Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Yet at the same time, only 1 in 5 say they have a good understanding of their readers, member and advertiser needs.

Communications 61

Communications Content Survey Analysis 61

Association Analytics

JANUARY 8, 2024

You’re probably already asking for this data on your application forms, in surveys and during event registration. As you think about the current methods you’re using to ask members questions, consider one question you could add to one of those forms that would return highly valuable data. With all these uses (and more!)

Strategy 169

Strategy Learning Management System Team LMS 169

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team.

Survey 256

Survey Project Strategy Education 256

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

Member Engagement 169

Member Engagement Committee Tips Class 169

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. AI pulse survey. Membership engagement. Engagement means different things for different members.

Revenue 227

Revenue Survey Education Strategy 227

Association Analytics

JUNE 21, 2023

This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. If you’re asking members to fill out a survey, provide an incentive for them. Member engagement is everyone’s job. Be creative in how you collect your data.

Team 319

Team Report Course Proposal 319

Reid All About it

JUNE 16, 2023

Surveys conducted by Freeman have uncovered the most dramatic shift in B2B event attendee demographics in three decades: attendees are getting younger. Another finding from the Freeman survey: people are registering much later for events. Whenever you end a project or a client engagement, you probably do a retrospective analysis.

Project 195

Project Tools Revenue Metro 195

Reid All About it

MARCH 1, 2024

Member expectations. Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. Education and community are the top priorities for members.

Education 256

Education New Hampshire Tips Technology 256

Potomac Core

OCTOBER 30, 2018

As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Outdoor Recreation’s contribution is now regularly reported by the Bureau of Economic Analysis and the Department of Commerce.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. State of the association industry. No plan, no progress. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). Thu 1/17 at 11:30 a.m. – 1 CAE credit. Thu 1/17 at 12 p.m.

DC 275

DC Washington Learning Management System LMS 275

Association Freak

MARCH 26, 2021

Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. Competitor Check: Conduct a competitive analysis.

Social Media 72

Social Media Survey Resources Member Engagement 72

Association Freak

MARCH 26, 2021

Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. Competitor Check: Conduct a competitive analysis.

Social Media 72

Social Media Survey Resources Member Engagement 72

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Bobby Kaighn, Director of Partnerships, Higher Logic. Wed 4/17 at 2 p.m. More info/register. Host: Hubb.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

DECEMBER 11, 2020

The weekly list of free educational events and resources for the association community…. 2021 attendee intent survey. This survey data will provide quantitative insights to help guide associations planning 2021 conferences. The Member and the Message. Association websites. More info/register. Thu 12/17 at 1 p.m. –

Project 370

Project Education Software Review 370

Reid All About it

DECEMBER 1, 2023

Understanding Unrelated Business Income Get a survey-level view of the tax on unrelated business income (UBI), and how it relates to tax exempt organizations. This month’s topics are: member engagement, and holiday cocktails and mocktails. Learn how to conduct a cost analysis to quantify the financial implications of dirty data.

Arlington 266

Arlington Technology Strategy Los Angeles 266

.orgSource

OCTOBER 17, 2023

A 2019 survey by the American Hospital Association found that 90% of healthcare boards conduct board self-assessments, but only 60% do so annually. Otherwise, you will not have the transparent communication needed for progress. An annual survey is a good start. I’ll get on my Association 4.0

Committee 100

Committee Leadership Review Process 100

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. More info/register. Uduafemhe, PhD.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

NOVEMBER 12, 2021

Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. Based on a recent survey, 65.9% Association Insights Survey Part 2: Analysis and Action with Survey Data. More info/register.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Higher Logic

MAY 25, 2017

That access to management allows members to build stronger relationships with your team and your association. If you’re looking for feedback and member engagement , getting management involved in your online community is an easy way to get it. Staff Benefits. Staff Benefits.

Member Engagement 180

Member Engagement Software Survey Analysis 180

Reid All About it

FEBRUARY 26, 2021

Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). The Nonprofit Communications Engine is a framework designed to help nonprofit leaders and associations build, refine, and optimize their organization’s ability to communicate effectively. 1 CAE credit. 1 CAE credit. More info/register.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

AUGUST 27, 2021

The weekly list of free educational events and resources for the association community…. Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey.

