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Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Lapsed members are not a sunk cost, but an opportunity to increase revenue quickly. In this webinar we explore the top trends and best practices for 2017 gleaned from assessing and analyzing 7000 subject line A/B tests.

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Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

Travel costs are rising due to strong demand (led by the leisure sector). Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. As the cost of jet fuel and gasoline increases those costs are borne by the meeting organizer.

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Trends Impacting eLearning Solutions for Associations in 2017

WBT Systems

Predictions for the next big trends in eLearning solutions started appearing before 2017 had even begun. Many of these trends for eLearning solutions will enable associations to take advantage of opportunities prompted by a changing economic, political and social climate in 2017. You don’t have to! So what do you need to know?

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2017 Membership Marketing Benchmarking Report

Membership Marketing

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. Once again, many more associations are reporting an increase in their membership compared to those siting a membership decline. In fact, many associations report substantial growth rates.

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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). The Full Report: There’s More Where that Data Came From. The wait is over. The results are in.

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Report: What Lies Ahead for Meetings in 2017

Associations Now

A new report suggests that events will continue growing next year, but due to narrowing GDP growth, planners should work to rein in costs. Heading into 2017, our forecast predicts significant growth in meetings and events for regions around the world,” CWT’s vice president and global head, Cindy Fisher, said in a statement. “By

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What’s Next? 6 Membership Trends to Watch in 2017

Socious

Now it’s nearly 2017 and a lot has changed. Most families had only a desktop because at that time, laptops cost twice as much. So what does 2017 have in store for those us working in membership and member marketing? 2017 Membership Predictions. In 2017 this will become even more impactful.