How The New York Times Turned Unsolicited Donations Into a Successful Program
Associations Now
MARCH 13, 2017
For slightly more than a month, The New York Times has been asking its subscribers for a little help in donating subscriptions to U.S. “The genesis of the ‘sponsor a subscription’ program came directly from readers who approached us with the desire to help support independent journalism and promote news literacy after the U.S.
Let's personalize your content