Reid All About it

NOVEMBER 30, 2018

Are closed (and secret) Facebook groups the future of social media? Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Event Tech Trends: What We Learned & How to Evolve in 2019.

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Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

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Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

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Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social interaction. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2

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Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. Some quick hits before we get to next week’s free webinars: How to get more leads from a live event using social media. Marshal Carper, Social Media Examiner ). Tue 4/30 at 2 p.m. 1 CMP credit.

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Higher Logic

MAY 29, 2020

Objection 2: Social Media. Example: “It would be much easier to create a social media group. Sure, social media platforms have a large and ready audience, but there are perils to building your home on someone else's land. Data : You don’t own your member data – the social media platform does.

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Associations Now

MARCH 7, 2019

Social media use is stalling, but when it comes to podcasts and smart speakers, there’s nowhere to go but up. Also: Market your educational offerings to employers. Social media is stalling as podcasts and smart speakers take center stage. Key findings show that social media is a saturated market.

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Association Success

FEBRUARY 19, 2020

12, 2019, debut, the Popeye’s fried chicken sandwich has been quite the craze. This frenzy was no accident: GUT , Popeyes’ Louisiana Kitchen’s marketing agency, implemented some seriously effective strategy with impeccable timing and grace over the past six months. . Since its Aug. Being funny goes a long way.

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Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Host: PCMA.

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GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 but our social media reach makes us mighty!

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Associations Now

AUGUST 1, 2019

In fact, a recent study on legacies for business events by the University of Technology Sydney in Australia and the Joint Meetings Industry Council found that educational content delivered in a destination “has value that directly drives economic development, creativity, and innovation [there].”. Social Media Today explains how it works.

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Associations Now

AUGUST 13, 2019

To maintain value to members, organizations must embrace new platforms and innovations. “If What new doors are opened to accomplish those things, with a new social media platform or piece of technology?”. — Leanora Minai (@LeanoraMinai) August 13, 2019. But instead, try thinking about it as an opportunity.

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Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ). More info/register.

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Associations Now

MARCH 12, 2019

You may not want to advertise your association as a remedy for burnout, but you may want to rethink how you market membership and start focusing on the impact it can make on a person’s life.”. Planning on attending a conference in 2019? — MemberClicks (@MemberClicks) March 12, 2019. Other Links of Note.

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Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. AI and Innovation for Associations (Association Chat). More info/register.

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Associations Now

AUGUST 9, 2019

Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. So, how to get around dark social shares? Chamberlain (@ChamberlainKR) August 8, 2019.

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Association Adviser

OCTOBER 23, 2018

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. One is Association Media & Publishing’s EXCEL Awards.

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AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Association Success

SEPTEMBER 28, 2020

A December 2019 study found that 54 percent of consumers welcome text messages about promotions from businesses. In practice, this means putting tried-and-true digital marketing tools to work. Popular tactics include: Creating shareable graphics for social media platforms. Are you doing enough to engage potential members?

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Associations Now

JUNE 17, 2019

— Personify (@Personifycorp) June 17, 2019. Is a social media apocalypse upon us? The Hootsuite blog breaks down three misleading social “trends.”. Take inspiration from these health-focused experiences , from Event Marketer. But membership waits for nobody. “You You don’t get a second chance.”.

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Associations Now

JANUARY 17, 2019

The National Automobile Dealers Association’s 2019 NADA Show begins next week in San Francisco. Conference: 2019 NADA Show. Following a welcome reception on Thursday evening, the 2019 NADA Show officially kicks off Friday afternoon with an opening general session featuring Kat Cole. Rundown Attendees: 20,000 plus. In the zone.

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Associations Now

FEBRUARY 1, 2019

Creativity will drive future success in your organization—but that can only happen when you create an environment that allows your team to push innovation forward. To unlock the inspired ideas that will push innovation in your own team, Shambaugh suggests the following: Don’t get stuck in the process. Think again. Other Links of Note.

