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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The organization wanted to create a user-friendly certification process.

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Lessons Learned Living the Virtual Experiment

.orgSource

Our colleague Stuart Meyer,* who at the time was CEO of the National Barbeque and Grilling Association, a fully virtual organization, made this comment. “We In 2005, when Highroad was one of the few virtual businesses, the concept raised some eyebrows. Organizations that were reluctant to update systems corrected deficits.

Wisconsin 100
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Members Hire Tomorrow’s Associations

Potomac Core

Organizations recognizing this shift are transforming from yesterday’s Associations to Tomorrow’s Associations. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. See their organizations as the front line and last line of defense for an Industry. Matt Zuccaro.

Industry 144
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2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

Remember how, around 2005 or so, it seemed like PCs (at least on the Windows side) were starting to stagnate, leading to longer upgrade cycles in offices, as much of the existing tech “just worked”? It’s like 2005 all over again. It’s like 2005 all over again. Which is good for “owned” resources, like email marketing.

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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

Talk about the importance of the customer experience is everywhere these days, and it’s not just analysts or leading organizations doing the talking anymore. I’ll walk you through what I’ve learned when my company, Code42 , began mapping our customer journey and provide you with a foundation and a framework you can use at your organization.

Review 149
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Grow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication

.orgSource

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” The 4Cs or critical thinking, creativity, collaboration, and communication complement technology and will serve any organization well in competitive markets.

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Daily Buzz: Inspire a Bored Board

Associations Now

Invite someone in to talk about why they’re passionate about your cause, whether it’s a longtime volunteer or someone who’s been helped by your organization,” Medwick said. Health in Harmony , founded in 2005, runs a hospital in Borneo that partners with local conservation efforts. Other Links of Note.