Tampa 200

Tampa Revenue Education Content 200

Potomac Core

FEBRUARY 28, 2018

Their focus was to have Outdoor Recreation recognized by the Federal Bureau of Economic Analysis: Legislation was introduced and later enacted into law by President Obama in 2016. Department of Commerce’s Bureau of Economic Analysis ( BEA ) released a report showing that the outdoor recreation economy accounted for 2.0

California 132

California Analysis DC Products 132

Reid All About it

SEPTEMBER 14, 2018

– Ultimate Member Engagement: The Power of Data-Driven Decision Making. Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, and know where to start when determining a successful ROI on your collection and analysis of member data. Host: Billhighway.

North Carolina 186

North Carolina DC Washington Wisconsin 186

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

MARCH 26, 2021

MemberSuite surveyed association professionals on their most frustrating AMS pain points. The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important.

Innovation 259

Innovation San Diego LMS Strategy 259

GlowGlobally

JANUARY 31, 2014

Associations tend, at best, to conduct an annual or triennial member satisfaction survey -consulting members only, and rarely focusing on topics that will help improve the value proposition of membership or products. Does Member Value Translate the Same Globally?

Member Engagement 60

Member Engagement Products America Marketing 60

Reid All About it

JANUARY 7, 2022

How to Craft User Journeys to Keep Your Members Engaged. Learn how to experience your website and member portal through the eyes of your user; to predict what they are looking for and anticipate what they will find relevant and helpful. Presenter: Ronja Francoeur, Member Engagement Specialist. Host: Smart Meetings.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Hear about some major considerations for online engagement. marketing and communication professional. Megan Burke Roudebush, Fast Company ).

Utah 370

Utah LMS Conference Technology 370

Association Success

FEBRUARY 26, 2019

When you say you’re going to have a dialogue about data for member engagement, you might expect to dive into the mysteries of AMSes, LMSes, dashboards, web analytics, email open rates, conference attendance trends, and the like. Listen to members — live their lives and identify their points of need.

Analysis 66

Analysis Products Member Engagement Survey 66

Reid All About it

NOVEMBER 26, 2021

Discover the psychological reasons remote work is cramping our creative style, hear the latest trends in digital creative strategy according to an October 2021 survey, and insights from virtually native creative collaborators at Canto and SketchDeck. Annie Henderson, Marketing and Communications Manager, ASBO International.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

GrowthZone

MARCH 12, 2019

Most associations use association management software to manage their data, process joins and renewals, track finances, cultivate member engagement, and streamline tedious tasks. Excel: Data analysis and reporting are painful and time-consuming because Excel doesn’t provide automated reports. However, some do not.

Software 97

Software Directory Cost Tools 97

Reid All About it

MARCH 5, 2021

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. Engagement boxes. Hear about the strategies and tools modern associations are using to supercharge member engagement.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

MARCH 27, 2020

The weekly list of free educational events and resources for the association community… The Virtual Conferences Survey from Tagoras comes at an opportune time since virtual events are on everyone’s mind. Crisis Communications Expert Adele Cehrs. At many associations, member advocacy is based on an old, outdated model.

North Carolina 221

North Carolina Technology Louisiana Conference 221

Reid All About it

JULY 24, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities.

Montana 259

Montana Revenue Case Study Conference 259

MemberClicks

AUGUST 1, 2023

Include key highlights like: Your mission and vision Your ideal member profile Financial plan including funding requests Your competitive advantage Products and Services – Your products and services section communicates how you’re serving your unique audience, as well as how you plan to meet their needs and support their goals.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

DECEMBER 3, 2021

Drawing on survey data collected by Leading Learning from practitioners working in the business of lifelong learning, we’ll get into specific areas of focus like personalization, social learning, data analytics, artificial intelligence, and more. Members spend 5+ hours a day on their mobile devices, and 90% of that time is on apps.

Revenue 195

Revenue Technology Innovation Social Media 195