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Associations Now

AUGUST 16, 2019

“A common mistake today is that companies still view chatbots as an alternative to human-to-human communication channels when the reality is companies need both,” said Morgan Molnar, senior product marketing manager at SurveyMonkey, in an interview with CMSWire. — Association Success (@assn_success) August 16, 2019.

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Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium. Rosen, President of ML Innovations, Inc.

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Associations Now

FEBRUARY 20, 2019

Also: how vertical video fares on social media. Vertical Video on Social Media. — Buffer (@buffer) February 19, 2019. But since the rise of platforms like Instagram Stories, vertical video has taken over and become an innovative way for individuals and businesses to tell stories.”. New research alert!

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Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. E-newsletter guru Alex Lieberman , founder and CEO of the popular newsletter Morning Brew , offers these five tips for a successful email marketing strategy: Know who your members are. — Association Success (@assn_success) October 26, 2019.

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Reid All About it

FEBRUARY 8, 2019

The weekly list of free educational events and resources for the association community… “It’s not the technology that makes your association innovative; it’s what you do with technology,” said WBT Systems. AI and Innovation for Associations (Association Chat). Learn some basic photo sharing tips for social media.

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Associations Now

MAY 10, 2019

What does it cost to produce programming or events, including staff and marketing efforts? — Taylor Lorenz (@TaylorLorenz) May 8, 2019. The Stanford Social Innovation Review outlines when it’s the right move—and when it might be a waste. That includes membership dues, event fees, and voluntary contributions.

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Associations Now

JULY 10, 2019

— Christy Lamagna (@SMEChristy) July 9, 2019. Storytelling is a common marketing strategy for many nonprofits. Stanford Social Innovation Review explains why it’s so powerful. Small associations with big social media dreams might benefit from a pared-down social plan , says the Hootsuite Blog.

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Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). Tue 11/27 at 12:30 p.m.* – 2019 eLearning Hype Curve Predictions. Ernie Smith at Associations Now shares four lessons association chapters can learn from craft breweries.

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MemberClicks

DECEMBER 8, 2021

As part of leading MemberClicks, Mark has worked hard to drive a culture of innovation to Small Staff Associations across the country, including participating actively in ASAE and serving on their Small Staff Association Committee. He resides in Atlanta, Georgia with his wife Dorota and their three children. Short Professional Bio Template.

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MemberClicks

DECEMBER 8, 2021

As part of leading MemberClicks, Mark has worked hard to drive a culture of innovation to Small Staff Associations across the country, including participating actively in ASAE and serving on their Small Staff Association Committee. He resides in Atlanta, Georgia with his wife Dorota and their three children. Short Professional Bio Template.

Georgia 52

Georgia Atlanta America Membership Management 52

MemberClicks

DECEMBER 8, 2021

As part of leading MemberClicks, Mark has worked hard to drive a culture of innovation to Small Staff Associations across the country, including participating actively in ASAE and serving on their Small Staff Association Committee. He resides in Atlanta, Georgia with his wife Dorota and their three children. Short Professional Bio Template.

Georgia 52

Georgia Atlanta America Membership Management 52

.orgCommunity

JANUARY 15, 2019

She is an evidence-based creator, innovator and marketer with 17 years of experience in the public and private sector. dissertation analyzed scientific concepts underlying successful strategies for marketing, growth, sales and innovation. Social media. As a former academic, Dr. Bartuch’s Ph.D.

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Associations Now

OCTOBER 17, 2019

Ten to one, if you run a private community, you probably don’t run that community on Yahoo Groups, the old-school internet giant’s early attempt at social media. But with a lack of updates and a growing push toward more modern social networks like Facebook and LinkedIn, the private community innovator wasn’t long for this world.

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Achieve

NOVEMBER 19, 2018

On the positive side, there are still ways to get in on the action this year (and ideas to help you better prepare in 2019). You might have a large enough marketing team to support these efforts in-house. Erica holds a BSBA in Marketing from the University of Central Florida. 4 Last Minute Tips. 2015 Giving Tuesday Study.

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