Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. January 4, 2012 10:46 AM. January 4, 2012 11:02 AM. ► 2012. (18). Technology.

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Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. ► 2012. (18). What Strategy Leads to Membership Growth? Publications.

Strategy 40

Strategy Marketing Price Survey 40

Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. The Need to Improve Member Networking.

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Team eBook Conference Examples 120

Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. Newer Post.

Marketing 40

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Associations Now

DECEMBER 17, 2013

a change that is expected to bring in $730 million in revenue. The additional revenue will not be used to fund programs that benefit travelers,” said GBTA Executive Director and COO Michael W. Business travel costs can add up when you tally hotel, car rental, and meals. per flight to $5.60—a McCormick in a statement.

Portland 40

Portland Minneapolis Indianapolis Oregon 40

Membership Marketing

JANUARY 18, 2012

Wednesday, January 18, 2012. Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). Do the economic analysis first to understand the costs and revenue associated with your marketing effort.

Marketing 40

Marketing Price Analysis Report 40

Vanguard Tech

JUNE 18, 2013

The most common questions we get are “How much will this cost?” Here is what they had to offer: Plan for more time and cost. As for the cost, it still depends. How are your revenue streams changing? and “How long will it take?” The answers to those are simply “it depends.”. Extended approval processes.

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Project Survey Cost Analysis 70

Associations Now

MAY 18, 2016

The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. Pricing strategy in general is hard enough, and something in which associations aren’t known for their savvy. It’s just a number, but it’s so much more. And commonplace, too.

Handbook 64

Handbook Price Discount Products 64

Velvet Chainsaw

AUGUST 8, 2012

ASAE 2012 Annual Meeting and Expo offers a wide variety of education sessions. Sunday, August 12, 2012, 1:30 – 2:45 PM. View examples of videos used for professional education, issue advocacy, and external communications, and leave with a toolkit for cost-effectively planning and producing high value association video.

Dallas 40

Dallas Education Video Innovation 40

Membership Marketing

DECEMBER 30, 2011

• Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost. We look forward to more great insights from you in 2012. I hope you have a great 2012. ► 2012. (18). How to Recognize a Good Strategy? Quick clicks: July 26, 2012.

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Tools Marketing Price Report 40

Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. at Wednesday, June 20, 2012. ▼ 2012. (18). Quick clicks: July 26, 2012. Publications.

Marketing 40

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Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. • Maximum Acquisition Cost – Calculating the margin or potential profit that a member will produce for your organization and therefore how much can be spent to obtain a member. Publications.

Marketing 40

Marketing Price Analysis Survey 40

SCD Group

MAY 31, 2012

Thursday, May 31, 2012. How can we find ways to lower our costs or increase revenue sources so we can lower costs to members (for dues and fees)? Strategy | Content | Discovery. ▼ 2012. Reinventing membership as a revenue tool for assoc. c) 2012 SCD Group. Causeaholic. ” Why? .”

St. Louis 40

St. Louis Revenue Tips Cost 40

SCD Group

SEPTEMBER 11, 2012

Tuesday, September 11, 2012. And, Jim shared that he frequently changes the prices of his books usually to check price points but sometimes to generate more revenue. The piece focused on "dynamic pricing" strategies which started in airlines and hotels and is now moving into retail. Strategy | Content | Discovery.

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Associations Now

JANUARY 23, 2015

Most of you already know that associations generate a lot—if not the majority—of their nondues revenue from meetings, tradeshows, and conferences. A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships.

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Membership Marketing

APRIL 12, 2012

Thursday, April 12, 2012. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. . at Thursday, April 12, 2012. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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Social Media Marketing Price Survey 40

Associations Now

MARCH 1, 2017

The Senior Executives Association, which dedicates itself to serving federal leaders, is refocusing its membership strategy. That transition involves a new strategic plan, chapter growth, tiered membership, and partnerships to grow nondues revenue. Now, we’re in the process of growing revenue through membership and partnerships.

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Revenue Recruiting Recruitment Leadership 40

GlowGlobally

MARCH 24, 2012

global association strategy, regional planning and local infrastructure to grow your business. « Revenue Streams Building Profitable Enterprises – AAO. Stage 4 – Registration Fee Strategy. However, It has been seen that a direct sales campaign is most effective when operated on a local level with a local strategy.

