Reid All About it

JUNE 18, 2021

Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done.

LMS 369

LMS Certificate America Committee 369

Association Adviser

JUNE 5, 2017

From the Corner Office: Jeff Wilson, Associated General Contractors of America. Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson, AGC of America. Members join their local AGC of America chapter and become a part of both the chapter and the national AGC organization.

America 61

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Reid All About it

NOVEMBER 13, 2020

It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. McKinley Advisors describes how they helped the Infectious Diseases Society of America by starting at the top with governance and leadership development. The future of work. DE&I in action.

Recruiting 370

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Reid All About it

JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learner engagement.

Newsletter 370

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NOVEMBER 27, 2020

They suggest strategies for making the case for investing in online learning programs. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. On Day 3, we explore the structure required to implement the strategies outlined on Day 2. Prepare Your Event strategy for 2021.

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Las Vegas Virginia Content Washington 369

Association Freak

APRIL 28, 2022

One of America’s top business forums, their value proposition had changed very little in over 100 years, and their membership reflected that. Weak recruitment and retention had brought the Club close to crisis. . An exciting acquisition opportunity that would be synergistic with the new strategy. Membership Doubled.

Chicago 72

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Reid All About it

SEPTEMBER 4, 2020

Looking for job advice from an executive recruiter? Julien Bois, Accounting/Finance Recruiter. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Learn how virtual events can be part of a meaningful data-driven content strategy. More info/register. Host: PCMA.

Montana 322

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Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Host: Association Xchange Speaker: Bill Zimmer, Vice President of Strategy, 360 Live Media Wed 4/26 at 1 p.m. – Membership marketing.

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Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Content marketing.

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Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings. Troy Pfeffer, Partnerships Director, Howspace North America. Sponsorships.

Innovation 370

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JUNE 25, 2021

They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Online learning.

LMS 361

LMS Revenue Tips America 361

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” Recruiting millennial members. Millennials need jobs.

millennials 150

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Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Ready, Set, Meet: Coronavirus Event Safety Strategies.

LMS 329

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Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

Associations Now

MARCH 26, 2019

Whether your association has a global presence or is looking to expand internationally, you’ll need a strategy to recruit, retain, and engage members who will likely have different needs and backgrounds than members in your home country. Examples include the Optical Society of America and Regulatory Affairs Professionals Society.

Recruiting 109

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Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking.

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Associations Now

NOVEMBER 5, 2019

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. Last month, PEN America announced a member expansion plan to create regional chapters for the first time in its history.

Los Angeles 80

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Join us for this strategy session to learn more about diversifying funding streams through philanthropic approaches, increasing revenue generation beyond earned income models, and improving income projection from untapped and under-used sources.

Blended Learning 300

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JANUARY 15, 2021

Content/education strategy. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Hear how technology can help you use your member data to drive strategy at your organization. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Innovation 359

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MARCH 17, 2017

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenters: Susan Chapman, CAE, director of member services, Soil Science Society of America. Fisk, director of public and science communications, Soil Science Society of America. Have no fear. When the U.N.

DC 150

DC Washington America eBook 150

Aaron Wolowiec

JULY 22, 2014

And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. Last Christmas, I saved nearly $100 because I was a member. I also love my World Market membership because, well, I enjoy the wine discounts.

Social Media 100

Social Media Recruiting Recruitment Report 100

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DECEMBER 11, 2020

I swear we’re the only people in America who don’t subscribe to Netflix so I haven’t watched Queen’s Gambit but I keep seeing references to it all over the place. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Binge-worthy education. BYOB, obviously. Mon 12/14 at 11 a.m. –

Project 370

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APRIL 14, 2023

ASAE Volunteer Opportunities + Volunteer Panel Learn about tools and strategies to help you determine what a satisfying career means to you and start taking steps toward a more fulfilling career. Discover how AI can accelerate your event promotion strategy by turning briefs into comprehensive campaigns and repurposing talks into new content.

Leadership 195

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.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

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MAY 15, 2020

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Presenters: Antonia Cardone, Americas Lead of Total Workplace, Cushman & Wakefield. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Marketing virtual/online education.

Puerto Rico 370

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Reid All About it

JUNE 11, 2021

Billhighway talked with Peter Houstle of Mariner Management and Christi Beatty of the Associated General Contractors of America (AGC) who are working together on AGC’s chapter benchmarking project. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Chapter benchmarking.

Certificate 322

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YourMembership

MARCH 8, 2013

A few years ago when Bank of America Corp. We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.

Industry 164

Industry Analysis Committee Team 164

Associations Now

MAY 17, 2017

The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. Target member recruitment to underrepresented groups. It’s a strategy that makes sense, given that diversity is a defining characteristic of the millennial generation. When you get personal, explain why.

Team 68

Team Recruiting Recruitment America 68

Associations Now

SEPTEMBER 18, 2018

The Entomological Society of America recently undertook this kind of exercise to reconfigure its engagement and retention strategy for young members. To move its engagement and retention strategy forward, ESA created a “lifecycle” membership model. Do you release any of your member data to members? Post your comments below.

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MAY 8, 2020

Find yours on the Feeding America website. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing. More info/register. More info/register.

North Carolina 221

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NOVEMBER 11, 2016

Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans. Katherine Matthews, database manager, Entomological Society of America.

Handbook 237

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Associations Now

MAY 12, 2017

NACD provides board-recruitment services to major corporations, small companies, and nonprofits. NACD is working similarly with other affinity groups, including the Executive Leadership Council, Ascend, and Women Corporate Directors, to help recruit black, Pan-Asian, and female business leaders. With Latino purchasing power at $1.7

Press Release 58

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JULY 23, 2021

What should you do to recruit more members, increase your renewal rates, and grow your membership? Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion , Julie Kratz, Tue 7/27 at 2 p.m. 1 CAE credit. Tue 7/27 at 1 p.m.

Video 195

Video Technology Content Strategy 195

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AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Thought Leadership Session: Associations’ Future Strategies. Virtual conferences survey. Tue 8/31 at 8 a.m. CMP credit.

Tampa 200

Tampa Revenue Education Content 200

Associations Now

JUNE 7, 2019

This week, Master Builders of Iowa announced the launch of MBI Works, a $5 million endowment to fund new resources for career education and workforce recruitment. But the strategy isn’t to simply throw money at the problem. The initiative was approved by the association’s board late last year.

Iowa 51

Iowa Industry Proposal America 51

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SEPTEMBER 30, 2016

Its first office outside North America was opened in Mumbai, India in 2015. American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Learn exactly how you can optimize your organization for a multi-generational workforce.

Maryland 150

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