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Our Favorite 2016 Summer Community Resources

Higher Logic

Although it’s based out of New York City and focuses on that area, it’s useful no matter where you live. And, at the bottom of each issue, they always have New York City-based community or customer support job listings accompanied by a fun GIF. State of Community Management 2016 (eBook). Without B t (Blog).

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

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Four Community Newsletters You Need to Subscribe To

Higher Logic

Check out the issue we curated back in June 2016 ). Even if you don’t go to the monthly Community Manager Breakfast meetups (in San Francisco and New York City), sign up for this weekly newsletter. Plus - we love that the newsletter is becoming a community effort where fellow readers can curate an issue. CMX Hub Newsletter.

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Friday Buzz: Hillary’s Last Association Speech Before 2016?

Associations Now

Plus: How the mechanics of content marketing differ for associations. Former Secretary of State Hillary Rodham Clinton got down to earth with thousands of camp professionals at this week’s Tri-State CAMP Conference in Atlantic City, New Jersey. “We And that includes content marketing. ThqlH4NZXe pic.twitter.com/tKrqJgb6Zb.

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Does the Banner Ad Still Make Sense in 2016?

Associations Now

But a major trade group, along with The New York Times , is trying to rethink the ads in a way that could actually produce a balance between content and commerce. Considering all that, the rise of native advertising or influencer marketing makes sense. That’s the tactic The New York Times is trying out.

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Monday Buzz: Farmers Markets Move Indoors—Into Hotels

Associations Now

Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. While many farmers are busy dusting off their tent covers and table signs for their outdoor debut, luxury hotels are bringing markets right into their establishments.