Discount 60

Discount Revenue Conference Strategy 60

Idea Architects

JULY 23, 2012

Monday, July 23, 2012. in order to generate extra revenues. reduced cost courtesy of others’ doing the underwriting. As a result, the registration fee or product cost individuals have been paying hasn’t had to carry the full value proposition of the event or product itself. on Monday, July 23, 2012.

Columbus 60

Columbus DC Louisville Houston 60

Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. at Monday, June 18, 2012. July 26, 2012 10:07 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

Marketing 40

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Membership Marketing

APRIL 23, 2012

Monday, April 23, 2012. Findings from the 2012 Membership Marketing Benchmarking Report show a pretty consistent theme when it comes to membership renewals – renew members early and often. at Monday, April 23, 2012. Labels: 2012 Benchmarking Survey. ▼ 2012. (18). Quick clicks: July 26, 2012.

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

DECEMBER 12, 2011

January 7, 2012 4:31 AM. ► 2012. (18). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). Newer Post.

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Velvet Chainsaw

DECEMBER 18, 2012

More conferences are placing a high priority on using technology that not only improves the attendee experience, extends its reach, and streamlines processes, but fits into their organizations’ overall digital strategy. Do your homework and consider your switching costs before you purchase. It’s a tall order for meeting professionals.

Technology 40

Technology Conference Revenue Process 40

Association Subculture

JUNE 10, 2011

Associations, convinced that demonstrating a “return on investment” on membership dues is of paramount concern, often turn their conversations in the government affairs arena to “winning… at all costs.” However, a share in the blame on winning at all costs must be given to the system we operate under.

Innovation 100

Innovation Cost System United States 100

Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

Marketing Price Survey Recruiting 40

Association Adviser

FEBRUARY 15, 2013

About half of our members are “mom and pop” family-owned businesses, typically with two to four car washes and less than $10 million in annual revenue. Also, there’s a much higher cost to get into the business. Eric Wulf presenting at The Car Wash Show™ 2012. EW: Attendance was up again in 2012.

America 60

America Industry Tools Cost 60

Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). Speaking Engagements. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 8, 2012

Thursday, March 8, 2012. at Thursday, March 08, 2012. March 15, 2012 7:04 AM. March 16, 2012 9:12 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Speaking Engagements. Speaking Engagements. Publications.

Social Media 40

Social Media Marketing Price Survey 40

Association Subculture

FEBRUARY 24, 2010

Leadership obsessed with recruitment at all costs will champion such things as running reckless membership promotion campaigns, offering deep, unsustainable dues discounts, offering commissions for new member sign-ups, or offering lavish prizes in member-get-a-member contests. Not necessarily.

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Recruiting Recruitment Leadership Revenue 100

Membership Marketing

JUNE 5, 2012

Tuesday, June 5, 2012. This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. at Tuesday, June 05, 2012. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

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Membership Marketing

MARCH 11, 2010

The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2. ► 2012. (18).

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Velvet Chainsaw

APRIL 12, 2012

Even a small meeting of 25 rooms for three nights can deliver revenue north of $20,000 — hardly chump change. Any hotel executive worth his or her salt tracks the cost of sales and close rates in real time. We can improve transparency in the meetings industry sourcing process with these three strategies: 1. Only one can win.

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Proposal Analysis Cost Process 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 20, 2011

You might describe this as a “one to two” segmentation strategy. You might describe this as a “one to some” segmentation strategy. Many marketers describe this as a “one to one” marketing strategy. Segmentation can add to incremental costs for marketing or servicing a member.

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Membership Marketing

OCTOBER 20, 2011

April 17, 2012 7:51 AM. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Email This BlogThis! 1 comment: Anonymous said.

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Plexus Consulting

JUNE 6, 2011

These activities, which are rightly led and populated by volunteers, may produce few revenues and may be largely subsidized. This financial situation may be coupled with volunteer assertions that association activities shouldn’t produce revenues over expenses, to keep volunteer costs to a minimum. ► 2012. (42).

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