Optimist Consulting

NOVEMBER 2, 2015

I think hard copy mailings still have a place in your marketing plan. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise. I generally suggest to clients to think about including it in their marketing/campaign mix. I outline my thoughts below.

Marketing 100

Marketing Survey Email Marketing Cost 100

Higher Logic

MAY 23, 2019

Getting your new members involved in your online community from the start is a good way to build future engagement and retention. Plus, thanks to complementary tools like marketing automation, it makes the work of your membership staff less labor-intensive. Tip: Customize your online community home page.

How To 226

How To Process Tips Tools 226

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

Certificate 156

Certificate California Tips Innovation 156

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

Marketing 40

Marketing Social Media Recruiting Recruitment 40

Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

Report 40

Report Marketing Social Media Leadership 40

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Higher Logic

NOVEMBER 10, 2016

In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. Our support was really a communications black box,” said Bruffey. We had little or no direct communication with our users, and many of them felt they were being left to fend for themselves.”.

Library 180

Library Maryland Project Software 180

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

DC 232

DC Arlington Virginia America 232

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

Associations Now

MAY 18, 2015

To make sure your team works best, all parties must be committed to regular and clear communication. The reason that worked so well was because we communicated well with each other. The key to that project’s success—and our satisfaction with it—was our commitment to communicating clearly with each other. Ask questions.

Communications 40

Communications Washington Team Project 40

Associations Now

JUNE 1, 2015

How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips and words of wisdom with the audience at ASAE’s 2015 Marketing, Membership, and Communications Conference on Monday. We’re swimming in content,” Handley said. How do you incorporate those elements?

Content 40

Content Tips Marketing Social Media 40

YourMembership

DECEMBER 30, 2014

. – creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […]. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season. Budgeting now for 2015 purchases both large […].

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Higher Logic

AUGUST 29, 2019

For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. One of our B2B software customers put it this way: “The community helps us reach the customers we don’t have a lot of bandwidth to reach personally.

Software 192

Software Team Products Recruiting 192

Associations Now

SEPTEMBER 6, 2017

Here are the important takeaways from two new reports on the email marketing landscape. The Association Email Marketing Benchmark Report from Informz is required reading for membership teams considering how to tweak their next email campaign based on their members’ behaviors. Marketing automation is growing—significantly.

Survey 95

Survey Email Marketing Report Tools 95

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. It was developed in partnership with Visit Denver. What do you think? Let us know.

Denver 100

Denver Georgia Survey Report 100

Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. I wrote a bunch of posts about clear writing in early 2015.

Tips 185

Tips Content Education Social Media 185

Associations Now

MAY 17, 2013

85 % The percentage of Americans who have a mobile subscription of some kind, with the vast majority of those reaching data speeds of 3G or higher, according to the MMA Mobile Marketing Economic Impact Study. million in 2015. billion by 2015. It also predicts the industry will explode financially, jumping from $6.7

Marketing 40

Marketing Industry Innovation Products 40

Leading Learning

MAY 24, 2022

For learning businesses, it represents a tremendous opportunity for supporting social and informal learning, both of which are generally regarded as responsible for much, much more of our learning than formal education and training experiences are Informal learning. The Growth of Mobile. The SaaS Explosion. The Creator Economy.

Course 101

Course Video Cost Certificate 101

Optimist Consulting

SEPTEMBER 28, 2016

The BBC shared in 2015 that its podcast downloads had increased by 36% year on year. I think there is a market for more membership organisations to offer podcasts for their members. However, like with any form of communication you need to start with the objective – what is it you want to communicate? What is a podcast?

Social Media 100

Social Media Content Communications Examples 100

Beekeeper Group

AUGUST 10, 2016

However, in a world of information manipulation and out-of-context quotes, it’s sometimes hard to remember the tactic that should, in theory, come more naturally than all the rest: real, unadulterated truth. Delivering key information in image-form might be just what you need to have a lasting effect.

Communications 28

Communications Innovation Team Conference 28

Higher Logic

AUGUST 10, 2016

We’ve all been part of the ‘content is king/queen/ruler of the marketing world’ conversation and, if you’re like me, you’re on board…and have been for a long time. Online communities are also on board because they’re serious content aggregators and incubators. The most powerful visual communication channel with real engagement power.

Video 120

Video Content Examples Communications 120

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

Optimist Consulting

NOVEMBER 2, 2015

I think hard copy mailings still have a place in your marketing plan. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise. I generally suggest to clients to think about including it in their marketing/campaign mix. I outline my thoughts below.

Survey 100

Survey Email Marketing Marketing Cost 100

Associations Now

MARCH 28, 2019

And with the backing of Google, whose Gmail is by far the most popular platform, it’s likely to draw some attention from marketers and developers alike. As I wrote on the topic back in 2015 : “Email design has long been one of the internet’s dark arts. And as a result, email design tends to be fairly conservative out of necessity.”.

Project 81

Project Marketing Products Communications 81

Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. an AMS/CRM, marketing automation software, a CMS or other systems).

Social Media 120

Social Media Case Study System Content 120

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next. NOW IS THE TIME!

Video 28

Video Content Marketing Strategy 28

Association Navigator

OCTOBER 8, 2012

How can we use them to enhance our communications and how can we prepare for attacks launched using these new tools? Associations have always provided forums for their members to exchange information and ideas. Social media allow your members to quickly and easily communicate directly among themselves.

Social Media 100

Social Media Chicago Report Communications 100

Higher Logic

FEBRUARY 28, 2017

Websites are the white wall of your marketing plan. Because many non-marketers feel like the next step for visitors to take on their website is obvious. Your CTAs should naturally blend with the information on your webpage. Marketing is becoming less an art and more a science. White walls hardly ever remain white.

Indiana 120

Indiana Illinois Content Examples 120

Reid All About it

JUNE 17, 2016

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. And now, the list of webinars and other events for the association community for the week of June 20. More info/register. More info/register.

LMS 150

LMS Raleigh Content millennials 150

Association Adviser

AUGUST 25, 2016

Similar to a survey, a focus groups used to help you learn what your members or customers think about your products, services, processes or brand and to guide your future product development or marketing. Your focal point should be on one particular group of participants in order to be the most effective and yield qualitative information.

Tips 60

Tips Survey Communications Marketing 60

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Higher Logic

NOVEMBER 19, 2015

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

Social Media 120

Social Media FAQ Boston Content 120

Associations Now

SEPTEMBER 9, 2015

From big businesses to small nonprofits, there’s a huge question floating around: How can video be integrated into existing marketing efforts? In a guest post on the Duct Tape Marketing blog , community and content manager Kala Linck explores six proven ways to generate results from your video efforts. . Other Good Reads.

Video 40

Video How To Cleveland Michigan 40

Associations Now

AUGUST 5, 2015

Communication is getting more concise; find out how to use this to your advantage at your next event. Thanks to the constant connectivity of mobile devices , there is a growing trend using brief interactions to communicate, which marketers have started to call “micro moments.”. — Hootsuite (@hootsuite) August 5, 2015.

Social Media 40

Social Media Sample Review Video 40

Higher Logic

JANUARY 13, 2016

Good news is, if your community isn’t very engaged or doesn’t feel sustainable, you can mold member behavior to create the environment you want. But, as Rachel Happe, Principal and Co-Founder of The Community Roundtable said in her 2015 Super Forum keynote speech , changing behavior isn’t easy. information sharing?

CA 120

CA Strategy Products Process 120