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Introducing the 2020 Community Movers + Shakers

Higher Logic

Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry. Now, he's head of Structure3C, a community strategy firm. Meet the Community Movers + Shakers.

Software 317
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Was it through social media traffic or email clicks?

Strategy 169
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3 Member Benefit Trends for 2020

GrowthZone

If you want 2020 to be the year you adjust member benefits, we have some ideas for you. Member organizations in 2020 need to focus on giving members what they want (e.g., Watch Frank Kenny’s on-demand webinar, “ Social Media and Your Perfect Audience.”. In 2020, you need to consider the member experience.

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Association Brain Food Weekly: 1.24.20

Reid All About it

The weekly list of free educational events and resources for the association community… Is social media about paying attention … or getting it? That’s the problem with social media today. We’re in the midst of a trust crisis—and the way social media is abused doesn’t help. LinkedIn has its moments.

Arlington 359
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What Associations Can Learn from ASAE’s 2020 Virtual Annual Meeting & Expo

Protech

For many associations, the new normal includes a remote and flexible work environment for their staff, with a n in-depth virtual event and professional development strategy for their members. . Look no further for this type of model than the record-breaking event experience at ASAE’s 2020 virtual Annual Meeting & Expo.

Revenue 124
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Put These 3 Trends on Your Marketing Radar for 2020

Associations Now

I thought it would be helpful to share the ways your peers plan to showcase their brands in 2020. That’s a huge missed opportunity, since the same report also notes that “today’s members have higher expectations of how technology can be used to personalize their experience.”. Where’s the disconnect?

Marketing 134
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Association Brain Food Weekly: 1.17.20

Reid All About it

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Take a closer look at some of the community trends identified for 2020. More info/register.

Arlington 243