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A Last Look at Leadership in 2019

Associations Now

Much of what I wrote about in 2019 for this blog revolved around the challenges and opportunities created by these upsides. One of the weakest areas of leadership in every organization is the ability to define success with precision. Strategy is still a challenge. Strategy is still a challenge.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

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Book of the Month - February 2019

Association Success

Kevin Ordonez and Sherry Budziak have a combined 40 years of leadership and executive consulting experience. Readers will learn strategies for: Turning uncertainty into advantage. By making IT integral to strategy, they move from doing business as usual to excellence. Amazing members and customers with on-demand service.

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Daily Buzz: Maximize Your Content Marketing Strategy

Associations Now

In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. — MeetingsNet (@meetingsnet) March 19, 2019. Content is just content unless it’s working to achieve a higher goal.

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Intro to Customer Communities: 3 Ways a Branded Online Destination Builds Your Business

Higher Logic

Delphix , a data operations platform for the cloud, launched their customer community in June of 2019, formed to empower customer success , advocacy , and support. He explains more: Imperva , a cyber security software and services company, also launched their community in 2019. Want to improve your customers’ digital experience ?

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How to Move a Board Into Action

Associations Now

Talking strategy is one thing. One theme that emerged as I was working on stories for the latest Associations Now Deep Dive on leadership is that acting fast isn’t necessarily an asset. When he became CEO in 2019, he sensed the board “spent a very large amount of time studying and learning, but not as much time designing,” he said.

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Celebrate Women’s History Month with these innovative leaders

Nimble AMS

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Natasha Rochelle Associate Director of Operations at the Society of American Military Engineers (SAME) Natasha Rochelle recently demonstrated her leadership at SAME by successfully implementing Nimble AMS at her association.