Higher Logic

JULY 26, 2018

The secret lies in telling a great story, which is the foundation of great marketing. Tiny Dancer, produced in 2015, is no different. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. Have you subscribed to the Higher Logic blog?

Examples 247

Examples Marketing Video Software 247

Membership Marketing

FEBRUARY 12, 2015

We will be closing the questionnaire for the 2015 Membership Marketing Benchmarking Report on February 15 th and I want to give you this last opportunity to participate. Please take some time now to participate in the 2015 Membership Marketing Benchmarking research by using this link.

Report 40

Report Marketing Recruiting Recruitment 40

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Association Success

FEBRUARY 26, 2020

Nielsen’s Global Trust in Advertising report from 2015 says 83 percent of consumers completely or somewhat trust recommendations from people they know, and 66 percent said the same for reviews posted online. Here are some questions to help you understand — and harness — the power of word-of-mouth marketing.

Marketing 89

Marketing Review LMS Products 89

Associations Now

FEBRUARY 25, 2020

I have some bittersweet news to share with you today: This will be my final Membership blog post for Associations Now. Always be thinking of people as busy five-minute members , and don’t forget about web design and usability principles , audience-centric content strategies , and omnichannel marketing to help grab their attention.

United States 93

United States Member Engagement Member Experience Innovation 93

Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. Shelly blogs at Association Subculture because her cat is a bad listener. Where or where has my little blog gone. marketing. (2).

United States 100

United States Education Leadership Association Management 100

Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. Lee Ali , Mariama Holman , marketing , members , MultiView , sales , Springtime Expo , trade shows.

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Tips Marketing Strategy Content 100

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Virtual

DECEMBER 29, 2014

Your interests always drive the conversation, so here’s a list of our best blogs from 2014, based on your readership: Bad Board Members: Fighting Fury with F.I.R.E We’re not surprised this blog was among our most popular in 2014. Great blogs often originate from great reader questions and real-life situations.

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Social Media Video Association Management Technology 100

Higher Logic

SEPTEMBER 22, 2015

Whether you’re interested in online community management, better engagement and marketing tactics, you’re new to Higher Logic or you’ve been with us for years, we have a slew of stimulating sessions to attend. Five “tracks” to choose from, for newbies to Higher Logic veterans. Countless awesome breakout sessions. See you in October!

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Discount Member Experience Tips Content 120

Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. The report is downloadable for free over at the Membership Marketing Blog.

California 40

California Social Media Cost Recruiting 40

Slice-Works

DECEMBER 18, 2014

Rather than making predictions about 2015, at SliceWorks we like to choose one word to focus on going into the New Year. Our focus word for 2015 is BELIEVE. So as you look ahead to 2015, what are the challenges and opportunities ahead of you? The post 2015: Believe Your Beliefs appeared first on slice-works blog.

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New York City New York Strategy Team 28

Associations Now

DECEMBER 23, 2015

We dug into our readership numbers to give you a look at the most popular Associations Now stories of 2015. Is 2015 really almost over already? Blast From the Past: Is 2015 the Year of the Chat Room? The result is that email marketers are often stuck playing it safe. ” on the Technology Blog.

Detroit 40

Detroit Tips Email Marketing Products 40

Associations Now

DECEMBER 19, 2014

Based on 2014 successes and trends, here are some things the association meetings industry may want to resolve to do in 2015. And with less than two weeks until the start of 2015, others are beginning to set goals for next year, whether that’s to find a new job, be healthier, or learn to play the guitar, among others.

Process 40

Process Examples Industry Revenue 40

Spark Consulting

MARCH 4, 2015

All kinds of exciting goodies on the horizon, which is part of the reason the blog’s been fairly quiet of late. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, ASAE Great Ideas Conference, March 2015. California Society of Association Executives ELEVATE, April 2015. Whitepapers.

California 150

California Case Study Member Engagement Review 150

Membership Marketing

OCTOBER 15, 2014

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. Membership is all about relationship.

Marketing 40

Marketing Recruiting Recruitment Social Media 40

Associations Now

DECEMBER 10, 2015

A book was practically copied and pasted into a blog post for all to use as a resource on content marketing. It’s not a physical book, but at 30,000 words this blog post may as well be one. Dhar dives into social media marketing, networking in the industry, writing well, utilizing search algorithms, and sharing information.

