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This Is Not a Good Look for Us

Spark Consulting

It’s an open secret that associations are deeply concerned about – and struggling with – our ability to recruit and retain Millennial young professionals, both as members and as association executives and talent in our industry. Which makes this recent piece in the New York Times deeply concerning.

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Report: Nonprofits Increasingly Challenged to Compete on Salary

Associations Now

Job opportunities at nonprofits are growing, but the pay often isn’t enough to bring in new recruits, according to a new report. Nonprofits in the New York City and Washington, DC, areas in particular are experiencing growth, and even slight pay increases, as they try to keep up with corporations.

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Association Brain Food Weekly: 11.13.20

Reid All About it

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. More info/register. Mon 11/16 at 11 a.m. –

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4 things you can learn from WaPo’s TikTok strategy

Association Success

Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to easily explain, TikTok has become a space where organizations can reach prospective new members in ways that specifically appeal to them. . Using witty remarks is a fantastic way to draw in new subscribers and gain audience members.

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Send the Right Message About Membership ROI

Associations Now

It’s the New York Times podcast, The Daily. In the ads, The Daily turns the mic over to journalists who explain how subscribers support their work—whether it’s reporting on a story from the frontlines of Syria or doing the legwork required to file a hefty Freedom of Information Act request. Study up on how your members speak.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. The report also includes a sample virtual event prospectus to give you additional ideas. Association membership app.

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Send the Right Message About Membership ROI

Associations Now

It’s the New York Times podcast, The Daily. In the ads, The Daily turns the mic over to journalists who explain how subscribers support their work—whether it’s reporting on a story from the frontlines of Syria or doing the legwork required to file a hefty Freedom of Information Act request. Study up on how your members speak.