Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

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Associations Now

FEBRUARY 1, 2019

The firm, which started in Denmark in 2015, has grown exponentially in recent years and now operates on nearly every continent. In the release, David Holyoke, the global head of Airbnb for Work, notes that with the acquisition, the company hopes to improve its understanding of the event-space rental market.

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Aaron Wolowiec

AUGUST 20, 2013

A recent Detroit Free Press column by Tom Walsh piqued my interest for this blog. In 2015, the American Society of Association Executives will host its annual meeting Aug. In 2010, the Cobo Center began a $299 million renovation program, which is scheduled to be complete by January 2015. But there’s hope.

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YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). This point was driven home by Ben Martin, CAE on his Online Community Results Blog : If you haven’t noticed, lemme point it out to ya: YourMembership is making waves in the association technology market.

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Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

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Higher Logic

MARCH 10, 2016

In 2015, the IFA generated over $100,000 in community ad revenue, with 8,000 visits per month to their site. Tap into thought leadership -- provide advertising to affiliates and partners. Inbound marketing is especially powerful because it provides real, helpful advice for your members.

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Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Follow Blog via Email. Ernie Smith, Associations Now ). Tue 2/19 at 2 p.m.

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Achieve

DECEMBER 22, 2020

Nonprofits have used Facebook fundraising to raise billions of dollars since the emergence of the platform’s fundraising tools in 2015. Consider creating a page on your website or a post on your blog that covers the basics of Facebook fundraising. Additionally, we can’t forget the digital marketing benefits.

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Higher Logic

SEPTEMBER 15, 2016

Top 10 community blogs received almost 8,000 views to date. After finding there wasn’t any software in the right price range, CXPA saw Higher Logic and partner eConverse’s web design in action at the annual Super Forum conference in 2015. The community blog's unexpected success. Over 11,500 logins within the first year.

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Associations Now

SEPTEMBER 9, 2015

From big businesses to small nonprofits, there’s a huge question floating around: How can video be integrated into existing marketing efforts? In a guest post on the Duct Tape Marketing blog , community and content manager Kala Linck explores six proven ways to generate results from your video efforts. . Other Good Reads.

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Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

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Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. She was recently named one of 40 top social marketing masters worldwide by Forbes.

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SCD Group

AUGUST 5, 2013

By Stan Phelps Via 9" Marketing Answer: Retention is Fast Becoming the New Acquisition/Satisfaction Drives Loyalty. By Shannon Neeser via Allee blog When you’re a small business and don’t have a highly recognizable brand already established, a tagline is a great way to let people know who you are and what you’re all about. Only 22.9%

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Association Subculture

AUGUST 2, 2011

is the bane of association leadership. But for me, WIFM belongs squarely in the member benefits and marketing department, not in our volunteer leadership structures or the board room. Then infuse volunteer leadership with WIFU first and discuss the WIFM as a secondary, bonus outcome. skip to main | skip to sidebar.

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Associations Now

MAY 18, 2015

. “The key challenge for an association perhaps is to offer its membership choice; and this means cultivating future leaders and encouraging them to run for leadership positions and then stepping aside to allow their membership to decide the leader and direction they prefer,” he writes. marketing #assnchat #business https://t.co/1Hj9uyyTfu.

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Reid All About it

AUGUST 10, 2018

Social sharing has dropped by 50% since 2015 , which is making it more difficult to get eyeballs on your content. Your editorial calendar is not your content marketing strategy. Content Marketing Institute ). How to improve your SEO with a topic-driven content marketing approach. Search Engine Watch ). 1 CMP credit.

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Associations Now

MARCH 10, 2015

Mercy for Animals , which recognized his significant contributions by giving him its Compassionate Leadership Award in 2013. — William Thomson (@williamevents) March 10, 2015. link] #assnchat Here's why we should BLOG. — William Thomson (@williamevents) March 10, 2015. “The debrief.”

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Associations Now

AUGUST 7, 2015

When Edgy Marketing Doesn’t Work. — McDonald's (@McDonalds) May 12, 2015. That’s a good one to debate with your marketing staff. Patt relays an anecdote about what happened when a new board member hoped to get free membership out of his leadership role. 61Lhd61ey6. Other Links of Note.

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Associations Now

DECEMBER 18, 2015

As 2015 wraps up, associations are considering major changes to their meeting formats to better benefit attendees and vendors. You’re reading the last Associations Now meetings blog post of 2015. In addition, a new Executive Leadership Conference will be added in the fall. Guess what?

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Leading Learning

JULY 12, 2021

Secure leadership support and a funding commitment. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. But how do you actually accomplish digital transformation in your association? Recruit your team.

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Associations Now

MAY 28, 2015

. “Whenever [users] wave their phone over any item with the Shazam camera logo on it or a QR Code, they’ll instantly get taken to custom mobile experiences including interactive content, special offers, and ability to purchase items or share them with others,” the company stated in a blog post. The William T.

