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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. It’s no secret that growing membership is hard. What’s slowing these association’s down?

Strategy 169
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Why Your Strategy Needs a Story

Associations Now

In a recent Harvard Business Review piece, four leadership consultants discussed just how intimately connected story is to an organization’s strategy. Stories can bind the logical ingredients of a strategy into an engaging narrative which can move their audience to act.” What does strategy storytelling look like at your association?

Strategy 120
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SEO for Associations: Introduction & Free Strategy Playbook

Nexus Marketing

Search engine optimization (SEO) isn’t just for big for-profit brands—any organization that depends on reaching online audiences to promote its programs, services, and products can benefit from an SEO strategy. Organizations of all types and sizes use SEO strategies to rank higher for their target keywords. Far from it.

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Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. Another reminder that Members Hire Bold Strategies.

Strategy 154
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Association Brain Food: 12.15.23

Reid All About it

So far, reading an article here and there, I’m liking it. This Guild report on online community trends put together by Michelle Goodall focuses on brands, but many of the trends pertain to associations and their communities too. PYMNTS reports that Tinder is promoting short-term subscriptions for Gen Z. Career flux.

Iowa 257
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A KPI-Driven Strategy for Building Stronger Affiliate Groups

Associations Now

We decided to create a benchmarking report looking at key performance indicators (KPIs),” Gault said. “We To effectively measure affiliate finances, MGMA purchased ASAE’s Operating Ratio Report , which included a financial stability ratio that looked at assets and total expenses.

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Association Brain Food: 5.24.24

Reid All About it

They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. Julie Sciullo of Association Analytics describes three data-informed strategies for improving member engagement , with examples from the International Association of Exhibitions and Events. 1 CAE credit.

LMS 246