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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

Managing your members is no easy feat— it requires dedicated association management software as well as a strategic plan for engaging your constituents. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. Learning opportunities.

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Tips for association member recruitment

Aptify

Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . Your association is in a unique position to help your industry in times when the economy is up and down, and unemployment spikes. Read the guide, 50 Ways to Boost Association Membership .

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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. It was able to recruit FedEx as a sponsor.

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Association Brain Food: 2.23.24

Reid All About it

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Featuring Robert Putnam, author of Bowling Alone , it looks like a PSA for association membership. Gen Z and millennial marketing. I’m hoping to somehow.

DC 261
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Association Brain Food: 4.21.23

Reid All About it

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

Education 195
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Association Brain Food: 6.2.23

Reid All About it

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. Membership.

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Membership 101: Ladders of Engagement Revisited

Spark Consulting

According to ASAE’s Benchmarking in Association Management: Membership and Components Policies and Procedures , the average association invests $20,000 a year on recruitment and $15,000 on retention. It’s cheaper and easier to keep an existing member than to get a new one.