Tips on Attracting Millennials to Your Professional Association

Blue Sky eLearn

Millennials are the most abundant generation in today’s workforce yet represent the smallest percentage in most professional associations. Social Responsibility : 80% of millennials will more likely use products/services from a company that supports a cause they care about, but 75% of millennials will do the same just as long as the company supports any social cause. Loyalty Programs : 86% of millennials join loyalty programs. Millennials care.

Millennials, nonprofits and data

SocialFish

John Clese over on the Avectra blog posts an interesting question about Millennials and nonprofits … and data. The folks in charge of today’s donor relations departments – likely members of my own generation – must author the strategies needed to succeed as Millennials begin to exercise greater influence within their donor bases. Millennials are passionate about passion – as long as it fits within 140 characters.

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Daily Buzz: How Millennials Engage With Causes

Associations Now

Millennials, tech, activism—a 10-year study shares how the plugged-in generation interacts with causes and social issues. A statement that should come as no surprise to anyone: Millennials are engaged in technology and leverage it as a tool for activism. Millennials and their friends consistently share and actively respond to information and opinions,” says Derrick Feldmann on the NTEN website. “To

Why Millennials Join Associations and What Associations Can Do to Keep Them

Association Adviser

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Many of the things millennials (those born between 1980 and 2000) value most, including connection, collaboration and community outreach, can be integral aspects of membership. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

2013: A Millennial’s Perspective

Association Adviser

Your pricing and member benefits need to reflect that. Millennials (and most others) are not impressed by gimmicks, so a true customization of the membership experience is one of the few appropriate responses to this concern. Many , many articles in the blogosphere address the need to reach out to Millennials with an updated, more non-traditional membership experience. Pricing Challenges. Kelly Donovan, Naylor.

How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. Their price sensitivity isn’t a surprise considering their: • Student loan debt. • Weakened job prospects. • Low earnings. • Lack of employer support for membership and professional development. The 4 Education Expectations of Millennials and Gen Z.

Spread the Word: Millennials Love Mayo, Survey Says

Associations Now

Every industry has been doing its due diligence to gain insight into the millennial generation. We know, we know: Another story about millennials will have you rolling your eyes. That headline was enough to get you to click through and read about how much millennials love mayonnaise. There’s such an emphasis on millennials across the board right now, so the food industry needs to take notice as well.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. Pricing.

How You Can Make Your Membership More Affordable For Young Members

Wild Apricot

Are your memberships affordable for millennials and generation Z newcomers? Learn how to price your memberships accordingly using our free research report

Greeting Card Industry Shifts Over Millennial Taste

Associations Now

Millennials have eschewed sending greeting cards, so the industry has gotten edgier in response—making room for different voices and different kinds of cards. Facing challenges with changing culture and constant competition from instant communication, the greeting card industry is developing new tactics to capture the growing millennial audience. However, the news isn’t terrible: According to GCA, about 60 percent of millennials have purchased a card over the last year.

Study: Millennials Most Likely to Pay for Loyalty Programs

Associations Now

In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that rewards programs are more appealing to millennials than to older audiences. As Loyalty360 ‘s Jim Tierney puts it, millennials are “the most sought-after age group among loyalty marketers.” And millennials (61 percent of those 18 to 24, and 54 percent of those 25 to 34) indicated even more support for this sentiment.

Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups. Do millennial learners prefer different types of training? Millennial learners are more likely to perform better when instructors connect their lessons to real life. So it seems that Price is right.

Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

In fact, Mattar said that Snapchat is the number-one social media network among generation Z and number two among millennials, whom we’ve oft-heard will make up the largest portion of the American workforce by 2020 [PDF]. Make sure that the majority of your target audience is millennials and gen Z. In launching a Snapchat advertisement, associations should be aware that there are three different levels of advertising, which range in price from about $5 to $500,000.

