Association Adviser

MARCH 26, 2018

And while there are many reasons an individual or company would be attracted to association membership, having access to the most relevant industry information is at the forefront of their minds. Providing relevant and engaging content for members should always be at the top of an association’s communication strategy.

Communications 64

Communications Newsletter Directory Tips 64

Spark Consulting

DECEMBER 5, 2018

You have to pay attention to the response rate you get from each communication. Open rate matters, and per the INFORMZ 2017 Association Email Benchmarking Report , you should be looking for an open rate of around 35%. But how do you know? – matter more. But what matters most is benchmarking against yourself. Image found here.

Communications 170

Communications Resources Report Industry 170

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are. percent.

Marketing 120

Marketing Tools Content Process 120

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

Communications 61

Communications Social Media Newsletter Survey 61

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Maintaining position as industry’s No.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Maintaining position as industry’s No.

Communications 60

Communications Content Survey Social Media 60

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

DC 232

DC Arlington Virginia America 232

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. Event apps. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication.

Charlotte 118

Charlotte Indiana Communications millennials 118

Socious

NOVEMBER 3, 2016

How do you know which sessions are most relevant for your industry and your position? Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Length: 45 minutes.

Sample 100

Sample Marketing Conference New York 100

Beekeeper Group

APRIL 13, 2017

Beekeeper Group Acquires Pivot Point Communications. Washington – April 13, 2017 – Beekeeper Group, a D.C. based public relations and marketing firm Pivot Point Communications. Washington – April 13, 2017 – Beekeeper Group, a D.C. Award Winning D.C. MEDIA CONTACT. Vanessa French.

Communications 45

Communications Washington Team Leadership 45

.orgSource

SEPTEMBER 19, 2023

You can participate in person at the American Society of Anesthesiologists, 1061 American Lane in Schaumburg, IL, or online.orgCommunity was created to keep the excitement of our industry alive and growing. Navigate Industry 4.0 Back in 2017, we could see that business was changing. But Industry 4.0 leadership.

Revenue 88

Revenue Chicago Leadership Content 88

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 191

San Jose millennials Revenue Content 191

Associations Now

MARCH 14, 2017

shares three trends that are transforming the events industry. Communicating w/ your members can be tough – unless you can identify messages they actually WANT to hear: [link] #assnchat. — MemberClicks (@MemberClicks) March 13, 2017. First is to make sure you’re communicating your mission. Member Messaging.

Industry 50

Industry Video Social Media Communications 50

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Potomac Core

FEBRUARY 28, 2018

In industries ranging from Food to Consumer Products, Associations are regularly challenged with legislative and regulatory activities at the Federal, State, and local government levels. Associations will need ongoing connectivity with Board Leaders in strategic discussions about current and emerging Industry challenges.

California 132

California Analysis DC Products 132

Associations Now

JANUARY 2, 2017

The Automotive Social Portal allows tire industry associations and member companies to share product, safety, and dealer information with consumers through social media. The post Tire Association Rolls Out Social Portal to Communicate With Consumers appeared first on Associations Now. It’s also a valuable new member benefit.

Communications 55

Communications Social Media Education Industry 55

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. Get a preview of the trends and predictions that will shape the hospitality industry in 2018 from the tenth edition of af&co.’s Host: American Marketing Association.

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Fisk, director of public and science communications, Soil Science Society of America. Webinar Benchmarks Report 2017.

DC 150

DC Washington America eBook 150

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. Expert Tip: To make the most of this, be sure to market your mentoring program and any industry job boards you have.

millennials 205

millennials Learning Management System Marketing Tips 205

Potomac Core

JANUARY 4, 2017

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. Policy Priorities Mirror Industry Outcomes. They are doing so by communicating how Advocacy drives business outcomes.

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Slice-Works

JANUARY 11, 2017

What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more in paid social and I think that trend will continue into 2017″ says William Harris, Ecommerce Growth Consultant at Elumynt.com. “It’s not enough to simply pay for ads on Google Shopping.

Social Media 28

Social Media Video millennials Strategy 28

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

OCTOBER 21, 2016

If you’re looking for a way to contribute to the association community, I’ve got one for you. After completing the survey, you’ll have the chance to win one of five registrations to Learning • Technology • Design 2017 – and, if you win, I’ll be very envious. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap).

Survey 150

Survey Louisville DC Maryland 150

Beekeeper Group

APRIL 13, 2017

Beekeeper Group Acquires Pivot Point Communications. Washington – April 13, 2017 – Beekeeper Group, a D.C. based public relations and marketing firm Pivot Point Communications. Washington – April 13, 2017 – Beekeeper Group, a D.C. Award Winning D.C. MEDIA CONTACT. Vanessa French.

Communications 28

Communications Washington Team Leadership 28

Reid All About it

SEPTEMBER 1, 2017

You may want to find out after reading this interesting report from Billhighway about hundreds of calls they made to associations for a market research project. WBT Systems explains how your association can use the power of social proof to market your online learning programs. Host: NimbleUser AMS and Community Brands.

Content 150

Content Software Project Marketing 150

.orgSource

AUGUST 21, 2023

Our goal was to help association professionals navigate a new technological era or Industry 4.0. leadership is how we christened the skill set we identified for success in digital markets. When we began that project in 2017, we knew business was changing quickly. Enhanced Communication. Association 4.0

Leadership 68

Leadership Innovation Project Analysis 68

Reid All About it

JUNE 9, 2017

.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Learn what has impacted associations over the past 12 months and how our industry has evolved over the past 9 years. 1 CAE credit.

DC 150

DC Marketing System Report 150

Associations Now

JUNE 11, 2019

To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. One video was designed to reach professionals in the food industry. Zimmerman (@dmz) March 15, 2017. — Daniel M.

Austin 94

Austin Texas Social Media Video 94

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). 6 chapters), industry (1?6 6 councils) and areas of interest (six communities). Association Adviser: Tell us about your career path toward becoming director of communications for IFMA.

Houston 74

Houston Florida Nashville Library 74

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! CB Insights ).

DC 225

DC Washington millennials Chicago 225

Reid All About it

JANUARY 27, 2017

Host: ASAE Marketing Section Council. Joan Hurwitz, vice president, communications, American Nurses Association. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. Host: Green Meeting Industry Council. Host: American Marketing Association.

Social Media 150

Social Media Case Study Washington Florida 150

Reid All About it

JANUARY 27, 2017

Host: ASAE Marketing Section Council. Joan Hurwitz, vice president, communications, American Nurses Association. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. Host: Green Meeting Industry Council. Host: American Marketing Association.

Social Media 150

Social Media Case Study Washington Florida 150

Reid All About it

DECEMBER 22, 2017

Since it’s the season to be merry, here are 99 reasons why 2017 was, in fact, a good year. The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics.

Nashville 154

Nashville Chicago DC Maine 154

Associations Now

OCTOBER 24, 2016

DMA’s new name recognizes data as the “fuel” of the marketing industry, says its CEO, previewing the Data Marketing Association’s rebranding in advance of its 100th anniversary next year. The Direct Marketing Association will remain DMA, but it’s dropping “direct” and putting “data” front and center.

Los Angeles 40

Los Angeles Marketing Innovation Industry 40