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Members Hire Industry Advocacy and Promotion

Potomac Core

What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. This is helping the Industry position itself with its global customer base.

Industry 164
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6 “Non-Obvious” Online Learning Trends for 2018

WBT Systems

We’re bringing six of them to your attention because we think they’re also non-obvious online learning trends for 2018. You can find all 15 trends Bhargava identified in his new book, Non-Obvious 2018 Edition: How to Predict Trends and Win the Future. #1: How does your association’s success impact your industry or profession?

Course 176
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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. The wait is over. The results are in. First and Foremost: Marketing Automation Is Here to Stay.

Report 149
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Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. New Mantra: Members Hire Bold Strategies. Another reminder that Members Hire Bold Strategies. Every Industry Faces Tough Challenges.

Strategy 154
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Top Tips From 2018 Membership Hacks

Associations Now

Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks. Or if your industry is awash in technical acronyms, consider creating an online acronym finder , like the one the Regulatory Affairs Professionals Society rolled out earlier this year.

Tips 103
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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth Kanter

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. It is important to understand that an influencer strategy takes time and effort and you must be thoughtful. … Read More

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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.