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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). The wait is over. The results are in. Not only are an increasing number of associations utilizing MA, but they’re starting to prioritize it.

Report 149
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It’s Not Just Another Association Member Survey

GrowthZone

It’s that time of year again to send your members “The Survey.”. As you know, some members are loyal survey takers, some like the opportunity to vent or praise, and some will always ignore the invitation. To help minimize membership reduction, see how to conduct Member Exit Surveys. Announce the Survey.

Survey 60
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Association Brain Food Weekly: 1.26.18

Reid All About it

s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. How Much Does an AMS Really Cost? Learn about pricing confusion, what you can expect to pay for an AMS, and how you can keep costs down. A Thriving Environment: The State of Meetings in 2018. Keep learning!

DC 225
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The Pros and Cons of an Internal Marketing Team

Associations Now

In 2018, the Association of National Advertisers (ANA) found that 78 percent of its U.S. members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. Similarly, in a recent ANA survey, 63 percent of respondents said that keeping internal talent energized was their biggest concern.

Team 60
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How to tell if your non-dues revenue programs are worth it

Association Success

It is best to include staff time in the expenses for each program to get a true sense of the total cost. At MSAE, the impact on mission data was gathered through a survey that used Likert scales to assess each member’s perception. To date, 17 members have responded to the survey. How to Read the Matrix .

Revenue 99
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Study: More Nonprofits Moving Into New Spaces

Associations Now

16 % The percentage of respondents in the CBRE survey who said they leveraged coworking in some way. A recent survey by the real estate firm CBRE found that a significant number of nonprofits have moved in the past five years, driven more by a desire for better space than by a need to cut costs or downsize.

Survey 49
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Daily Buzz: Finding Success Without Facebook

Associations Now

With concerns over privacy and cost effectiveness, some organizations have cut Facebook out of their marketing strategies, Inc. that the company was not making any money on its Facebook advertisements in 2018. The marketing cost was just higher than other channels,” he says. Also: What associations can do to attract new members.