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Music City, Our Thought Leadership Team, and a Memorable 2014

YourMembership

Downtown Nashville also provided the perfect setting to host the second YM Thought Leader Summit, where we pulled together many of the people who so generously share their time and talents to help drive YourMembership’s thought leadership initiatives. Below are the Thought Leadership sessions from Xperience 2014. CAE Webinar Series.

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Reads of the Week: February 1, 2013

Reid All About it

Jay Baer warns us about making assumptions based on our own experience — a dangerous thing to do as a marketer. He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.”

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Reads of the Week: March 1, 2013

Reid All About it

We’ll all know once Digital Now’s Technology Leadership Survey is released. I read far too much good stuff this week, so here’s a quick list of other useful and interesting reads: Microsoft, damn them, is limiting Office 2013 installations to one per computer, meaning, if your computer crashes or you have to reformat, you’re SOL.

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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing. That doesn’t surprise me.

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Reads of the Week: March 8, 2013

Reid All About it

I spent Sunday through Tuesday at the Avectra Users & Developers Conference where I wrote a few blog posts: How to Apply Social to Membership & Marketing – Maddie Grant’s fishbowl session . What Social Business Means for Leadership – Jamie Notter’s keynote. Road to Relevance – Mary Byers’ keynote (link forthcoming).

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Best of the Web: November 2013

Association Adviser

SmartBlog on Leadership. Membership Marketing Blog. Bill Rosenthal. Developing a Successful Student Membership Strategy. Tony Rossell. How to Keep Your Non-Dues Revenue Going. Associations Now. Visit Us at These Important Industry Events. New England Society of Association Executives Technology Conference. TNSAE 50 th Annual Tradeshow.

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Best of the Web: May 2013

Association Adviser

In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link]. Leadership Lessons From Moving.

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