Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ). Wed 4/24 at 11 a.m.

LMS 276

LMS Pennsylvania Innovation Education 276

Associations Now

MAY 29, 2019

New translating innovations can build on—and not detract from—the experience. Also: The ROI behind content marketing. Similarly, VR innovations, such as Microsoft’s HoloLens goggles, could also improve the event experience for deaf attendees. Content Marketing, ROI, and Time. — Marketo (@marketo) May 29, 2019.

Content 91

Content Cost Recruiting Recruitment 91

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. A community is your chance to continue innovating and providing high-value benefits to your members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Associations Now

APRIL 9, 2019

And many landlords are embracing such innovations to gain a competitive edge. If your organization is in the market for a new workplace, a “smart office” might be the way to go. Looking to improve member recruitment? Try out these ideas for marketing #membership to attendees before, during, and after your event. .

New York 51

New York Recruiting Recruitment Maine 51

Association Adviser

OCTOBER 23, 2018

The EXCEL awards recognize excellence and leadership in nonprofit association media, publishing, marketing and communications. Another competition is sponsored by Association TRENDS, which celebrates the best and most unique communications and marketing work in its annual Association TRENDS All Media Contest. Nonmember: $325.

Newsletter 62

Newsletter Communications Press Release Social Media 62

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 million by the end of 2021.

Communications 78

Communications Directory Social Media Massachusetts 78

SBI

JANUARY 2, 2019

We took strides toward adopting new technology, honing best practices, and exploring new innovations to improve our clients’ member experiences – and had fun while doing it! We are most proud of Shantaé Young, who completed her master’s degree in marketing. Excellent Events.

Seattle 45

Seattle Indianapolis Indiana Illinois 45

Reid All About it

JUNE 19, 2020

They see associations stretching their innovation muscle, learning new skills, reassessing assumptions, discovering ways to improve, and summoning up the courage to take tough steps forward. Most companies use their marketing budgets for sponsorships and partnerships. Presenter: Rachel Clemens, Chief Marketing Officer | Mighty Citizen.

Video 221

Video Conference Revenue Industry 221

Mariner Management

DECEMBER 10, 2020

Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. In 2019, member engagement rose to the top for the first time. appeared first on Mariner Marketing & Management, LLC. Enter 2020.

Metro 83

Metro Boston New York Member Engagement 83

Leading Learning

JULY 12, 2021

Your association may claim values like collaboration and innovation. Maybe your commitment to innovation is a little more talk than walk—you say you’re forward-thinking, but people get punished for taking a risk, at least if it doesn’t pan out. Recruit your team. But is that really true? Get comfortable with experimenting.

Case Study 52

Case Study Technology millennials Strategy 52

Association Adviser

FEBRUARY 26, 2018

Matt explained to Association Adviser how he lives out ISACA’s core values of being “one,”accountable, dedicated, authentic and innovative to help its growing community of more than 160,000 professionals in 180 countries better serve their organizations at a time when their work has never been more important.

Boston 61

Boston California Iowa New Jersey 61

.orgCommunity

JULY 18, 2019

He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Marketing education to non-members.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Our topic this month is association finance innovation. The Association Hiring Landscape Join a discussion with recruiters and career experts on the state of the association hiring market.

Revenue 39

Revenue Tools Education Member Experience 39

Delcor

DECEMBER 7, 2018

In a competitive job market, such talent may best be accessed by outsourcing rather than trying to recruit and retain in-demand experts. An IT market study from Deloitte Consulting said that 60% of enterprises are expected to move their IT systems to the cloud by 2019 as a part of their digital transformation initiatives.

Project 81

Project Certificate Software Tools 81

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

Content Education Recruiting Recruitment 39

Reid All About it

FEBRUARY 28, 2020

The weekly list of free educational events and resources for the association community… One of my soapbox topics is associations taking a more holistic and innovative approach to sponsorships, so I enjoyed reading this MemberSuite post on sponsored experiences. Lifecycle marketing is where it’s at, says Julia McCoy at Marketing Profs.

Washington 44

Washington DC System Education 44

Reid All About it

NOVEMBER 1, 2019

The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. 1 CAE credit.

Washington 34

Washington Social Media Content Texas 34

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenters: Dawn Caous, Director, Marketing Communications, American Society for Quality.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Technology for Recruiting Volunteers.

Chicago 37

Chicago LMS New York Content 37

.orgSource

APRIL 10, 2023

We’ve learned that our differences are strengths that can be used to spark innovation and expand perspectives. From the Center for Talent Innovation—companies with more diverse boards of directors are more likely to outperform their peers on financial metrics such as return on equity and return on sales. Diversity isn’t easy.

Innovation 128

Innovation Committee Leadership Recruiting 128

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 88

Video Communications Strategy Content 88

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Reid All About it

OCTOBER 26, 2018

The weekly list of free educational events and resources for the association community… Innovation isn’t about ideas. His advice and insights make this one of the better articles about innovation I’ve read. Army leaders use to bolster resilience can help associations gain a mental edge and drive innovation.

DC 34

DC Washington Chicago LMS 34

Reid All About it

JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Amy Gitchell, Marketing Specialist, GrowthZone AMS.

Las Vegas 370

Las Vegas Case Study Conference LMS 370