Content 40

Content Marketing Handbook Social Media 40

Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

Marketing 40

Marketing Social Media Recruiting Recruitment 40

Associations Now

DECEMBER 23, 2014

Over the next few weeks, you’re going to hear a lot of hype about up-and-coming technologies to watch in 2015—including from me. I’d love to make an effort to fill in the gaps on my blog in 2015.). The post Tech in 2015: Let’s Turn Down the Hype Machine appeared first on Associations Now.'

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Maryland Technology Conference Innovation 40

Associations Now

DECEMBER 10, 2014

On Tuesday, Expedia released a white paper, “Preparing for Takeoff: Air Travel Trends 2015,” created with the help of the Airlines Reporting Corporation (ARC), that notes the pricing trends that will affect the way we fly in the new year. ” Market factors at play. . ” Market factors at play.

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Price Texas Dallas America 40

Associations Now

FEBRUARY 28, 2020

If you're not capitalizing on word-of-mouth marketing, you should! Find out why it's so important and the major questions you should be asking yourself in order to harness the power of word-of-mouth marketing. There are several ways to deal with it , writes Hannah Brennan in Beth’s Blog.

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Review Software Strategy Marketing 133

Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

Report 40

Report Marketing Social Media Leadership 40

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

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Certificate California Tips Innovation 156

Higher Logic

APRIL 11, 2019

Consider these stats as we explore the rise of customer success as a focused initiative: The SaaS market is expected to reach $164.29 billion by 2022 [ Transparency Market Research ]. Usage of CS platforms rose from 25% to 43% from 2015-2018 [ 2018 Customer Success Salary Report, Totango ]. I didn’t think so.).

Software 174

Software Resources Strategy Tools 174

Wired4Leadership

DECEMBER 2, 2014

Unemployment fell to its lowest level in six years, the stock market climbed to historic highs, gasoline prices fell and commercial interest rates remained steady and low. You are reading Leaders: Five Ways To Step It Up in 2015 from the Wired 4 Leadership blog.

Price 28

Price Leadership Marketing 28

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

SCD Group

JUNE 15, 2015

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. While nationally-coordinated, all cause marketing is locally implemented.

Association Management 40

Association Management Memphis Marketing Recruiting 40

Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. A few years ago, marketing experts proclaimed, “Content is king.”

Content 150

Content North Carolina Class Tools 150

Spark Consulting

AUGUST 22, 2016

In the United States in 2015, 32% of employers reported. Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Total student debt in the U.S. trillion and rising. Worldwide, 73.3

United States 150

United States Maryland Ohio Case Study 150

Associations Now

JANUARY 23, 2023

In a 2019 interview with PCMA , Ingrid Fetell Lee, a former design director at IDEO and publisher of the Aesthetics of Joy blog, explained that a focus on design can have a visceral effect on the people taking part in an event by lending a sense of unity. “[I]f

Technology 116

Technology Conference Cost Education 116

Associations Now

SEPTEMBER 28, 2015

Using a mix of theatrics and marketing techniques, a New York cooperative takes an old-school approach to marketing. Marketing has evolved with the onset of the digital age. An expanding suite of tools that track consumer habits online, coupled with better integration of big data, has upended many traditional marketing methods.

New York City 40

New York City Marketing New York Class 40

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

Maryland millennials Education America 150

Associations Now

FEBRUARY 1, 2019

The firm, which started in Denmark in 2015, has grown exponentially in recent years and now operates on nearly every continent. In the release, David Holyoke, the global head of Airbnb for Work, notes that with the acquisition, the company hopes to improve its understanding of the event-space rental market.

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Team Cost Conference Leadership 107

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

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Video Content Marketing Strategy 28

Aaron Wolowiec

AUGUST 20, 2013

A recent Detroit Free Press column by Tom Walsh piqued my interest for this blog. In 2015, the American Society of Association Executives will host its annual meeting Aug. In 2010, the Cobo Center began a $299 million renovation program, which is scheduled to be complete by January 2015. But there’s hope.

Detroit 100

Detroit Metro Michigan Atlanta 100

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). This point was driven home by Ben Martin, CAE on his Online Community Results Blog : If you haven’t noticed, lemme point it out to ya: YourMembership is making waves in the association technology market.

Learning Management System 150

Learning Management System Member Engagement Technology Software 150

Associations Now

JULY 8, 2019

People trust word-of-mouth marketing over company messaging. Research proves it, too: 82 percent of people claim they trust personal recommendations, more than the 70 percent that trusted company messaging on websites and the 50 percent that trust email, according to a 2015 Nielsen study [PDF]. Does your association invest in SEO?

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Social Media Content Tips Strategy 80