How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. feature, you’ll see that our research shows association leaders are more likely to invest in new tools, technologies and processes than they are in hiring more people. Technology is no longer a siloed department. Common association technology mistakes. Technology success stories.

2013: A Millennial’s Perspective

Association Adviser

Your pricing and member benefits need to reflect that. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Millennials (and most others) are not impressed by gimmicks, so a true customization of the membership experience is one of the few appropriate responses to this concern. Pricing Challenges. Kelly Donovan, Naylor.


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Daily Buzz: How Millennials Engage With Causes

Associations Now

Millennials, tech, activism—a 10-year study shares how the plugged-in generation interacts with causes and social issues. A statement that should come as no surprise to anyone: Millennials are engaged in technology and leverage it as a tool for activism. Millennials and their friends consistently share and actively respond to information and opinions,” says Derrick Feldmann on the NTEN website. “To

Why Millennials Join Associations and What Associations Can Do to Keep Them

Association Adviser

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Many of the things millennials (those born between 1980 and 2000) value most, including connection, collaboration and community outreach, can be integral aspects of membership. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

How to Meet the Membership & Education Expectations of Millennials and Gen Z


Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. Their price sensitivity isn’t a surprise considering their: • Student loan debt. • Weakened job prospects. • Low earnings. • Lack of employer support for membership and professional development. The 4 Education Expectations of Millennials and Gen Z.

Greeting Card Industry Shifts Over Millennial Taste

Associations Now

Millennials have eschewed sending greeting cards, so the industry has gotten edgier in response—making room for different voices and different kinds of cards. Facing challenges with changing culture and constant competition from instant communication, the greeting card industry is developing new tactics to capture the growing millennial audience. However, the news isn’t terrible: According to GCA, about 60 percent of millennials have purchased a card over the last year.

How Millennials’ Shifting Tastes Are Changing Car Buying

Associations Now

Those crazy millennials have been keeping the auto industry on edge—partly because they’re buying cars a lot later, and that caught dealers off guard. According to an Associated Press report , millennials finally came into their own as car buyers, with people ages 21 to 38 buying 4 million vehicles last year. Traditionally, it’s been believed that millennials have delayed buying vehicles by using public transit or ride-sharing services like Uber and Lyft.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth


Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Technology has made the leap out of the toolbox. Gen Z thinks and acts VERY differently than Millennials. And, they are already the most influential group of technology trendsetters. First and most important, when it comes to technology – pay attention.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Consider alternative delivery methods and new technologies. Finally, some advice for millennials reading this: “You have personal power and more options than you have ever had. When I graduated college 16 years ago, times were different. I had a job before graduation and I never questioned the value of my degree. While I had an internship, the focus then on skills (vs. education) wasn’t nearly as strong.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Consider alternative delivery methods and new technologies. Finally, some advice for millennials reading this: “You have personal power and more options than you have ever had. When I graduated college 16 years ago, times were different. I had a job before graduation and I never questioned the value of my degree. While I had an internship, the focus then on skills (vs. education) wasn’t nearly as strong.

The Trick to Innovating with Gen Y

YourMembership Blog

Pricing. Technology. How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. Millennials aren’t thinking years in the future. ” Placing millennials in charge of the little things is perfect for them. Pricing.

The Lifelong Learner’s Guide to Success: Future-Proofing Your Career, Part Three

Blue Sky eLearn

We also dove into technological advancements and their effect on the workforce and the economy. If you are running a cost-benefit analysis and comparing the price of sending employees to workshops or offering to pay for classes and determine the new skill or concept isn’t worth the investment, then you may want to take a second look. We know that a college degree does not get you as far as it used to, and that technology is rapidly changing entire industries.

Association Brain Food Weekly: 10.28.16

Reid All About it

The survey will help the association community better understand how membership organizations use or don’t use social technologies to deliver learning. The size or budget of your association, and whether you use or don’t use social technologies, doesn’t matter. Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC). Hear from industry insiders how millennials can challenge your association’s conventional methods and strategies.

Association Brain Food Weekly: 1.26.18

Reid All About it

Attracting millennial/young professional supporters. 4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). The millennial generation, now 44% minority, is the most diverse generation in American history. Hear about the challenges and opportunities facing the millennial generation, and how systems need to adapt accordingly.

What Smart Associations Do Differently

Association Adviser

Also look at learning preferences, technology adoption and topic interests. Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. I checked in with two of my millennial colleagues to get their take.

Texas 105

Association Brain Food Weekly: 9.30.16

Reid All About it

Learn how different meeting rooms support learning outcomes and help maximize meeting ROI, develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants, and hear about different venues types and non-traditional room layouts that help foster connections between and among delegates. Leveraging the Millennial Generation in your Workplace. Joey Price, CEO, Jumpstart: HR.

5 ways to boost your association’s revenue in 2021

Nimble AMS

Today, Millennials in the workforce represent the largest segment of the working population and GenZ is the latest demographic of student and early careerist members. ?. Younger members’ technology expectations are shaped by their consumer experiences. Member demographics are changing.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 1: Price.

Association Brain Food Weekly: 10.27.17

Reid All About it

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ Host: ASAE Technology Section. Moderators: Laura Lewis, Director of Technology, Society of Critical Care Medicine. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

LMS 150

Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. Sure, Time magazine dubbed this generation as the “Me, me, me” bunch —but millennials’ focus stretches beyond themselves. “Me” Get those millennials talking.

Smaller Loaves: Lessons on Adapting to Your Audience From the Bread Industry

Associations Now

One way to do this could be by producing a podcast, a format that is increasingly popular with millennials ages 25 to 34, according to research from the National Association of Broadcasters. Set a price that matches your audience.

Association Brain Food Weekly: 12.13.19

Reid All About it

Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price.

