article thumbnail

Analysis: Lobbying Spend Increases in 2017, but Lobbyist Numbers Drop

Associations Now

A new analysis by the Center for Responsive Politics and The Hill found that lobbying spending was at a five-year high for the first half of 2017. Many associations and advocacy groups shifted their lobbying strategies to reflect the new political climate. At the same time, the lobbying ranks have shrunk. Groups Shift Spending.

article thumbnail

A Century-Old Association Committed to Online Community and Data Analysis

Higher Logic

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. In the first few months of 2017, Corporate Official Representative engagement almost exceeded their 2016 engagement numbers.

Analysis 252
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals.

Strategy 120
article thumbnail

Members Hire Customized Advocacy

Potomac Core

Associations who customize their advocacy strategies will remain relevant. It also requires ongoing member interaction, and Industry focused research to develop and implement Customized Advocacy strategies. The Outdoor Industry Association updates its estimate of the Outdoor Recreation Economy in 2017.On percent or $373.7

article thumbnail

Association Brain Food: 6.23.23

Reid All About it

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. More info/register.

Metro 195
article thumbnail

Association Brain Food Weekly: 11.3.17

Reid All About it

Tue 11/7 from 12 to 4 p.m.* – SURGE 2017. I’m looking forward to SURGE 2017, a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Dan Stark, Director of Product Strategy, NimbleUser, and former association executive. SURGE 2017.

DC 150
article thumbnail

Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164