How Millennials’ Shifting Tastes Are Changing Car Buying

Associations Now

Those crazy millennials have been keeping the auto industry on edge—partly because they’re buying cars a lot later, and that caught dealers off guard. According to an Associated Press report , millennials finally came into their own as car buyers, with people ages 21 to 38 buying 4 million vehicles last year. Traditionally, it’s been believed that millennials have delayed buying vehicles by using public transit or ride-sharing services like Uber and Lyft.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Finally, some advice for millennials reading this: “You have personal power and more options than you have ever had. When I graduated college 16 years ago, times were different. I had a job before graduation and I never questioned the value of my degree. While I had an internship, the focus then on skills (vs. education) wasn’t nearly as strong. Today, students need internships before entering the workforce.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Finally, some advice for millennials reading this: “You have personal power and more options than you have ever had. When I graduated college 16 years ago, times were different. I had a job before graduation and I never questioned the value of my degree. While I had an internship, the focus then on skills (vs. education) wasn’t nearly as strong. Today, students need internships before entering the workforce.

Membership and the Millennial Generation: A Whole New World

Plexus Consulting

Membership and the Millennial Generation: A Whole New World by Mark Scheffer, Nonprofit Communications Report Millennials. Here Worth reflects on several notable attributes of the Millennial generation and the impact they are having on membership organizations. Around 40 percent of millennials are of a minority or racially-mixed background. “It Millennials are often said to be the first American generation expected to less well economically than their parents.

The Trick to Innovating with Gen Y

YourMembership Blog

Pricing. How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. Millennials aren’t thinking years in the future. ” Placing millennials in charge of the little things is perfect for them. Pricing.

How to Tame Technology

Association Adviser

” Nicole Malcom, director of operations for the American Holistic Nurses Association (AHNA) , argued that associations don’t research [new tech initiatives] well enough to determine if they will really be used by the members, and they don’t shop around to find the best price and best fit for their organizations. Features communication generational divide millennials technology Hank Berkowitz, Editor-in-Chief.

Launch Week Details

Jamie Notter

When Millennials Take Over is officially launching this week! That price is for a limited time, obviously, so don''t delay (and tell your friends!). Soon the price will go back to the regular Kindle price, which is $7.99. I think the more that order, the lower the price will go (currently under $18). You can pre-order SIGNED copies directly from us (full price, but hey, they''re signed).

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The Lifelong Learner’s Guide to Success: Future-Proofing Your Career, Part Three

Blue Sky eLearn

If you are running a cost-benefit analysis and comparing the price of sending employees to workshops or offering to pay for classes and determine the new skill or concept isn’t worth the investment, then you may want to take a second look. Millennials already account for the largest generation in today’s workforce and Generation Z has already begun entering into it. Part One & Two – What We Learned.

5 ways to boost your association’s revenue in 2021

Nimble AMS

Today, Millennials in the workforce represent the largest segment of the working population and GenZ is the latest demographic of student and early careerist members. ?. Millennial and Gen Zers connected with mobile devices at an early age and used online tools throughout their education.

Association Brain Food Weekly: 10.28.16

Reid All About it

Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC). Hear from industry insiders how millennials can challenge your association’s conventional methods and strategies. – Solutions to Engaging Millennials in Associations (New York). Hear from industry insiders how millennials can challenge your association’s conventional methods and strategies.

Guide Your Chapters to Event Success

Mariner Management

ASAE’s Decision to Attend study found that 43% of Gen Y and Millennials are attending more association events than ever. It’s even a commodity in some professions—whoever offers the lowest price wins the sale. To get away from the price game, you need to add the right ingredients. Back in November 2019, we used a post on how chapters could amp up their events to build a webinar on the topic with Billhighway.

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Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts. All that makes job boards an excellent benefit for acquiring new millennial members. You can set prices for courses individually, or base them on membership tier.

Association Brain Food Weekly: 9.30.16

Reid All About it

Leveraging the Millennial Generation in your Workplace. Find out how millennials work, act, think and learn; why your work culture, environment, and location is more important than ever; best practices to recruit and retain millennials; proactive strategies you can begin to apply to leverage this generation; and the advantages millennial and multi-generational organizations have. Joey Price, CEO, Jumpstart: HR. The future of learning has been on my mind lately.

What Makes Young Members Tick?

