Tips on Attracting Millennials to Your Professional Association

Blue Sky eLearn

Millennials are the most abundant generation in today’s workforce yet represent the smallest percentage in most professional associations. Loyalty Programs : 86% of millennials join loyalty programs. You can see many more stats on millennials here. Millennials care.

Daily Buzz: How Millennials Engage With Causes

Associations Now

Millennials, tech, activism—a 10-year study shares how the plugged-in generation interacts with causes and social issues. A statement that should come as no surprise to anyone: Millennials are engaged in technology and leverage it as a tool for activism.

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Millennials, nonprofits and data


John Clese over on the Avectra blog posts an interesting question about Millennials and nonprofits … and data. As the price to analyze this data continues to decline, not-for-profits will join the for-profit sector in leveraging big data to make better business decisions.

Why Millennials Join Associations and What Associations Can Do to Keep Them

Association Adviser

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Educational and professional resources : millennials love to learn.

2013: A Millennial’s Perspective

Association Adviser

Your pricing and member benefits need to reflect that. Millennials (and most others) are not impressed by gimmicks, so a true customization of the membership experience is one of the few appropriate responses to this concern. Pricing Challenges. Kelly Donovan, Naylor.

How to Meet the Membership & Education Expectations of Millennials and Gen Z


Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. The 4 Education Expectations of Millennials and Gen Z.

Spread the Word: Millennials Love Mayo, Survey Says

Associations Now

Every industry has been doing its due diligence to gain insight into the millennial generation. We know, we know: Another story about millennials will have you rolling your eyes. That headline was enough to get you to click through and read about how much millennials love mayonnaise.

Greeting Card Industry Shifts Over Millennial Taste

Associations Now

Millennials have eschewed sending greeting cards, so the industry has gotten edgier in response—making room for different voices and different kinds of cards. However, the news isn’t terrible: According to GCA, about 60 percent of millennials have purchased a card over the last year.

Kindle Version of When Millennials Take Over is Live

Jamie Notter

UPDATE: Before you order the Kindle version, wait until next week, because we''re thinking about offering a drastically reduced price leading up to the release. Book update: the Kindle version of When Millennials Take Over is now available for pre-order (and so is the hard copy , of course). More details coming. If ebooks are your thing, be aware that Amazon is the ONLY place you’ll be able to get our book for the first year.

Study: Millennials Most Likely to Pay for Loyalty Programs

Associations Now

In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that rewards programs are more appealing to millennials than to older audiences. The post Study: Millennials Most Likely to Pay for Loyalty Programs appeared first on Associations Now

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. Pricing.

Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups.

Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

In fact, Mattar said that Snapchat is the number-one social media network among generation Z and number two among millennials, whom we’ve oft-heard will make up the largest portion of the American workforce by 2020 [PDF].

How Millennials’ Shifting Tastes Are Changing Car Buying

Associations Now

Those crazy millennials have been keeping the auto industry on edge—partly because they’re buying cars a lot later, and that caught dealers off guard. The post How Millennials’ Shifting Tastes Are Changing Car Buying appeared first on Associations Now

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Finally, some advice for millennials reading this: “You have personal power and more options than you have ever had. When I graduated college 16 years ago, times were different. I had a job before graduation and I never questioned the value of my degree.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Finally, some advice for millennials reading this: “You have personal power and more options than you have ever had. When I graduated college 16 years ago, times were different. I had a job before graduation and I never questioned the value of my degree.

The Trick to Innovating with Gen Y

YourMembership Blog

Pricing. How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Pricing.

Membership and the Millennial Generation: A Whole New World

Plexus Consulting

Membership and the Millennial Generation: A Whole New World by Mark Scheffer, Nonprofit Communications Report Millennials. Here Worth reflects on several notable attributes of the Millennial generation and the impact they are having on membership organizations. Around 40 percent of millennials are of a minority or racially-mixed background. “It Millennials are often said to be the first American generation expected to less well economically than their parents.

How to Tame Technology

Association Adviser

Features communication generational divide millennials technology Hank Berkowitz, Editor-in-Chief. Scott Adams, who created the popular anti-corporate Dilbert cartoon series, once quipped: “Normal people believe if it ain’t broke, don’t fix it.

