YourMembership
AUGUST 6, 2015
The association world is about to converge on the Motor City this weekend for ASAE’s 2015 Annual Meeting. We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations.
Potomac Core
AUGUST 3, 2016
Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations. Engage More and Sell Less.
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YourMembership
APRIL 3, 2015
I’m excited because Xperience 2015 is just a week away! Xperience 2015 will also mark the first time our customers will have the opportunity to meet with YM since the acquisition of Job Target’s career center business unit and Digital Ignite. What will these trends mean from a member and staff expectations perspective?
YourMembership
MAY 22, 2015
It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D Anna and Elizabeth identified three areas to consider: Focus on Member Outcomes.
YourMembership
FEBRUARY 20, 2015
When it comes to technology, understanding and investing in the right areas is critical to an organization’s health and future success. Deliver high value content and services to members that align with the organization’s stated values. We understand usability and design as key components to opening the window to member engagement.
YourMembership
APRIL 24, 2015
Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). For three days we had the opportunity to meet with over 300 association professionals focusing our discussions on YM’s vision for the industry and where we expect to take our Member Engagement Platform in the months and years ahead.
Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.
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