Associations Now

While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. Did you know that by next year, millennials will make up more than half of the global workforce? employees are millennials, according to Pew Research , and increasingly they’re being joined by Gen Z professionals. Price sensitivity. A new benchmarking study focuses on young professionals’ views on membership.

Association Brain Food Weekly: 1.26.18

Reid All About it

Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). The millennial generation, now 44% minority, is the most diverse generation in American history. Hear about the challenges and opportunities facing the millennial generation, and how systems need to adapt accordingly. Learn about pricing confusion, what you can expect to pay for an AMS, and how you can keep costs down.

Two Numbers that Will Wake You Up

Jamie Notter

The first number represents the number of Millennials in the United States. The second number is the percentage of said Millennials who feel that culture is "as or more important than salaries and benefits" when evaluating a job, according to a VirginPulse survey. They only asked 1,000 Millennials, but this isn't the first survey that has suggested this. Culture matters to Millennials. 100 million and 77%.

Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. Sure, Time magazine dubbed this generation as the “Me, me, me” bunch —but millennials’ focus stretches beyond themselves. “Me” Get those millennials talking.

Association Brain Food Weekly: 10.27.17

Reid All About it

Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members.

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Associations Share Industry Predictions for 2017

Associations Now

A rise in home prices and sales. The National Association of Realtors expects home sales to increase modestly and home prices to increase at a more moderate pace in 2017—and even 2018. Millennials— many of whom have held off on buying homes —are one of the factors projected to drive the market in the next few years, said NAR VP of Research Paul Bishop. CLIA believes that millennials will account for at least some of that increase.

Building Buy-In for an Online Community at Your Association

Higher Logic

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment. You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team.

Why (and How) to Design Association Education for Young Professionals

WBT Systems

Millennials will make up nearly half the U.S. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 year olds. Generation Z, usually described as those who are 21 and under, is already a bigger group than the millennials or the boomers. Millennials in the workplace. Boomer and Gen X executives have been reading and talking about millennials for the last decade at least. contributor Nicolas Cole , a millennial himself.

And the Webinars Begin…

Jamie Notter

The Kindle version of When Millennials Take Over is now available for pre-order. We''re pricing it on the low-end for ebooks, $7.99, though we are still trying to see if we can pull off a discount special leading up to launch where we will sell it for $1.99 (I''ll let you know if that happens). Okay, we are now entering the full-on launch portion of the book process.

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If You’re Looking for a Job, Look Inland, Lists Say

Associations Now

The city topped two recent surveys: Glassdoor’s “ 25 Best Cities for Jobs in 2017 ” and Apartment List’s “ Top 10 Metros for Millennials.” Sydney Bennet of Apartment List noted that large coastal cities like New York, Chicago, and San Francisco tend to price themselves out of the market, leading smaller markets to be a better bet.

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Association Brain Food Weekly: 12.13.19

Reid All About it

Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price. The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify.

Smaller Loaves: Lessons on Adapting to Your Audience From the Bread Industry

Associations Now

As The Wall Street Journal recently reported , bread companies are cutting down on the size of the loaves they sell in some cases, to match millennial eaters, who eat healthier variants of bread that tend to go bad faster because they have fewer preservatives, as well as the growing number of people who live alone. Set a price that matches your audience. If you’re trying to reach college students or teenagers, you may need to change your pricing to adapt.

Should Associations Offer Conference Subscription Packages?

Associations Now

The program is targeted to the millennial demographic and unconventional audiences. And that didn’t come as a surprise, because rethinking your conference pricing strategy can be scary , and it can come with significant revenue consequences. For a fixed monthly price, they would get access to your face-to-face events within driving distance (or some other predetermined radius.)

Daily Buzz: Don’t Be a Perfectionist

Associations Now

How to meet the membership & education expectations of Millennials and Gen Z | TopClass by WBT Systems [link] #assnchat #membership #associations pic.twitter.com/1Epl7pd3VB. Generation Z and young millennials are different. As a recent WBT Systems blog post points out, they have much greater price sensitivity and much lower brand loyalty than older generations. How learning to let go of perfectionism can improve productivity.

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