The Lifelong Learner’s Guide to Success: Future-Proofing Your Career, Part Three

Blue Sky eLearn

If you are running a cost-benefit analysis and comparing the price of sending employees to workshops or offering to pay for classes and determine the new skill or concept isn’t worth the investment, then you may want to take a second look. Part One & Two – What We Learned.

Guide Your Chapters to Event Success

Mariner Management

ASAE’s Decision to Attend study found that 43% of Gen Y and Millennials are attending more association events than ever. It’s even a commodity in some professions—whoever offers the lowest price wins the sale. To get away from the price game, you need to add the right ingredients.

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Association Brain Food Weekly: 10.28.16

Reid All About it

Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC). Hear from industry insiders how millennials can challenge your association’s conventional methods and strategies. – Solutions to Engaging Millennials in Associations (New York).

What Makes Young Members Tick?

Associations Now

While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. Did you know that by next year, millennials will make up more than half of the global workforce? Price sensitivity.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Active job boards are a great way to attract millennials as well. All that makes job boards an excellent benefit for acquiring new millennial members. You can set prices for courses individually, or base them on membership tier.

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Association Brain Food Weekly: 9.30.16

Reid All About it

Leveraging the Millennial Generation in your Workplace. Joey Price, CEO, Jumpstart: HR. The future of learning has been on my mind lately.

Association Brain Food Weekly: 1.26.18

Reid All About it

Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). The millennial generation, now 44% minority, is the most diverse generation in American history.

Launch Week Details

Jamie Notter

When Millennials Take Over is officially launching this week! That price is for a limited time, obviously, so don''t delay (and tell your friends!). Soon the price will go back to the regular Kindle price, which is $7.99. I think the more that order, the lower the price will go (currently under $18). You can pre-order SIGNED copies directly from us (full price, but hey, they''re signed).

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Two Numbers that Will Wake You Up

Jamie Notter

The first number represents the number of Millennials in the United States. The second number is the percentage of said Millennials who feel that culture is "as or more important than salaries and benefits" when evaluating a job, according to a VirginPulse survey. 100 million and 77%.

Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. 30 percent cite price as the primary motivator behind a purchase. Get those millennials talking.

Building Buy-In for an Online Community at Your Association

Higher Logic

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment.

Association Brain Food Weekly: 10.27.17

Reid All About it

Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

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Associations Share Industry Predictions for 2017

Associations Now

A rise in home prices and sales. The National Association of Realtors expects home sales to increase modestly and home prices to increase at a more moderate pace in 2017—and even 2018. CLIA believes that millennials will account for at least some of that increase.

Association Brain Food Weekly: 12.13.19

Reid All About it

Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price.

Association Brain Food Weekly: 8.7.20

Reid All About it

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course.

Smaller Loaves: Lessons on Adapting to Your Audience From the Bread Industry

Associations Now

One way to do this could be by producing a podcast, a format that is increasingly popular with millennials ages 25 to 34, according to research from the National Association of Broadcasters. Set a price that matches your audience.

If You’re Looking for a Job, Look Inland, Lists Say

Associations Now

The city topped two recent surveys: Glassdoor’s “ 25 Best Cities for Jobs in 2017 ” and Apartment List’s “ Top 10 Metros for Millennials.”

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Daily Buzz: Don’t Be a Perfectionist

Associations Now

How to meet the membership & education expectations of Millennials and Gen Z | TopClass by WBT Systems [link] #assnchat #membership #associations Generation Z and young millennials are different.

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Should Associations Offer Conference Subscription Packages?

Associations Now

The program is targeted to the millennial demographic and unconventional audiences. And that didn’t come as a surprise, because rethinking your conference pricing strategy can be scary , and it can come with significant revenue consequences.

Keeping it fresh in problem-solving

Association Success

Is the format, content, price point, time of year, etc., As the director of a Millennial-owned company, I want to embrace generational differences because it’s what we’re seeing in the workforce and in our association demographics.

Why (and How) to Design Association Education for Young Professionals

WBT Systems

Millennials will make up nearly half the U.S. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 year olds. Generation Z, usually described as those who are 21 and under, is already a bigger group than the millennials or the boomers. Millennials in the workplace. Boomer and Gen X executives have been reading and talking about millennials for the last decade at least. contributor Nicolas Cole , a millennial himself.