Reid All About it

DECEMBER 9, 2010

Admit it, you like reading blogs, don’t you? A blog provides news, information and thought-provoking ideas – a professional development trifecta. It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. Blog posts are sharable.

Social Media 150

Social Media Content Review Newsletter 150

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Thanks For Playing

OCTOBER 30, 2012

Is your magazine frumpy? Is your blog out-of-date? Join me and Mitch Arnowitz ( Tuvel Communications ) at MGI (623 N. Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts.

Social Media 150

Social Media Sample Analysis Washington 150

Ungrated

OCTOBER 26, 2023

We’re being challenged to communicate, on a big-picture scale, that our industry is growing and represents a good career choice with good opportunities, good pay, and a good lifestyle.” The post Recruit, train, retain: Attracting young professionals to community management appeared first on Ungated: Community Associations Institute Blog.

Recruiting 93

Recruiting Recruitment Florida California 93

Reid All About it

MAY 21, 2021

If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog. I tweak this recipe according to what’s on hand, but described the usual sort-of recipe earlier this year on my other blog. 5 Secrets of Email Marketing Geniuses. 1 CMP credit. More info/register.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Host: EventMB.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Follow Blog via Email.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog platform is worth considering as the home base or hub for the inbound strategy.

Conference 85

Conference millennials Social Media Newsletter 85

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Community karma, baby. Communications. Timely stuff. Skyline web cam ).

Montana 365

Montana Content Price Strategy 365

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. Tue 11/29 – Toolkit of the Month: Blogging Maturity Assessment. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. Follow Blog via Email. More info/register.

DC 184

DC Project Ohio Washington 184

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Shoshana Friedman shared a detailed recap on the WalkMe blog and Dayana Nevo wrote about lessons learned on the MarTech Advisor blog. Intriguing. More info/register.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Presenter: Erica Salm Rench, Director of Client and Market Success, Rasa.io.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. Tue 11/29 – Toolkit of the Month: Blogging Maturity Assessment. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. Follow Blog via Email. More info/register.

DC 150

DC Project Ohio Washington 150

Reid All About it

SEPTEMBER 16, 2016

Association Chat Live: Communication Disruption (Arlington VA). Deb Fiscella, president, Center Stage Marketing. Lisa Hurley (Moderator), Content Director, Special Events magazine. Presenter: Lisa Hurley, Content Director, Special Events magazine. Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc.

Arlington 150

Arlington Phoenix DC Virginia 150

Aaron Wolowiec

JULY 1, 2014

Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Channels – Determine how your association communicates.

Sample 100

Sample Strategy Social Media Communications 100

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Event safety.

St. Louis 341

St. Louis Technology Strategy Conference 341

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

SCD Group

AUGUST 22, 2013

The topic was cause marketing. And, whether podcasting is still a viable communications vehicle. Convert printed blogs into podcasts. And, like other forms of communications today, you could/should share the content from podcasts in multiple other vehicles: Post to your website. To edit the audio, I use Sound Forge.

Tools 40

Tools Communications Newsletter Content 40

Spark Consulting

MAY 15, 2013

Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference. Do you advertise on Google? my beloved H Street NE neighborhood).

DC 150

DC Innovation Review Leadership 150

Associations Now

OCTOBER 30, 2018

Digital communication is great, but print publications can also lead to organizational growth and extended reach. We know digital communications are all the rage. Getting your organization’s story circulating throughout the community in a physical, tangible way is invaluable,” says Hannah Trull in a post for Nonprofit Hub. “The

Cost 55

Cost Maine Innovation Content 55

Associations Now

AUGUST 3, 2018

Associations can use an online form to gather updates and announcements from members that can be turned into content for the magazine, website, or future professional development programming. Previously, members could fax us releases,” says Kathryn George Hamilton, vice president for marketing and communications at NAIOP.

Content 41

Content Communications Process Team 41

Aaron Wolowiec

SEPTEMBER 2, 2014

This is according to Forbes Magazine in 2011. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete. Communication breaks down. What opportunities exist in your market you can benefit from? “82% of Fortune 500 CEOs feel their organization did an effective job of strategic planning.

Nashville 100

Nashville Analysis Review Communications 100

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. For that reason, you want to make sure your association magazine appeals to as many readers as possible with an eye-catching and inviting design. Clearly Communicate Your Value.

Directory 61

Directory Communications Content Survey 61

Associations Now

JUNE 18, 2014

Associations have embraced the business of content marketing, but there have been growing pains along the way. According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. So what seems to be the problem?

Content 40

Content Marketing Newsletter Strategy 40

Velvet Chainsaw

AUGUST 3, 2022

In his blog post , “The Model for Hybrid Experiences,” The Experience Economy coauthor Joe Pine offers a thought-provoking approach to amplifying your conference content and reach based on four different levels or options: The Live Experience; The Digital Simulcast + Social Experience; The Post Event Asynchronous Experience; and The Recap.

Conference 52

Conference Price Content Products 52

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Content 78

Content Conference Video Marketing 78

Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? Something else that’s cool about Geoff – he’s a former editor of VeloNews and Bicycling magazines, plus he wrote the book, literally, on Team 7-Eleven , one of our earliest professional cycling teams in the U.S. Yes, communications are changing.

Social Media 150

Social Media Content Marketing America 150

Association Adviser

JUNE 27, 2018

RIMS publishes 10 issues of our Risk Management magazine annually, each with about 15 feature articles. RIMS publishes 10 issues of our Risk Management magazine annually, each with about 15 feature articles. Since it’s not a news magazine, the articles tend to have a longer lifespan. Don’t have a large magazine archive?

Content 68

Content Library Social Media Resources 68

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Communication app overload. Subscribe to Blog via Email. 1 CMP credit.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Aaron Wolowiec

SEPTEMBER 9, 2015

This month’s guest blog post is an interview with John Graham, ASAE president. So for the price of “X,” the CEO and/or directors will be regular members (including receipt of print member magazine) and all the other staff, if they opt-in, will be electronic members. It changes the dynamic of how people communicate. JG: Mobile!

Detroit 100

Detroit Communications Technology Leadership 100

Association Adviser

MARCH 19, 2013

[link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. link] Blogs Outrank Social Networks for Consumer Influence. Small communities on blogs and Facebook wield the most influence. Michelle Mazur.

Georgia 60

Georgia Directory New York Newsletter 60