Association Brain Food Weekly: 10.21.16

Reid All About it

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. After completing the survey, you’ll have the chance to win one of five registrations to Learning • Technology • Design 2017 – and, if you win, I’ll be very envious.

Why (and How) to Design Association Education for Young Professionals

WBT Systems

Millennials will make up nearly half the U.S. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 year olds. Generation Z, usually described as those who are 21 and under, is already a bigger group than the millennials or the boomers. Millennials in the workplace. Boomer and Gen X executives have been reading and talking about millennials for the last decade at least. contributor Nicolas Cole , a millennial himself.

Association Brain Food Weekly: 9.15.17

Reid All About it

Dave Coriale at DelCor Technology Solutions isn’t one to use that kind of language in public but he did share 12 steps association CEOs can take to avoid becoming the next Equifax —and avoid getting the axe. If you have a hard time keeping up with emerging technology , check out the creative ways these eleven CIOs stay current. The weekly list of free webinars and events for the association community… We’re all Equif*cked. I swiped that word from TechCrunch —it’s a gem.

Age Doesn't Matter. Goal Does. - Friday Fix

YourMembership Blog

Pricing. Technology. If you want someone who gets the technology and has a smart phone, there’s a wide ocean to fish in. Pricing. Tags: gen y , millennials , online community , social media , social media strategy. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company. News + Press.

Your Member Recruiting Campaign Will Fail Without This

YourMembership Blog

Pricing. Technology. But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. Pricing. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company. News + Press. Customers. Management Team. Partner Programs.

Association Brain Food Weekly: 3.22.19

Reid All About it

Dan Hickey at DelCor describes the seven steps your association should take when building a technology project team. Learn about the programs and engagement tactics most influential in establishing a strong perception of value with young members, the median price of membership and how it squares with what we know of the financial burdens millennials and Gen Z are facing, and actionable steps associations can take to eliminate cost as a barrier to joining – or renewing.

Can Associations Thrive in a Crowded Marketplace?


If your association is in the same industry as any of these membership sites, then your members likely have more alternative choices when it comes to benefits and price. By providing skills development and job opportunities, your association could also help attract millennial members. Today’s technology and increasingly crowded marketplace have made it essential that associations learn to live with a new reality: steeper competition from easily accessible alternatives.

Study: How Can You Make Professional Development More Meaningful for Members?

Associations Now

A new report from the nonprofit technology company Abila notes that people are always looking for great educational resources—though the growth of outside offerings means they may not rely only on yours. A new report from nonprofit technology firm Abila makes the case for finding those opportunities and maximizing them when they appear—especially at a time when competition is on the rise.

Shopping Center Group Helps Members Navigate Industry Disruption

Associations Now

McGee recognizes that there are major factors putting pressure on the retail industry, namely technology—which is driving the rise of e-commerce, online retailers, and price transparency—and changes in demographics. As baby boomers age out of their prime consumption years, the smaller Gen X group becomes the main spenders, and millennials come into their prime spending years with different expectations, retailers and shopping areas will have to adjust. “I

Key Takeaways Association Marketers Need to Know from ASAE’s 2017 #MMCCon

Association Adviser

During “10 Marketing KPIs Every Association Should Be Measuring,” Dave Martin with Aptify and Michael Skiados with the American Speech-Language-Hearing Association talked about just how much the marketing landscape has moved toward data-driven technology. They estimated that in 2011, there were about 150 marketing technology companies/tools.

Association Brain Food Weekly: 8.7.20

Reid All About it

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course.

Why You Need to Adopt a Sharing Economy to Keep your Conference Relevant

Velvet Chainsaw

It may take a few years, but my money is on a long-term shift to a buyer’s market — especially for room inventory attractive to the huge Millennial market. Supply and demand has the greatest impact on hotel-room pricing. Digital technologies allow us to keep our network alive and well even without attending a conference. It’s smart. It’s social. It’s green. It’s a movement towards a sharing economy. And the direction your next-gen attendee is headed.

Your Members’ Tech Comfort Level Matters

Associations Now

In a Sunday panel at the ASAE Annual Meeting & Exposition in Detroit, Geary noted that he respects the value of technology but said he has become less knowledgeable about tech as he gets older, relying on his younger staffers to keep him abreast of important trends and stepping in when he needs to get a stronger handle on a given issue. That’s not an unusual spot for an association exec to occupy regarding technology.

Top Findings from the Membership Marketing Benchmarking Report

Membership Marketing

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. The other technology-driven development that associations reported this year is a significant improvement in data challenges that have been reported in the past. Finally, some associations are thriving through innovative ways to attract and provide value to Millennials and Generation X members.

Association Brain Food Weekly: 8.9.19

Reid All About it

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Hear about key workplace preferences of millennials and how you can align needs cross-generationally, and best practices at high-ranking companies that have unlocked the power to attract, engage and retain top millennial talent.

To Invite Innovation, Make Friends With Risk and Change


When we were new entrepreneurs, you could fit the scope of technology into the same neat boxes that contained the hardware and software that made it run. Medicine is a complex environment where exponential advancements in research and technology are occurring simultaneously with a transformation in the way that physicians’ practice. The accelerated timeline of these activities reflects the organization’s belief in the value of synchronizing technology and operations.

Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. As technology becomes more pervasive, don’t forget the personal side of the member experience. Hank Berkowitz, Editor-in-Chief.

Association Brain Food Weekly: 3.16.18

Reid All About it

Find out how onsite event technology helps you gather invaluable data for measuring and tracking the attendee journey and proving the impact of your event. Find out how navigation and search should work together, the importance of content strategy to site search, the latest technologies available for wayfinding, and how analytics can and should guide your wayfinding strategy. Microsoft has made its Power BI suite available at an affordable price for nonprofit organizations.

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