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Beth Kanter

JANUARY 2, 2015

I didn’t do a complete unplug, as we’re so dependent on the Internet for information in navigate our daily lives, which is a huge change since I first got online in 1993. And, now with those beautiful sunsets behind me, I look ahead to 2015. 2015 will be another year of learning for me. My Theme for the Year: Learning.

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Associations Now

MARCH 12, 2015

— Thom Singer, CSP (@thomsinger) March 12, 2015. “While the experiences I had at my first NSA Convention were great, it cannot compare to the powerful ideas that came from cultivating relationships with speakers at events in the following years,” he explains in his latest blog post on LinkedIn. . Atop its list?

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Beth Kanter

MAY 4, 2015

Alicia Schatteman (@aschatteman) May 1, 2015. But none of this would not have been possible if not for the dedication, vision, and leadership from Andrew Means, who has passionately been working on creating a learning community of nonprofit professionals interested in data for social change called Data Analysts for Social Good.

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Velvet Chainsaw

DECEMBER 15, 2015

Someone to educate leadership on the advantages of being customer and experience focused. Others are owned by marketing, business development, meeting planning, membership and finance. Others are owned by marketing, business development, meeting planning, membership and finance. A silo buster. One person or group owns education.

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Association Subculture

AUGUST 11, 2011

Loved following guest blog posts on Acronym. Shelly, I so love your blogs!! Shelly blogs at Association Subculture because her cat is a bad listener. Where or where has my little blog gone. The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2). Association Law Blog.

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SCD Group

JULY 22, 2012

You may want to share these articles with your membership and marketing teams. The End of Membership as We Know It Posted by Michael Barratt, CMP, on the PCMA Blog. Demographic shift – by the year 2015 there will be more Generation Y employees in the workforce than any other age group. Market penetration.

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Associations Now

FEBRUARY 4, 2016

Many organizations realize that with younger generations continuing to grow in their relative representations in the job market and in management positions—millennials and gen Xers are outpacing baby boomers—there’s a corresponding need to train those groups. Research from the Association for Talent Development further reinforces this point.

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Associations Now

JANUARY 19, 2016

In the past year, the blogging platform Medium has become increasingly important as a way to distribute ideas without filtration. That growth, particularly in the political sector, highlights the need to think beyond your own website when it comes to content marketing and advocacy. son of the American Petroleum Institute CEO.

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Association Subculture

AUGUST 26, 2011

Shelly blogs at Association Subculture because her cat is a bad listener. Where or where has my little blog gone. The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2). Association Law Blog. Fast Company Blogs. SmartBlog on Leadership. Follow this blog.

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Beth Kanter

JANUARY 4, 2016

I also taught networked leadership workshops as part of a larger team working with different social change networks. I also facilitated several design labs with nonprofits as part of the research for the Happy Healthy Nonprofit at the Alliance for Nonprofit Management and the National Arts Marketing Project.

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Associations Now

MAY 18, 2015

At associations, we’re on teams within staff, but we also may be on teams with our leadership, members, consultants, and vendors. Please share comments with the bloggers and register to join many of us at ASAE’s 2015 Marketing, Membership, & Communication Conference, June 1-2, in Washington, DC. I hope you enjoy the posts.

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Associations Now

OCTOBER 26, 2016

First, in Mark Athitakis’ Leadership Blog post here at Associations Now , he highlighted research suggesting that the work of association boards—particularly their in-depth deliberations on strategic matters—can be hampered when put under the microscope in the name of transparency. A renewal notice is a bill for membership.

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GlowGlobally

NOVEMBER 22, 2010

Market & Biz Plan. Leadership – agree on a strategy inspired by the Board of Directors’ vision; ensure the engagement of company top executives (not necessarily members of the Board); empower the association staff; and have excellent internal communication processes. Will the membership model of today still be here in 2015?

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Tom Morrison

DECEMBER 15, 2014

As you approach 2015, you have two choices when dealing with these uncontrollable dynamic shifts: Battle the waves of change and fight against the stream, or Adjust your sails and sore with the waves. So I ask, does your association and members have these areas on your priority list of action steps for 2015 and beyond? I always say."There

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GlowGlobally

APRIL 29, 2009

Market & Biz Plan. Categories: Market & Bus Planning. Categories: Market & Bus Planning. Since 2000, emerging market countries have led the world in economic growth. Here is an interesting view of Singapore in 2015. Market & Bus Planning (44). MCI Ovation Blog. Membership.

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SCD Group

JULY 12, 2012

But it also cant ignore the opportunity to introduce new members to new members benefits and marketing strategies. Census Bureau and Bureau of Labor Statistics both predict that by 2015 baby boomers will cede the majority of the workforce to generation Y. That would mean baby boomers are your associations target market.

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