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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

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My Top 5 Blog Posts of 2013

Eric Lanke

image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. Member Engagement Solution #1: Don''t Forget the Fun Another newcomer to the list, originally posted in July 2012. My thanks to everyone who has been reading what I''ve been putting up here.

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Get Your Copy of the 2014 Membership Marketing Benchmarking Report

Membership Marketing

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'

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Membership Ideas I Couldn’t Get to in 2014

Associations Now

Here’s a look at several membership topics that piqued my interest but didn’t make it to this blog in 2014. It has been a great year here at Associations Now ‘s Membership blog. This Membership blog might have the Associations Now banner on it, but it is most certainly a community effort.

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Three Reasons You Need a Dedicated Community Manager

Higher Logic

So whether you clicked on this blog because you are trying to make the case to your boss to make the community your full-time job or if you are the boss trying to determine the time and resource commitment a community brings, here are three things to keep in mind: 1. Increase staff and member engagement.

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Coming Soon from Spark

Spark Consulting

All kinds of exciting goodies on the horizon, which is part of the reason the blog’s been fairly quiet of late. The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, digitalNOW, May 2015. Whitepapers.

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Association Brain Food: 10.6.23

Reid All About it

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. The organization’s outgoing treasurer describes the financial situation as “dire.”

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