

article thumbnail

National Volunteer Week: Associations Say Thanks During a Strange Time

Associations Now

“During these times, so much of the news is negative that we thought we would share something positive,” said NGA Chair Chris Bole in a video highlighting the group’s volunteers, including those who serve on committees. “We Humane Society of the United States. ALS Association.

article thumbnail

Six Social Media Trends Expected in 2016

Higher Logic

As social media continues to get an increasing amount of resources and attention, organizations must rise to the challenge of deciding how they can get the best results from social media marketing. Trend #5: Video for Advertising. Many consumers look at video as one of the least invasive advertising platforms.

article thumbnail

Embracing a Hashtag: Education Group Adopts #YouAreWelcomeHere

Associations Now

With the homegrown hashtag proving greatly successful as a marketing tool among its members, NAFSA has officially taken ownership of #YouAreWelcomeHere and will support the campaign’s growth. The latest effort by the international education group NAFSA is an ideal example of a grassroots campaign gaining institutional support.

article thumbnail

Lunchtime Links: A Nonprofit’s Powerful Video Message

Associations Now

How the nonprofit Dégagé Ministries condensed its message into one engrossing three-minute video. Finding a strong hook for a video message can be a challenge. But when you find it, everyone who sees the video knows you succeeded. The visual effect is startling, and as the video notes, the effects go beyond that for Wolf.

Video 40